Section one: Contracting authority
one.1) Name and addresses
City of Glasgow College
190 Cathedral Street
Glasgow
G4 0RF
Danielle.Gough@cityofglasgowcollege.ac.uk
Telephone
+44 1413755316
Country
United Kingdom
NUTS code
UKM82 - Glasgow City
Internet address(es)
Main address
http://www.cityofglasgowcollege.ac.uk/
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00453
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The Provision of Digital Marketing Services
Reference number
CS/CoGC/22/33
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The appointment of a suitably experienced contractor to provide the following digital marketing services:
Advertising campaign strategy and delivery
PCP/Google AdWords Campaigns
Social Media Marketing
Re-Marketing
Display Advertising Campaigns
Campaign performance reporting
SEO/SEM
Web/Google Display Advertising Campaigns
E-mail Marketing
Analytics
SMS confirmations / reminders
The contractor will be required to provide services covering the planning, project delivery and evaluation of digital marketing activity.
two.1.5) Estimated total value
Value excluding VAT: £400,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKM82 - Glasgow City
two.2.4) Description of the procurement
The appointment of a suitably experienced contractor to provide the following digital marketing services:
Advertising campaign strategy and delivery
PCP/Google AdWords Campaigns
Social Media Marketing
Re-Marketing
Display Advertising Campaigns
Campaign performance reporting
SEO/SEM
Web/Google Display Advertising Campaigns
E-mail Marketing
Analytics
SMS confirmations / reminders
The contractor will be required to provide services covering the planning, project delivery and evaluation of digital marketing activity.
two.3) Estimated date of publication of contract notice
31 March 2023
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=718946.
(SC Ref:718946)