Section one: Contracting authority
one.1) Name and addresses
Sheffield Hallam University
City Campus,Howard Street
SHEFFIELD
S11WB
Contact
Procurement Team
strategicprocurement@shu.ac.uk
Telephone
+44 1142253431
Country
United Kingdom
Region code
UKE32 - Sheffield
UK Register of Learning Providers (UKPRN number)
10005790
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
MARKET DEVELOPMENT IN SOUTH ASIA
Reference number
2122-33-GED-JB
two.1.2) Main CPV code
- 98900000 - Services provided by extra-territorial organisations and bodies
two.1.3) Type of contract
Services
two.1.4) Short description
The University required a supplier who could provide a staffed, agile regional office presence,
based in India, to provide student recruitment, marketing and partnership development
services on behalf of Sheffield Hallam, across the South Asia region (to include India,
Bangladesh, Nepal and Sri Lanka).
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £1,916,666
two.2) Description
two.2.3) Place of performance
NUTS codes
- IN - India
two.2.4) Description of the procurement
Key Requirements
Subject to the potential scope changes discussed above, the successful Supplier will be required to deliver a service comprising two main elements:
1. A Management Framework which comprises the following features:
General set up and infrastructure:
• An appropriate, properly constituted legal entity under which local operations can take
place
• Suitable, well-located premises in India with easy, direct access to a significant proportion
of the student target market with appropriate workspaces to accommodate at least five
people and including video conferencing facilities
• Arrangements for flexible working away from the office
• Secure IT and telecommunications infrastructure of an international standard, including
secure, high speed internet access (please also refer to the further details and requirements
provided under the heading of "IT Systems and Data" as detailed later in this Part 3)
• Suitable storage space for documents and marketing materials
• Access to any necessary infrastructure that supports continued delivery of recruitment and
marketing activity in South Asia
• Infrastructure which provides stability but also flexibility, allowing the University to adjust
operating and resourcing model in response to opportunity and changing market needs.
Business operations
• Regular communication with the University, including the provision of monthly Activity
Reports and providing timely, accurate management information and Key Performance
Indicators in relation to the Office and its operations.
• Provision of human resource and associated services to include engagement, line
management and supervision of suitable local staff and ongoing recruitment of appropriate
personnel, as necessary or appropriate to ensure Targets are met.
Financial Management
• Project management and accounting activities including (with the University's prior written
approval of scope and costs) taking advice from such accounting, auditing and legal experts
aa are required to ensure current and future compliance with all legal, tax, audit, filing and
regulatory changes in the South Asia region and to execute and support the University and
all activities under the contract. This includes but is not limited to:
• Regular (monthly) reporting of financial performance against agreed annual operating
budgets
• Oversight of the financial administration of the Office including management of payroll and
relevant tax, benefits, pension and insurance payments for all staff, in accordance with local
laws and regulations.
• Management of the Project bank account and ensuring compliance with all local tax
requirements.
• Proper accounting procedures, records and controls and adhering to the University's and
local accounting standards, Policies and controls.
• To be responsible for statutory reporting, corporate governance, management reporting,
financial planning, internal controls, credit control and risk management.
• To provide costing information to support product development and commercial decision
making.
• To appoint an external auditor to provide annual audited accounts.
2. Appoint appropriate Personnel to deliver the service
Under University's current contract for the South Asia Office the incumbent Consultant employs five full time staff members, three of which are dedicated to application processing.
Within the Management Framework, through the appointed Office Personnel and on the direction of identified UK-based managers, The Service will be delivered and, subject to any
changes in scope (as referred to above) will comprise:
• Provision of key service functions including support of UKVI compliance, marketing, market
intelligence, partnership support, applicant and agent relationship management, logistics
and visit support.
• Delivery of the university's Admissions service in the region, including application review,
recommendation for offer and follow-up.
• Proactive identification and reporting to the university of new business opportunities, in
line with the university strategy, global engagement plan and agreed regional priorities,
ensuring any proposals align with relevant local and UK (QAA) quality requirements.
• To support, manage and monitor the relationship with collaborative education partners,
identifying opportunities for future development/growth, resolving issues as required,
supporting recruitment to target and monitoring performance
• Advice on the development of new academic programmes for the region or for specific
partners
• Development of a market development strategy, working in consultation with the
Directorate of Global Development & Partnerships and Directorate of Recruitment,
Communications & Marketing, in Sheffield (UK).
• Liaison with other key stakeholders internally (for example, members of Sheffield Hallam
staff from University colleges) and externally (for example, UKVI, The High Commission and
other local institutions)
• Provision of market research and intelligence, analysis of opportunities and local advice, to
contribute to university planning and strategy development
• Overseeing the recruitment to target of students
from South Asia via attendance at exhibitions and road shows; selection, management and support of agents; establishment and support of progression agreements with schools,colleges, universities, funding bodies etc.
• Identifying prospective college, University, government department and company partners
in the region and lead contractual negotiations, as required, to secure collaborative delivery
or consultancy contracts for the University in the region.
• Management of the University alumni network in India and the wider South Asia region
• Event management of graduation ceremonies, alumni events, conferences and other
events, working in close liaison with teams at the University as and when required.
• Ensuring compliance, and being able to evidence compliance, with all relevant external
(UK) legislation and requirements relating to international student recruitment,
collaborative partnerships and consultancy activities including but not limited to: UKV&I,
QAA, Fraud, Corruption, Bribery and Criminal Finances legislation, Data Protection, Modern
Slavery, Equalities, Diversity and Inclusion, Counter-Terrorism and Security (including the
"Prevent" duty), and tax compliance
• Effective management of the enquiry, admissions and customer relationship processes to
ensure an optimum experience for enquirers and applicants.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60%
Price - Weighting: 40%
two.2.11) Information about options
Options: Yes
Description of options
The contract is for 3 years with a possibility of a 3 year extension period depending on the University's requirements and contract performance.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-009991
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
25 November 2022
five.2.2) Information about tenders
Number of tenders received: 7
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
SANNAM S4 MANAGEMENT SERVICES INDIA PVT LTD
3 RD Floor, Devika, Tower No. 6, Nehru Place, New Delhi 110019, India
New Delhi
Country
India
NUTS code
- IN - India
Companies House
09002645
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,916,666
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Sheffield Hallam University
Sheffield
Country
United Kingdom