Section one: Contracting authority
one.1) Name and addresses
UNIVERSITY OF KEELE
Keele Campus
NEWCASTLE
ST55BG
Contact
Lorraine Edwards
Telephone
+44 7812734327
Country
United Kingdom
NUTS code
UKG - WEST MIDLANDS (ENGLAND)
Internet address(es)
Main address
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://in-tendhost.co.uk/universityofkeele
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted electronically via
https://in-tendhost.co.uk/universityofkeele
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Prospective Student Engagement and Conversion
Reference number
KU/289/LJE/CD/2020
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.
two.1.5) Estimated total value
Value excluding VAT: £1,500,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKG - WEST MIDLANDS (ENGLAND)
two.2.4) Description of the procurement
Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services.
It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets.
The University wishes to understand potential approaches to supporting the following digital marketing campaigns:
FY and UG 2022 - Home and International markets
• Apply to Keele for 2022/23 entry
• Course specific advertising as requested
• Brand level campaigns to raise awareness of Keele University and drive recruitment
• Recruitment for 2023/24 entry
• Conversion Phase - April to June 2022
• Clearing Phase - July to September 2022
PGT 2022
• Apply to Keele for 2022/23 entry
• Course specific advertising as requested
• Brand level campaigns to raise awareness of Keele University and drive recruitment
• Recruitment for 2023
• Conversion Phase - April to September 2022
• Recruitment "It's not too late to apply" 2022
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
1 August 2021
This contract is subject to renewal
Yes
Description of renewals
The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
17 February 2021
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: Yes
six.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
London
Country
United Kingdom