Contract

On Call Marketing, Recruitment and Retention Project

  • Hereford & Worcester Fire & Rescue Service

F03: Contract award notice

Notice identifier: 2023/S 000-000826

Procurement identifier (OCID): ocds-h6vhtk-03969a

Published 11 January 2023, 2:14pm



Section one: Contracting authority

one.1) Name and addresses

Hereford & Worcester Fire & Rescue Service

Hindlip Park

WORCESTER

WR38SP

Contact

Carly Ricco

Email

cricco@hwfire.org.uk

Telephone

+44 7824301446

Country

United Kingdom

Region code

UKG12 - Worcestershire

Justification for not providing organisation identifier

Not on any register

Internet address(es)

Main address

https://www.hwfrs.org.uk

one.4) Type of the contracting authority

Body governed by public law

one.5) Main activity

General public services


Section two: Object

two.1) Scope of the procurement

two.1.1) Title

On Call Marketing, Recruitment and Retention Project

Reference number

HWFRS/149

two.1.2) Main CPV code

  • 79413000 - Marketing management consultancy services

two.1.3) Type of contract

Services

two.1.4) Short description

Hereford and Worcester Fire and Rescue Service (the Authority) is embarking on a project to explore a range of methods to increase the recruitment of On call firefighters into the service. As part of this, the Authority is looking to appoint a Professional Marketing Company to utilise their experience and access to resources in the private sector to assist in the rebranding, marketing and recruitment of On Call firefighters.

two.1.6) Information about lots

This contract is divided into lots: No

two.1.7) Total value of the procurement (excluding VAT)

Value excluding VAT: £570,009

two.2) Description

two.2.2) Additional CPV code(s)

  • 79413000 - Marketing management consultancy services

two.2.3) Place of performance

NUTS codes
  • UKG1 - Herefordshire, Worcestershire and Warwickshire
Main site or place of performance

Herefordshire

two.2.4) Description of the procurement

Hereford and Worcester Fire and Rescue Service (the Authority) is embarking on a project to explore a range of methods to increase the recruitment of On call firefighters into the service. As part of this, the Authority is looking to appoint a Professional Marketing Company to utilise their experience and access to resources in the private sector to assist in the rebranding, marketing and recruitment of On Call firefighters.

two.2.5) Award criteria

Quality criterion - Name: Compliance with the specification / Weighting: 20%

Quality criterion - Name: Delivery/Implementation / Weighting: 25%

Quality criterion - Name: Documents/Reports / Weighting: 20%

Quality criterion - Name: Customer Service / Weighting: 10%

Quality criterion - Name: Presentations / Weighting: 5%

Price - Weighting: 20%

two.2.11) Information about options

Options: Yes

Description of options

12months


Section four. Procedure

four.1) Description

four.1.1) Type of procedure

Award of a contract without prior publication of a call for competition in the cases listed below

  • The procurement falls outside the scope of application of the regulations

Explanation:

Value

four.1.8) Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes


Section five. Award of contract

A contract/lot is awarded: Yes

five.2) Award of contract

five.2.1) Date of conclusion of the contract

17 October 2022

five.2.2) Information about tenders

Number of tenders received: 2

The contract has been awarded to a group of economic operators: No

five.2.3) Name and address of the contractor

BFBS

Buckinghamshire

Country

United Kingdom

NUTS code
  • UKG - West Midlands (England)
Companies House

00407270

The contractor is an SME

No

five.2.4) Information on value of contract/lot (excluding VAT)

Total value of the contract/lot: £285,004


Section six. Complementary information

six.4) Procedures for review

six.4.1) Review body

Hereford and Worcester Fire Authority

Worcester

Country

United Kingdom