Scope
Reference
WMP0889
Description
West Midlands Police invited Tenderers for two distinct lots aimed at enhancing our understanding of our services to victims and wider public confidence in policing. The first lot focuses on procuring a Victim Insights Platform, while the second lot involves undertaking comprehensive Public Perception Surveying
Lot 1. Lot 1: Victim Insights Platform
Description
To procure a robust and user-friendly platform that captures, analyses, and reports
on victim experiences and feedback. This platform will be instrumental in improving our
services to victims and ensuring that victims' voices are heard and acted upon.
Lot 2. Lot 2: Public Perception Surveying
Description
To conduct regular and comprehensive surveys to gauge public perception of the
police Authority, including trust, satisfaction, and areas of concern. This will help us align our
strategies with community expectations and improve our public relations
Contract 1. Lot 1: Victim Insights Platform
Lots
Lot 1. Lot 1: Victim Insights Platform
Supplier
Contract value
- £533,281 excluding VAT
- £639,935 including VAT
Above the relevant threshold
Award decision date
23 December 2025
Date assessment summaries were sent to tenderers
6 January 2026
Standstill period
- End: 15 January 2026
- 8 working days
Earliest date the contract will be signed
2 March 2026
Contract dates (estimated)
- 31 March 2026 to 30 March 2028
- Possible extension to 30 March 2030
- 4 years
Description of possible extension:
Initial contract period of 2 years with the option to extend for up to 24 months with the anticipated start date of 31st March 2026
Main procurement category
Services
CPV classifications
- 79311000 - Survey services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Contract 2
Lots
Lot 2. Lot 2: Public Perception Surveying
Supplier
Contract value
- £488,346 excluding VAT
- £586,015 including VAT
Above the relevant threshold
Award decision date
23 December 2025
Date assessment summaries were sent to tenderers
6 January 2026
Standstill period
- End: 15 January 2026
- 8 working days
Earliest date the contract will be signed
2 March 2026
Contract dates (estimated)
- 31 March 2026 to 30 March 2028
- Possible extension to 30 March 2030
- 4 years
Description of possible extension:
Initial contract period of 2 years with the option to extend for up to 24 months with the anticipated start date of 31st March 2026
Main procurement category
Services
CPV classifications
- 79311000 - Survey services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Information about tenders
Lot 1. Lot 1: Victim Insights Platform
- 2 tenders received
- 2 tenders assessed in the final stage:
- 0 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 1 supplier unsuccessful (details included for contracts over £5 million)
Lot 2. Lot 2: Public Perception Surveying
- 3 tenders received
- 2 tenders assessed in the final stage:
- 1 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 1 supplier unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Suppliers
MEL RESEARCH LIMITED
- Companies House: 03000946
- Public Procurement Organisation Number: PMTH-7256-VPZH
Somerset House, 37 Temple Street
Birmingham
B2 5DP
United Kingdom
Email: info@melresearch.co.uk
Website: http://www.melresearch.co.uk
Region: UKG31 - Birmingham
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2
PRICEWATERHOUSECOOPERS LLP
- Companies House: OC303525
- Public Procurement Organisation Number: PWXM-5926-GWLN
1 Embankment Place
London
WC2N 6RH
United Kingdom
Email: uk_tender_tracker@pwc.com
Website: http://www.pwc.co.uk
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1: Victim Insights Platform
Contracting authority
Police and Crime Commissioner for West Midlands
- Public Procurement Organisation Number: PHLH-1699-TDLT
Lloyd House, Colmore Circus Queensway
Birmingham
B4 6AT
United Kingdom
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government