Scope
Reference
2025 / 461
Description
TfGM require a new contract with Dynamic Advertising (Dynamic) for access to the 2 Wheels Greater Manchester (2WGM) brand and to provide motorbike safety training in workplaces across GM.
The current contract with Dynamic ends in January and given the branding copyright and lack of alternative provider (that can provide this training in the workplace), the intention is to continue with this service going forward.
The new contract will be a 2+1-year term contract.
Contract 1
Supplier
Contract value
- £287,985 excluding VAT
- £345,582 including VAT
Above the relevant threshold
Earliest date the contract will be signed
31 January 2026
Contract dates (estimated)
- 31 January 2026 to 30 January 2028
- Possible extension to 30 January 2029
- 3 years
Description of possible extension:
If the third year of this contract is required then this extension will be used.
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
- 80550000 - Safety training services
Contract locations
- UKD3 - Greater Manchester
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
- Single supplier - intellectual property or exclusive rights
- Extreme and unavoidable urgency
The intention is to direct award this contract to Dynamic using Schedule 5 part 5 of the Procurement Act. As this supplier provides a copyrighted product and there are no suitable alternatives in the market (given how this product is specifically designed for motorcycle users in the workplace, an area that isn't covered by anyone else).
Dynamic has developed a website and brand (2 Wheels GM) over the years of working with TfGM and they own the rights on that name. The 2 Wheels GM brand has become known across GM by the motorcycle community (something which TfGM has struggled in the past to access) and has helped promote motorcycle safety.
A number of local businesses and employers have signed up to the 2 Wheels GM website over the years, where they share this information with their employees, to push the message further out there.
To start with a new supplier of this service now, would mean losing access to this brand and a loss of all of the work that has been put in previously to get the brand recognised and accepted.
*Please note that this contract is not a contract with 'Extreme and Unavoidable urgency' as has been ticked.
Supplier
Dynamic Initiatives Ltd
- Companies House: SC224566
8 Walker Street
Edinburgh
EH3 7LH
United Kingdom
Email: enquiries@goodeggsafety.com
Region: UKM75 - Edinburgh, City of
Contract 1
Contracting authority
Transport for Greater Manchester
- Public Procurement Organisation Number: PNJQ-2746-NWYT
2 Piccadilly Place
Manchester
M1 3BG
United Kingdom
Email: procurement@tfgm.com
Website: https://tfgm.com
Region: UKD33 - Manchester
Organisation type: Public authority - sub-central government