Section one: Contracting authority
one.1) Name and addresses
Peabody Trust
45 Westminster Bridge Road
London
SE1 7JB
Contact
Damon Pickard
Telephone
+44 2070214444
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Housing and community amenities
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
PE0566 - Marketing Framework
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties.
Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects.
We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments.
The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £6,500,000
two.2) Description
two.2.1) Title
3D Modelmakers
Lot No
1
two.2.2) Additional CPV code(s)
- 34999400 - Scale models
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 5
Cost criterion - Name: Price / Weighting: 35
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/M5R2U2P6D7
two.2) Description
two.2.1) Title
CGI and 3D Visualisation
Lot No
Lot 2
two.2.2) Additional CPV code(s)
- 48322000 - Graphics software package
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 5
Price - Weighting: 35
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Signage
Lot No
Lot 3
two.2.2) Additional CPV code(s)
- 34928470 - Signage
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 5
Price - Weighting: 35
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Marketing Suites
Lot No
Lot 4
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UNITED KINGDOM
two.2.4) Description of the procurement
We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A & Cat B) marketing suites for in-build residential & commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme’s brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Quality criterion - Name: Social Value / Weighting: 5
Price - Weighting: 35
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-005747
Section five. Award of contract
Lot No
2
Title
3D CGI Visualisation
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 October 2025
five.2.2) Information about tenders
Number of tenders received: 7
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Cityscape Digital Limited
Printworks House,, 7 Bermondsey Street,
London, England,
SE1 2DD
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
04303751
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
White Chalk CGI Ltd
13 The Courtyard Timothys Bridge Road,, Stratford Upon Avon,
Warwickshire, England,
CV37 9NP
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
10449571
Internet address
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
F10 STUDIOS LIMITED
21 Portland Avenue,
Hove
BN3 5NF
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
06637758
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
VMIStudio Ltd
54 Thorpe Road, Norwich,
Norfolk, United Kingdom
NR1 1RY
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
09416835
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
TIDYWORK STUDIO LTD
Suite 2, Premier House,, 141 High Street,
Epping, England,
CM16 4BD
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
14278482
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £2,000,000
Total value of the contract/lot: £2,000,000
Section five. Award of contract
Lot No
3
Title
Signage
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 October 2025
five.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Contour Direct Ltd
Unit 40, Metropolitan Park
Greenford
UB6 8XU
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
03120064
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
LAVASTAR SIGNS LIMITED
Star House 6 Riverside Business Park,, Dogflud Way,, Farnham, Surrey, England,
Farnham
GU9 7SS
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
09589755
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Service Graphics Limited
1 Onslow Street,
London, England,
EC1N 8AS
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
00551336
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £750,000
Total value of the contract/lot: £750,000
Section five. Award of contract
Lot No
4
Title
Marketing Suite
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
10 October 2025
five.2.2) Information about tenders
Number of tenders received: 5
The contract has been awarded to a group of economic operators: Yes
five.2.3) Name and address of the contractor
Contour Direct Ltd
Unit 40, Metropolitan Park,
Greenford, Middlesex
UB6 8XU
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
03120064
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Focus Agency Group Ltd
Erskine House,, Threshelfords Business Park, Inworth Road,
Feering,
CO5 9SE
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
03378775
The contractor is an SME
Yes
five.2.3) Name and address of the contractor
Service Graphics Limited
1 Onslow Street,
London
EC1N 8AS
Country
United Kingdom
NUTS code
- UK - United Kingdom
National registration number
00551336
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £4,500,000
Total value of the contract/lot: £4,500,000
Section six. Complementary information
six.3) Additional information
Lot 1 was not awarded.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1003798886 GO Reference: GO-202615-PRO-34003167
six.4) Procedures for review
six.4.1) Review body
Royal Courts of Justice
London
WC2A 2LL
Country
United Kingdom