Section one: Contracting authority
one.1) Name and addresses
Newcastle University
Newcastle University, Procurement Services, Kingsgate
Newcastle
NE1 7RU
Contact
Mrs Natalie Morton
Telephone
+44 1912086396
Country
United Kingdom
NUTS code
UK - UNITED KINGDOM
Internet address(es)
Main address
Buyer's address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
(NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)
Reference number
DN510829
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
NICA has recently rebuilt their website to gain independence from Newcastle University and ensure their digital presence better aligns with what they represent. This website will be going in October 2020. The next step for NICA is to start building a ‘footprint’ in the North East. Specifically, NICA wants to increase their PR efforts. There are two main requirements from press: local/national exposure and international exposure.
NICA require a PR agency with strong local connections. The agency will be supplied with plenty of assets to work from, including branded materials and internal support. The agency will be required to gain regional and national exposure for NICA, showcasing events, expansions, new innovations and more.
Applicants responding must be able to demonstrate:
• A network of regional contacts
• Evidence of working within the research sector
• Evidence of existing clients’ exposure featured in regional and national publications
• Examples of reporting methods, including KPIs
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £25,000
two.2) Description
two.2.1) Title
Programmatic Advertising Management, Media Buying, Public Relations
Lot No
3
two.2.2) Additional CPV code(s)
- 72000000 - IT services: consulting, software development, Internet and support
two.2.3) Place of performance
NUTS codes
- UKC - NORTH EAST (ENGLAND)
two.2.4) Description of the procurement
Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services.
The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team.
Our vision for marketing at Newcastle encompasses the following:
• embracing a ‘digital first’ approach;
• encouraging our team through personal growth;
• engaging with our clients and audiences;
• delivering an exceptional marketing strategy.
There will be six lots on this DPS:
1) web services, SEO and digital content;
2) graphic design and print, branding, copywriting;
3) programmatic advertising management, media buying, public relations;
4) social media, paid search and paid social;
5) international;
6) platforms.
This opportunity was sent to suppliers on Lot 3 of the DPS (NU1589).
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 129-318079
Section five. Award of contract
Contract No
NU1589-1
Lot No
3
Title
(NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
6 January 2021
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
NewcastleGateshead Initiative
Tyne and Wear
Country
United Kingdom
NUTS code
- UK - UNITED KINGDOM
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £25,000
Total value of the contract/lot: £26,400
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
Newcastle University
Tyne and Wear
NE1 7RU
Country
United Kingdom
six.4.2) Body responsible for mediation procedures
Newcastle University
Tyne and Wear
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach.