Section one: Contracting authority
one.1) Name and addresses
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Contact
Sarah Waters
Country
United Kingdom
Region code
UK - United Kingdom
Internet address(es)
Main address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
Buyer's address
https://defra-family.force.com/s/Welcome
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://defra-family.force.com/s/Welcome
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agrictulture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)
Reference number
2024-721
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.
The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
two.1.5) Estimated total value
Value excluding VAT: £435,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
Germany and Austria
two.2.4) Description of the procurement
AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.
The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.
Responsible for driving value and volume sales, the successful representative will be expected to:
• Liaise closely with the AHDB Exports team (based in the UK and in France), to agree and update on activity and provide the latest market intelligence and insights, using independently-sourced information and by taking advantage of the extensive data and insights sets at AHDB’s disposal.
• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers.
• Identify and develop priority markets for British lamb, beef and pork, and effectively maintain and build new relationships with relevant customers, brokers and distributors in the German and Austrian market. Where appropriate, work jointly with them to increase market exposure and demand for British lamb, beef and pork
• Establish, through the AHDB’s exports team, a strong working relationship with key UK exporters and ensure their engagement in key market development initiatives.
• Devise and implement effective local strategies to promote lamb, beef and pork, aimed at increasing awareness and brand loyalty, to act as brand ambassador for British produce.
• Liaise with central AHDB staff in areas such as media, PR and digital.
The successful representative must be based of have a commercial office in Germany.
This will be for the contract period of 1 year with the option to extend for a further 2 periods of 12 months each, after which date, the opportunity will be put out to tender again.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 85
Price - Weighting: 15
two.2.6) Estimated value
Value excluding VAT: £435,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
26 April 2025
End date
25 April 2028
This contract is subject to renewal
Yes
Description of renewals
1 year initial contract with 1+1 options to extend
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.2) Time limit for receipt of tenders or requests to participate
Date
14 February 2025
Local time
12:00pm
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
four.2.7) Conditions for opening of tenders
Date
14 February 2025
Local time
12:00pm
Place
AHDB HQ
Information about authorised persons and opening procedure
Procurement Managers
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.4) Procedures for review
six.4.1) Review body
AHDB (Defra Network eTendering Portal)
Middlemarch Business Park
Coventry
CV3 4SU
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
six.4.2) Body responsible for mediation procedures
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS (Defra Network eTendering Portal)
Seacole Building, 2 Marsham Street
London
SW1P 4DF
Country
United Kingdom
Internet address
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs