Section one: Contracting authority
one.1) Name and addresses
Cabinet Office
70 Whitehall
LONDON
SW1A2AS
Contact
Cheryl Hemsley
cheryl.hemsley@cabinetoffice.gov.uk
Country
United Kingdom
Region code
UKI32 - Westminster
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
https://www.gov.uk/government/organisations/cabinet-office
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Other type
Central Government
one.5) Main activity
Other activity
Government Recruitment Services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Advertising, Media Buying & Creative Services
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
We may seek a contract which can provide advertising, media & creative design services for GRS to help drive attraction and optimise our centralised recruitment service.
The contract value is anticipated to be circa £14 million with a potential contract duration of 36 months (3 years) and is subject to change.
A broad reach is required, therefore the supplier is expected to have the ability to access more than 150+ different media options.
It's not possible to predict the volume of work that the Supplier can expect to receive. It is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. However, we can say that historically the average number of campaigns commissioned per month has been 50-60 (circa 600 commissions in a 12 month period). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential.
two.1.5) Estimated total value
Value excluding VAT: £14,000,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
two.2.4) Description of the procurement
1. Introduction
Please note, there is no commitment or guarantee that procurement activity will go ahead, this procurement is subject to internal approvals. This note is therefore intended for information purposes.
The purpose of this note is to alert potential suppliers of a possible opportunity that may be of interest.
Government Recruitment Service (GRS) falls within Government Business Services (GBS) which is hosted by Cabinet Office. GRS is delivering a centralised recruitment service across the core UK Civil Service and some wider public sector organisations.
We may seek a contract which can provide advertising, media & creative design services to help drive attraction and optimise our centralised recruitment service.
Scope of the requirement
The contract value is anticipated to be circa £14 million with a potential contract duration of 36 months (3 years) and is subject to change. We would be seeking a contract which can provide advertising, media & creative design services for GRS.
There are 4 main areas within scope which include but are not limited to:
Media planning, negotiating and buying
Offering attraction strategy advice
Media advertising such as print, digital, social
Offering market insight
A broad reach is required, therefore the supplier is expected to have the ability to access more than 150+ different media options.
GRS requirements may include, but are not limited to the following:
● Print press
● Recruitment guides and publications
● Television advertisements
● Radio advertisements
● Digital and social media
● Billboards and poster boards
● Promotional material - this includes brochures, flyers
● Landing pages
● Content creation for microsites and landing pages as part of an advertising and media campaign
● Job Boards
As well as:
- Providing tailored campaign planning and media buying advice (inc tailored market analysis) for all new commissions, incorporating digital, social, print and online media and other specialist channels, job boards, job aggregators, Search Engines, programmatic advertising and channels
- Providing expert advice on the most suitable forms/types of media to include
- Provide in-campaign performance reporting
- Provide bespoke copy production, copy-writing, copy editing and creative input, as required
- Working with media providers to ensure that advertising campaigns are successful and delivering value for money
- Developing creative content and branding
2. Volume
It's not possible to predict the volume of work that the Supplier can expect to receive. It is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. However, we can say that historically the average number of campaigns commissioned per month has been 50-60 (circa 600 commissions in a 12 month period). It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential.
3. Potential Route to Market & how to register
Should the procurement go ahead, the potential route to market may be via the RM6124 Communications Marketplace, which is a Dynamic Purchasing System framework. Crown Commercial Services may coordinate the procurement on behalf of Government Recruitment Service.
What you need to do
If you are not already registered you will need to visit the following webpage to register as a new supplier:
https://supplierregistration.cabinetoffice.gov.uk/sr
Register to increase your visibility to over 6,000 government buyers. Please allow 10-15 days for registration on the DPS platform.
4. Indicative timeline
Dates are subject to change, therefore this timeline is for indicative purposes only
ITT launch; late Jan / early Feb 2023 (Inc. period open for clarification questions)
ITT close; end of Feb 2023 / early March 2023
Evaluation, standstill, internal approvals: April into May 2023
Contract award May 2023
two.2.14) Additional information
Potential suppliers will not be prejudiced by any response to this PIN and a response is not expected. This PIN does not formally signify the beginning of a procurement and does not constitute a commitment by the Government Recruitment Service to undertake any procurement exercise.
two.3) Estimated date of publication of contract notice
6 February 2023
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section six. Complementary information
six.3) Additional information
Communication - additional information can be obtained from the following email address: