Scope
Reference
2025-780
Description
Award notification - AHDB were seeking a specialist healthcare communication partner to help shape our health and nutrition strategy, providing credible evidence-based nutrition expertise to support our health care communications and stakeholder engagement plan, including the evaluations thereof, and shape wider conversations about British farming and food.
The successful agency should have experience of specialist health care communications, with a particular focus on nutrition, and be able to provide a vast depth of healthcare professional experience within their team.
Contract 1. AHDB Health Care Professional communications Agency requirements
Supplier
Contract value
- £375,000 excluding VAT
- £450,000 including VAT
Above the relevant threshold
Award decision date
10 December 2025
Date assessment summaries were sent to tenderers
5 January 2026
Standstill period
- End: 14 January 2026
- 8 working days
Earliest date the contract will be signed
30 January 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- Possible extension to 31 March 2029
- 3 years
Description of possible extension:
1+1 after initial 1 year contract
Main procurement category
Services
CPV classifications
- 79416200 - Public relations consultancy services
Information about tenders
- 4 tenders received
- 4 tenders assessed in the final stage:
- 4 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Supplier
HRS Communications Ltd
- Companies House: 12360981
- Public Procurement Organisation Number: PZDW-4749-LYZR
56 St Williams Way
Norwich
NR7 0AP
United Kingdom
Email: info@hrscommunications.com
Region: UKH15 - Norwich and East Norfolk
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: Yes
Public service mutual: Yes
Contract 1. AHDB Health Care Professional communications Agency requirements
Contracting authority
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park
Coventry
CV3 4SU
United Kingdom
Contact name: Sarah Waters
Email: procurement@ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - sub-central government