Scope
Description
Sport Wales is seeking to appoint a Provider for a crowdfunding platform, providing coaching and support to projects need to generate alternative sources of investment to sustain their organisations. The platform must provide a rewards-based incentive approach. The high-level purpose of the crowdfunding platform is to deliver community rewards-based campaigns, for not-for-profit organisations and clubs, under the brand ‘A Place for Sport’ to: • Raise awareness of crowdfunding as an alternative source of investment in the sport & physical activity sectors. • Build capacity & capability in the sector to fundraise, secure grant investment and enhance volunteer skills. • Develop understanding of social media as a tool to support organisations build resilience. • Amplify the use of public funding. This will be done by working with Sport Wales’s selected cohort of projects to develop, design and deliver community-based rewards based crowdfunding campaigns, providing coaching and support to them, capture learning on the financial as well as non-financial benefits achieved. The Contract has an anticipated annual value of £30k pa for Sport Wales costs. Any additional ongoing service costs based on user numbers engaging successful with the platform should also be included in the tender submission.
Total value (estimated)
- £100,000 excluding VAT
- £120,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2029
- 3 years
Main procurement category
Services
CPV classifications
- 37400000 - Sports goods and equipment
- 48000000 - Software package and information systems
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 92600000 - Sporting services
Contract locations
- UKL - Wales
Participation
Conditions of participation
We require a dedicated, Sport Wales branded sport & physical activity crowdfunding platform, which has the capacity to process and support a minimum of 100 new applications per annum of which historically c.90%+ who are supported have completed a successful campaign attracting c.8,000+ supporters. This platform will include the ability to create and submit an online application form, process this application through a dedicated workflow process, capturing relevant data during this process, as well as have the ability to trigger email notifications to applicants and/or Sport Wales. The platform will need to have the option of being accessible via the medium of the Welsh language. The provider is expected to produce: • A twice annual webinar of no less than 30 minutes which includes a brief overview of what crowdfunding is and providing a peer-to-peer mentoring opportunity. This should be aimed to be delivered at the start of the financial year and again at the midway point to update on any criteria changes and case study success. Each webinar is to be recorded and posted on a public video platform such as YouTube or Vimeo. Provider to work with Sport Wales on ensuring accessibility requirements (i.e. subtitles/transcript) throughout the life of the contract. Webinars are to be promoted via Sport Wales and the provider and targeted social media which must be agreed with Sport Wales prior to their use. • Freely published and downloadable support materials for prospective funding campaigns to include, but may not be limited to, guides, case studies and other development tools; materials are to be approved by Sport Wales and reviewed as part of monthly collaboration meetings. • Dedicated expert 1-2-1 point of contact is required to liaise with the Sport Wales team to resolve queries, system issues and user concerns. • Demonstratable experience in marketing and communications, technology, customer service and working with voluntary community and social enterprise sector organisations. • Collaborative meetings on at least a monthly basis between Sport Wales and the Provider, discussing progress, ongoing improvements, and issues, including commitments around communications collaborations. • A reporting mechanism detailing the progress of the fund, investments made, supporter pledges. • Draft Marketing and Communication plan to be provided with this submission detailing what activities and tools will be used to help promote the fund and market it to the wider sport and physical activity sector. As ongoing communications support this should include social media marketing commitments for the lifespan of the contract and agreement on quarterly case study of successful campaigns, which must be agreed with Sport Wales prior to their use. Exit Requirements Any remaining data will be passed onto Sport Wales and destroyed upon termination of the Contract. 1. Contract Management Review Provider must allocate a dedicated account manager. Collaborative meetings, on at least a monthly basis, between Sport Wales and the Provider, discussing progress, ongoing improvements, and issues. Provider to respond to any queries or issues within a 48-hour period (excluding weekends).
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
16 January 2026, 5:00pm
Tender submission deadline
23 January 2026, 5:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Quality | Quality | 80.00% |
| Commercial | Price | 20.00% |
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=356105
Tender Document - Welsh
https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=356106
Tender Document - English
Contracting authority
Sport Wales
- Charity Commission (England and Wales): 524477
Sport Wales National Centre
Cardiff
CF11 9SW
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales