Scope
Reference
TEN-2526-031(PA2023
Description
We're looking for a partner to review and evolve our brand fundamentals to support a cohesive and effective brand expression internally and externally to all audiences. Our external audiences include members - people who are saving with Nest through work; employers, who select to use Nest on behalf of their staff and Third-Party Administrators (TPAs) like accountants and bookkeepers who support employers in setting up and / or running their workplace pensions.
Our objective from this work is to come away with a new design language that's made up of a suite of brand assets and guidance that demonstrates how we show up for our audiences in a warm, human and relatable way. As well as our visual assets, we would also like our partner to provide guidance on brand architecture and naming conventions.
Total value (estimated)
- £550,000 excluding VAT
- £660,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2029
- Possible extension to 29 March 2030
- 3 years, 11 months, 29 days
Description of possible extension:
a one year extensiion at the discretion of Nest
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKI - London
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
14 January 2026, 12:00pm
Submission type
Tenders
Tender submission deadline
2 February 2026, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
12 March 2026
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Experience | three case studies (preferably in PowerPoint and no more than 4 slides each) that demonstrate your experience of developing a cohesive and effective brand expression that covers both internal and... |
Quality | 40% |
| Approach | Please outline your approach to delivering the requirements. This should include a clear description of your methodology. We're really keen to understand how you would engage the core brand team... |
Quality | 30% |
| Team | Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements as they arise. as well as key people who would work on the core brand expression... |
Quality | 15% |
| cost | proposed Fees |
Cost | 10% |
| Social Value | Please detail your understanding of social value and indicate whether you have a social value policy or programme in place. Please also give details of schemes currently in place within your... |
Quality | 5% |
Other information
Description of risks to contract performance
The outcome of some of the initial call off contracyts may require more work to be undertaken than orginally envisaged which could increas the stimated value of the framework
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
•Stage 1 assessment of tenders in accordance with the criteria in evaluation table.
• After this stage Nest will notify up to 5 suppliers who will progress to Stage 2.
• Stage 2 will be based on a scenario provided by Nest. Bidders will be required to present their proposed solution at a meeting with the Nest team which will be scored in accordance with the evaluation criteria. The Stage 2 scenario and corresponding evaluation criteria will be shared as part of the Stage 1 tender outcome correspondence.
Justification for not publishing a preliminary market engagement notice
some limited market engagement was carried out but as the project was pressing there was no notice published
Documents
Documents to be provided after the tender notice
The scenario for stage 2 will be published to the successful tenderers selected to progress to to Stage 2
Contracting authority
1
- Public Procurement Organisation Number: PQGC-5667-VDDT
10 South Colonnade
London
E14 4PU
United Kingdom
Region: UKI42 - Tower Hamlets
Organisation type: Public authority - sub-central government