Executive Digital Leadership Programme
- Hywel Dda University Health Board
Procurement identifier (OCID): ocds-h6vhtk-06d023
Description
Hywel Dda University Health Board's (HDUHB) Workforce
and OD Directorate is seeking to award a contract for the
provision of an Executive Digital Leadership Development
Programme. The programme will support the development of
leadership capabilities required to drive digital transformation
across the organisation, equipping participants with the skills,
knowledge and confidence to lead change initiatives
effectively. The programme will provide structured learning
and development opportunities focused on leadership,
strategic thinking, change management and innovation. The
intended outcome is to strengthen leadership capacity,
support organisational transformation objectives and improve
organisational performance. Market research undertaken by
the Health Board has identified Adapt2Digital as the only
supplier currently known to provide the specialist combination
of executive leadership development, digital-era mindset
transformation, leadership diagnostics, coaching and
mentoring required to meet the programme
objectives.Adapt2Digital is the creator and sole owner of
Modern Mindset Theory, The Dilyn Way™ change
framework, The Power of ONE methodology and specialist
digital-leadership profiling tools. These proprietary
methodologies and assessment tools form a core component
of the proposed programme and are exclusive to the
supplier. With more than 15 years' experience supporting UK
and international public-sector leaders, Adapt2Digital has
developed and refined its methodologies through delivery of
transformation and leadership programmes within complex
organisational environments. Market research indicates that
whilst alternative providers offer elements of leadership
development, coaching or organisational change support, no
other supplier has been identified that offers the same
combination of proprietary methodologies, digital-leadership
diagnostics and integrated development approach required
for this programme. The Health Board considers the proposed
contract to represent value for money. Benchmarking
undertaken against comparable executive leadership and
digital transformation programmes indicates that the
proposed costs are commensurate with the specialist nature
of the services being provided. The programme has been
developed within an approved budget and has been
structured to maximise outcomes, impact and long-term
organisational benefit whilst ensuring the prudent use of
public funds.Adapt2Digital is the only supplier currently
identified as capable of delivering an evidence-based,
digitally focused and sustainable leadership development
programme that meets the Health Board's specific
requirements. The supplier's exclusive intellectual property,
specialist expertise and established public-sector track record
provide the rationale for the proposed direct award.
Notices
UK6: Contract award notice
- Notice identifier
- 2026/S 000-076779
- Published
- 12 August 2026, 1:27pm
UK5: Transparency notice
- Notice identifier
- 2026/S 000-068828
- Published
- 21 July 2026, 4:06pm