Creative Testing
- Cabinet Office
Procurement identifier (OCID): ocds-h6vhtk-0678ec
Description
Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.
Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates").
Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.
Notices
UK5: Transparency notice
- Notice identifier
- 2026/S 000-029580
- Published
- 31 March 2026, 12:18pm