BrandIndex and Profiles
- Transport for Wales
Procurement identifier (OCID): ocds-h6vhtk-065cc2
Description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Notices
UK7: Contract details notice
- Notice identifier
- 2026/S 000-021713
- Published
- 11 March 2026, 12:09pm
UK6: Contract award notice
- Notice identifier
- 2026/S 000-017215
- Published
- 26 February 2026, 11:18am
UK5: Transparency notice
- Notice identifier
- 2026/S 000-017188
- Published
- 26 February 2026, 10:25am