Procurement

Marketing Services

Transport for Wales

Procurement identifier (OCID): ocds-h6vhtk-05efd7

Description

TfW is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.

The future procurement is expected to be structured into four distinct lots, each covering a specialist area of marketing delivery:

Lot 1. Digital and Performance Marketing

Provide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI.

Lot 2. Marketing Effectiveness and Evaluation

Measure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations.

Lot 3. Creative and Advertising Campaigns

Provide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns.

Lot 4. Events and Brand Activation

Plan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. Provide end-to-end services such as staffing, AV, talent booking, brand activations, and full logistics for all experiential activities.

Notices

UK2: Preliminary market engagement notice

Notice identifier: 2026/S 000-004795
Published: 20 January 2026, 12:39pm

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UK1: Pipeline notice

Notice identifier: 2025/S 000-080211
Published: 5 December 2025, 2:11pm