Procurement

Creative Services Framework

Transport for Greater Manchester

Procurement identifier (OCID): ocds-h6vhtk-0513ae

Description

Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably.

TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities.

TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks.

Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions.

TfGM are looking to award suppliers under the following lots:

Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis.

Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.

Notices

UK4: Tender notice

Notice identifier: 2025/S 000-049852
Published: 19 August 2025, 2:09pm

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UK2: Preliminary market engagement notice

Notice identifier: 2025/S 000-021479
Published: 14 May 2025, 5:06pm