SE1249 - TGC Media Buying Agency
- Sport England
Procurement identifier (OCID): ocds-h6vhtk-0675c6
Description
Media Buying Services to support the This Girl Can Campaign.
Sport England's behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic.
This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally:
Have a disability and/or long-term health condition
Are aged 55 to 74 years
Come from black communities
Come from Muslim communities
Are pregnant or have a child under one year old
The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women's voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes
Notices
UK5: Transparency notice
- Notice identifier
- 2026/S 000-028193
- Published
- 26 March 2026, 5:21pm