- Scope of the procurement
- Lot 4. Accommodation
- Lot 5. Brands
- Lot 1. Carriers (Airlines, Ferries, Trains, Roads)
- Lot 6. Inbound Operators and/or Destination Management Companies (DMCs)
- Lot 2. Intermediaries (Online Travel Agencies, Metasearch, Tour Operators & Wholesalers
- Lot 3. Product (attractions, experiences, airports)
Section one: Contracting authority
one.1) Name and addresses
VisitBritain/VisitEngland
3 Grosvenor Gardens
London
SW1W 0BD
Contact
Procurement Team
Country
United Kingdom
NUTS code
UKI3 - Inner London – West
Internet address(es)
Main address
Buyer's address
https://visitbritain.force.com/s/Welcome
one.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at
https://visitbritain.force.com/s/Welcome
Additional information can be obtained from the above-mentioned address
Tenders or requests to participate must be submitted to the above-mentioned address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
BTA1993 - Dynamic Purchasing System (DPS) - Commercial Partnerships & Related Services
Reference number
BTA1993
two.1.2) Main CPV code
- 75125000 - Administrative services related to tourism affairs
two.1.3) Type of contract
Services
two.1.4) Short description
VisitBritain's (VB) Commercial Partnerships Team has the responsibility for creating commercial partnerships between VB and third party suppliers (or partners) for mutual benefit. In these commercial partnerships, the association of both brands generates a specific financial, or other advantage, which is applied for the benefit of both parties.
In some cases, VB will match on a 50% : 50% basis the funding provided by the third party supplier (partner) to enhance the scope of the commercial arrangement, which results in added value benefits for all. The Commercial Partnerships Team has used a Dynamic Partner Register (DPR) to manage and award agreements to third party suppliers (partners).
VB are now seeking to replace the DPR established in 2015 with a new Dynamic Purchasing System (DPS) for Commercial Partnerships & Related Services. VB intends to set up the DPS for a period of 24 months, with any Call Off Agreement awarded under the DPS not exceeding beyond 24 months of the DPS closing date.
This DPS is being procured under the Light Touch Regime (LTR), and is subject to limited regulations, in accordance with Regulations 74-76 PCR2015.
The DPS will be structured according to the following six (6) Lots:
• Lot 1 – Carriers (Airlines, Ferries, Trains, Roads)
• Lot 2 – Intermediaries (Online Travel Agencies, Metasearch, Tour Operators & Wholesalers
• Lot 3 – Accommodation
• Lot 4 – Product (attractions, experiences, airports)
• Lot 5 – Brands
• Lot 6 – Inbound Operators and/or Destination Management Companies (DMCs)
Lot 6 Services are considered to be ‘Related Services’ for Commercial Partnerships. Accordingly, these services are not subject to 50% : 50% match funding requirements.
Suppliers are invited to complete an online Selection Questionnaire (SQ) Submission to join one, all or any of the Lot(s) they are interested in being appointed to. Suppliers are free to join the DPS at any time up to the DPS closing date of 23:59 on 10 September 2025.
two.1.5) Estimated total value
Value excluding VAT: £16,800,000
two.1.6) Information about lots
This contract is divided into lots: Yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 6
two.2) Description
two.2.1) Title
Accommodation
Lot No
4
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
Offering overnight accommodation for holidays in Britain, e.g. hotels, holiday homes, B&B’s, campsites & hostels:
VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with accommodation providers to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry.
Over the next 24 months we will have various opportunities to partner with accommodation providers in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience.
Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £1M over the next 24 months.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £1,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
11 September 2023
End date
10 September 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Brands
Lot No
5
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
Any brand (outside of tourism) where it might be mutually beneficial to partner For example, the brand has a strong link to Britain, and audiences strongly align:
VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with relevant non-tourism brands to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry.
Over the next 24 months we will have various opportunities to partner with various non-tourism brands in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience.
Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £1M over the next 24 months.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £1,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
11 September 2023
End date
10 September 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Carriers (Airlines, Ferries, Trains, Roads)
Lot No
1
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
Providing transport options to facilitate travel to and throughout Britain:
VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with carrier/s to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry.
Over the next 24 months we will have various opportunities to partner with a carrier/s, targeting air/sea/rail routes from key international cities, to key British gateways, delivering high impact, innovative and best in class campaigns to our Experience Seeker audience.
Subject to applicable Government spend control approval, the estimated value of this Lot is up to £6M over the next 24 months.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £6,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
11 September 2023
End date
10 September 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Inbound Operators and/or Destination Management Companies (DMCs)
Lot No
6
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
To assist with the planning and operational execution of familiarisation trips for key overseas travel trade personnel that holds positions of influence within organisations that see the UK, in the key inbound markets:
VisitBritain’s mission is to make tourism one of the most successful and productive sectors for the UK economy. One of the main facilitators for this is to actively encourage overseas visitors to holiday in Great Britain. Our role is to drive ongoing tourism recovery and growth, by continuing to build back visitor spend as quickly as possible and supporting the industry.
Over the next 24 months VisitBritain will host educational visits to Great Britain for senior personnel and key decision makers from the most prominent and/or upcoming outbound operators, based in VisitBritain markets. These visits will serve to ensure: Great Britain continues to be featured in operator programs, new regions are discovered and experienced leading to new and further product development, opportunities for regional suppliers to meet and build 121 relationships with overseas providers.
Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £800,000 over the next 24 months.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £800,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
11 September 2023
End date
10 September 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
Additional CPV Code: 63500000 - Travel agency, tour operator and tourist assistance services
two.2) Description
two.2.1) Title
Intermediaries (Online Travel Agencies, Metasearch, Tour Operators & Wholesalers
Lot No
2
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
These suppliers allow the end user to be able to search / book tickets, packaged holidays & tours for Britain. This can be direct to consumer (B2C) or via business channels (B2B):
VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with intermediaries to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry.
Over the next 24 months we will have various opportunities to partner with various intermediaries in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience.
Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £6M over the next 24 months.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £6,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
11 September 2023
End date
10 September 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Product (attractions, experiences, airports)
Lot No
3
two.2.2) Additional CPV code(s)
- 75125000 - Administrative services related to tourism affairs
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
Facilities or services; natural, cultural or manmade attractions, facilities, activities or services that support British holidays:
VisitBritain’s focus across the next two years is to make Britain the destination of choice for Experience seekers in the biggest opportunity markets. We want to work with attractions, experiences and airports to increase that consideration to visit Britain in the next 12-24 months and shift consumer perceptions towards seeing Britain as a welcoming, dynamic, diverse, sustainable and inclusive destination, prioritising regional and seasonal dispersal. We want to continue building back visitor spend as quickly as possible, and support the recovery of the UK tourism industry.
Over the next 24 months we will have various opportunities to partner with attractions, experiences and airports in key international markets to deliver high impact, innovative and best in class campaigns to our Experience Seeker audience.
Subject to applicable Government spend control approval, VB estimate the value of this Lot to be up to £2M over the next 24 months.
two.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
two.2.6) Estimated value
Value excluding VAT: £2,000,000
two.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start date
11 September 2023
End date
10 September 2025
This contract is subject to renewal
No
two.2.10) Information about variants
Variants will be accepted: No
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section three. Legal, economic, financial and technical information
three.1) Conditions for participation
three.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions
Suppliers will be assessed on their response to the selection criteria as stated in the online SQ in their request to participate for appointment on the BTA1993 DPS - Commercial Partnerships & Related Services. The online SQ and procurement documentation can be accessed free of charge via the following URL address:
https://visitbritain.force.com/s/Welcome
Please read the Invitation to Participate (ITP) documentation first for a full overview of the procurement process and read the instructions carefully. If you have recently registered on the Atamis eProcurement portal for another VisitBritain requirement, you can use the same account. If not, you will first need to register your organisation on the portal.
To register, you will need to:
1. Go to the URL: https://visitbritain.force.com/s/Welcome
2. Select ‘Click here to register!'
3. Read and agree to the portal user agreement
4. Complete the registration form, providing information including:
— The full legal name of your organisation,
— Your company registration number,
— Your DUNS number-a unique nine-digit number provided to organisations free of charge by Dun & Bradstreet.
— Whether your organisation is a Small –Medium Sized Enterprise (SME)
— User and contact details.
The procurement will be managed electronically via VB. The value provided in Section II.1.5) is only an estimate. We cannot guarantee to suppliers any business through this DPS Agreement. This procurement offering does not guarantee any minimum spend and there will be no form of exclusivity or volume guarantee under this DPS. As part of this contract notice, upon registration for this opportunity, the following documents can be accessed using the link provided above:
1) Invitation to Participate (ITP)
2) Online SQ including Selection Criteria
3) DPS Agreement
4) Collaboration Agreement (Lots 1 - 5 only)
5) Standard Terms & Conditions for Services (Lot 6 only)
6) Call Off Agreement Template
By submitting an online SQ Submission, Suppliers accept and agree to be bound by the terms of the ITP and the terms of the DPS Agreement (including their appendices and schedules) without further negotiation or amendment. VB cannot accept any qualifications to the ITP or SQ Submission. Any qualifications recorded in the submitted documentation may result in an SQ Submission being disqualified.
three.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
three.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-009990
four.2.2) Time limit for receipt of tenders or requests to participate
Date
29 August 2025
Local time
12:00pm
four.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates
11 September 2023
four.2.4) Languages in which tenders or requests to participate may be submitted
English
four.2.6) Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until: 10 September 2025
Section six. Complementary information
six.1) Information about recurrence
This is a recurrent procurement: No
six.3) Additional information
The value provided in Section II.1.5) is only an estimate. VB cannot guarantee any exclusivity to any supplier or any business through this DPS Agreement. VB expressly reserves the right:
(i) not to award any DPS Agreement as a result of the procurement process commenced by publication of this notice; and
(ii) to make whatever changes it may see fit to the content and structure of the further competition; and in no circumstances will VB be liable for any costs incurred by the suppliers.
Further details are provided in the online SQ and procurement documentation.
six.4) Procedures for review
six.4.1) Review body
VisitBritain/VisitEngland
3 Grosvenor Gardens
London
SW1W 0BD
Country
United Kingdom
Internet address
six.4.2) Body responsible for mediation procedures
Royal Court of Justice, The Strand
The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL
London
WC2A 2LL
generaloffice@administrativecourtoffice.justice.gov.uk
Country
United Kingdom
Internet address
six.4.4) Service from which information about the review procedure may be obtained
VisitBritain/VisitEngland
3 Grosvenor Gardens
London
SW1W 0BD
Country
United Kingdom