{
    "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-06e13d?limit=100&updatedTo=2026-10-04T20:04:35",
    "version": "1.1",
    "extensions": [
        "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
        "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
        "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
    ],
    "publishedDate": "2026-09-22T11:03:03+01:00",
    "publisher": {
        "name": "Cabinet Office",
        "scheme": "GB-GOR",
        "uid": "D2",
        "uri": "https://www.gov.uk/government/organisations/cabinet-office"
    },
    "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
    "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting",
    "releases": [
        {
            "id": "089497-2026",
            "tag": [
                "tender"
            ],
            "date": "2026-09-22T11:03:03+01:00",
            "initiationType": "tender",
            "ocid": "ocds-h6vhtk-06e13d",
            "parties": [
                {
                    "name": "SOUTH WESTERN RAILWAY LIMITED",
                    "id": "GB-COH-03266760",
                    "identifier": {
                        "scheme": "GB-COH",
                        "id": "03266760"
                    },
                    "additionalIdentifiers": [
                        {
                            "scheme": "GB-PPON",
                            "id": "PQHL-7495-VCQT"
                        }
                    ],
                    "address": {
                        "streetAddress": "South Bank Central 4th Floor, 30 Stamford Street,",
                        "locality": "London",
                        "postalCode": "SE1 9LQ",
                        "country": "GB",
                        "countryName": "United Kingdom",
                        "region": "UKI44"
                    },
                    "contactPoint": {
                        "name": "Ekaterina Vedeneva",
                        "email": "ProcurementandContracts@swrailway.com"
                    },
                    "roles": [
                        "buyer"
                    ],
                    "details": {
                        "classifications": [
                            {
                                "scheme": "UK_CA_TYPE",
                                "id": "publicUndertaking",
                                "description": "Public undertaking"
                            }
                        ]
                    }
                }
            ],
            "buyer": {
                "id": "GB-COH-03266760",
                "name": "SOUTH WESTERN RAILWAY LIMITED"
            },
            "tender": {
                "id": "FX4534 - CRM partner agency tender",
                "legalBasis": {
                    "id": "2023/54",
                    "scheme": "UKPGA",
                    "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                },
                "title": "CRM partner agency tender",
                "description": "SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.",
                "status": "active",
                "items": [
                    {
                        "id": "1",
                        "additionalClassifications": [
                            {
                                "scheme": "CPV",
                                "id": "79342000",
                                "description": "Marketing services"
                            }
                        ],
                        "deliveryAddresses": [
                            {
                                "region": "UKC",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKD",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKE",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKF",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKG",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKH",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKI",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKJ",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKK",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            }
                        ],
                        "relatedLot": "1"
                    }
                ],
                "value": {
                    "amountGross": 1654387.20,
                    "amount": 1378656,
                    "currency": "GBP"
                },
                "procurementMethod": "open",
                "procurementMethodDetails": "Competitive flexible procedure",
                "procedure": {
                    "isAccelerated": true,
                    "acceleratedRationale": "Qualifying planned procurement notice",
                    "features": "The procurement will be conducted through SWRL's e-Tendering portal, Medius/Wax Digital (Reference: FX4534). The process will comprise an Expression of Interest (EoI) stage, followed by a Pre-Selection Questionnaire (PSQ) as part of the Selection Stage, an Invitation to Negotiate (ITN) during the Tender Stage, and supplier presentations.\nAn EoI will be issued alongside this tender notice and will remain open until 30 September 2026. Interested suppliers are required to register their interest and return a signed Non-Disclosure Agreement (NDA) by the stated deadline.\nOnly suppliers that have submitted a signed NDA will be invited to participate in the PSQ stage and progress further in the procurement process.\nThe PSQ stage is scheduled to open on 5 October 2026 at 10:00 BST. Further details and access instructions will be provided to eligible suppliers via the Medius/Wax Digital portal."
                },
                "mainProcurementCategory": "services",
                "aboveThreshold": true,
                "submissionMethodDetails": "To register your interest and submit your signed NDA, please access SWRL's Medius/Wax Digital portal using the link below. The NDA can be downloaded from the NDA tab within the portal. Suppliers must complete and return the signed NDA in accordance with the instructions provided to be eligible to participate in this procurement process.\n https://swrl.medius-s2c.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4662&Culture=en-GB",
                "submissionTerms": {
                    "electronicSubmissionPolicy": "allowed",
                    "languages": [
                        "en"
                    ]
                },
                "tenderPeriod": {
                    "endDate": "2026-12-15T23:59:59Z"
                },
                "enquiryPeriod": {
                    "endDate": "2026-09-25T23:59:59+01:00"
                },
                "awardPeriod": {
                    "endDate": "2027-03-17T23:59:59Z"
                },
                "lots": [
                    {
                        "id": "1",
                        "status": "active",
                        "value": {
                            "amountGross": 1654387.20,
                            "amount": 1378656,
                            "currency": "GBP"
                        },
                        "awardCriteria": {
                            "criteria": [
                                {
                                    "type": "quality",
                                    "name": "Quality",
                                    "description": "Various subcategories with the total of 60%",
                                    "numbers": [
                                        {
                                            "number": 60,
                                            "weight": "percentageExact"
                                        }
                                    ]
                                },
                                {
                                    "type": "cost",
                                    "name": "Commercial",
                                    "numbers": [
                                        {
                                            "number": 30,
                                            "weight": "percentageExact"
                                        }
                                    ]
                                },
                                {
                                    "type": "quality",
                                    "name": "Social Value",
                                    "numbers": [
                                        {
                                            "number": 10,
                                            "weight": "percentageExact"
                                        }
                                    ]
                                }
                            ]
                        },
                        "suitability": {
                            "sme": true,
                            "vcse": true
                        },
                        "contractPeriod": {
                            "startDate": "2027-04-01T00:00:00+01:00",
                            "endDate": "2029-03-31T23:59:59+01:00",
                            "maxExtentDate": "2031-03-31T23:59:59+01:00"
                        },
                        "hasRenewal": true,
                        "renewal": {
                            "description": "1+1 allowable extension"
                        },
                        "hasOptions": true,
                        "options": {
                            "description": "SWRL may require additional services during the contract term to support evolving business needs, including alignment with Great British Railways (GBR) initiatives, changes in rail industry strategy, regulatory requirements, technological advancements, market innovation, and enhancements to CRM, customer engagement and data analytics capabilities."
                        }
                    }
                ],
                "documents": [
                    {
                        "id": "conflictOfInterest",
                        "documentType": "conflictOfInterest",
                        "description": "Not published"
                    },
                    {
                        "id": "089497-2026",
                        "documentType": "tenderNotice",
                        "noticeType": "UK4",
                        "description": "Tender notice on Find a Tender",
                        "url": "https://www.find-tender.service.gov.uk/Notice/089497-2026",
                        "datePublished": "2026-09-22T11:03:03+01:00",
                        "format": "text/html"
                    }
                ]
            },
            "language": "en"
        },
        {
            "ocid": "ocds-h6vhtk-06e13d",
            "id": "076190-2026",
            "tag": [
                "planning"
            ],
            "date": "2026-08-11T12:26:53+01:00",
            "initiationType": "tender",
            "planning": {
                "documents": [
                    {
                        "id": "076190-2026",
                        "documentType": "plannedProcurementNotice",
                        "noticeType": "UK3",
                        "description": "Planned procurement notice on Find a Tender",
                        "url": "https://www.find-tender.service.gov.uk/Notice/076190-2026",
                        "datePublished": "2026-08-11T12:26:53+01:00",
                        "format": "text/html"
                    }
                ]
            },
            "parties": [
                {
                    "name": "SOUTH WESTERN RAILWAY LIMITED",
                    "id": "GB-COH-03266760",
                    "identifier": {
                        "scheme": "GB-COH",
                        "id": "03266760"
                    },
                    "additionalIdentifiers": [
                        {
                            "scheme": "GB-PPON",
                            "id": "PQHL-7495-VCQT"
                        }
                    ],
                    "address": {
                        "streetAddress": "South Bank Central 4th Floor, 30 Stamford Street,",
                        "locality": "London",
                        "postalCode": "SE1 9LQ",
                        "country": "GB",
                        "countryName": "United Kingdom",
                        "region": "UKI44"
                    },
                    "contactPoint": {
                        "email": "ProcurementandContracts@swrailway.com"
                    },
                    "roles": [
                        "buyer"
                    ],
                    "details": {
                        "classifications": [
                            {
                                "scheme": "UK_CA_TYPE",
                                "id": "publicUndertaking",
                                "description": "Public undertaking"
                            }
                        ]
                    }
                }
            ],
            "buyer": {
                "id": "GB-COH-03266760",
                "name": "SOUTH WESTERN RAILWAY LIMITED"
            },
            "tender": {
                "id": "ocds-h6vhtk-06e13d",
                "legalBasis": {
                    "id": "2023/54",
                    "scheme": "UKPGA",
                    "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                },
                "title": "CRM partner agency tender",
                "description": "SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.",
                "status": "planned",
                "items": [
                    {
                        "id": "1",
                        "additionalClassifications": [
                            {
                                "scheme": "CPV",
                                "id": "79342000",
                                "description": "Marketing services"
                            }
                        ],
                        "deliveryAddresses": [
                            {
                                "region": "UKC",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKD",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKE",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKF",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKG",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKH",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKI",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKJ",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            },
                            {
                                "region": "UKK",
                                "country": "GB",
                                "countryName": "United Kingdom"
                            }
                        ],
                        "relatedLot": "1"
                    }
                ],
                "procurementMethod": "open",
                "procurementMethodDetails": "Competitive flexible procedure",
                "mainProcurementCategory": "services",
                "aboveThreshold": true,
                "submissionTerms": {
                    "languages": [
                        "en"
                    ]
                },
                "tenderPeriod": {
                    "endDate": "2026-12-04T23:59:59Z"
                },
                "awardPeriod": {
                    "endDate": "2027-02-19T23:59:59Z"
                },
                "lots": [
                    {
                        "id": "1",
                        "status": "planned",
                        "contractPeriod": {
                            "startDate": "2027-04-01T00:00:00+01:00",
                            "endDate": "2029-03-31T23:59:59+01:00",
                            "maxExtentDate": "2031-03-31T23:59:59+01:00"
                        },
                        "hasRenewal": true,
                        "renewal": {
                            "description": "Optional 1+1 extension"
                        }
                    }
                ],
                "communication": {
                    "futureNoticeDate": "2026-09-21T23:59:59+01:00"
                }
            },
            "language": "en"
        }
    ]
}