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                            "value": "HMRC is undertaking preliminary market engagement to better understand the current market capability, service models, technologies, commercial approaches and future innovation available for the provision of a multi channel customer communications platform.\nThe engagement is intended to inform HMRC's future commercial strategy and potential procurement approach. It does not constitute a call for competition, procurement exercise, pre-qualification process or commitment to procure any goods or services. Participation in this engagement will not provide any advantage or disadvantage in any future procurement process. \nBackground\nHMRC currently uses email and mobile messaging channels, including SMS, RCS Basic and RCS, to communicate with customers through a Communications Platform as a Service solution.\nThe service supports over 550 million inbound and outbound communications annually, covering both transactional and campaign-based communications. The service includes customer preference management, profile management and contact history capabilities, together with integrations across HMRC's broader technology estate. \nHMRC wishes to engage with suppliers to understand current market capabilities and emerging developments that could support future requirements in customer communications, engagement, automation and channel management. \nObjectives of Market Engagement\nHMRC intends to use this market engagement to:\n•\tValidate whether Communications Platform as a Service (CPaaS) remains the most appropriate market model.\n•\tUnderstand available delivery models and platform architectures.\n•\tAssess supplier capability, experience and market maturity.\n•\tUnderstand future technology roadmaps and innovation opportunities.\n•\tExplore approaches to AI, automation and communications optimisation.\n•\tUnderstand integration options and interoperability with enterprise systems.\n•\tExplore customer preference management and customer profile capabilities.\n•\tUnderstand security, accessibility and compliance approaches.\n•\tUnderstand pricing and commercial models.\n•\tBetter understand transition, onboarding and exit approaches for services of HMRC's scale. \nIndicative Scope\nHMRC is interested in receiving information regarding services and capabilities including:\n1.\tCommunications Channels\n•\tEmail\n•\tSMS\n•\tRCS Basic\n•\tRich Communication Services (RCS)\n•\tEmerging and future customer communication channels\n•\tMulti-channel communication orchestration and journey management\n2.\tCustomer Communications Platform\n•\tCampaign management\n•\tTemplate and content management\n•\tCommunications deployment and scheduling\n•\tTraffic management and throughput controls\n•\tReporting and analytics\n•\tCustomer profile management\n•\tPreference management\n•\tCustomer-facing preference portals\n3.\tPlatform Integration\n•\tAPIs\n•\tEvent-driven integrations\n•\tWebhooks\n•\tBatch and file transfer interfaces\n•\tEnterprise integration patterns\n4.\tSecurity and Compliance\n•\tData residency and sovereignty\n•\tIdentity and access management\n•\tFraud prevention\n•\tAuditability and assurance\n•\tAccessibility compliance\n•\tData retention and deletion controls\n5.\tService Delivery\n•\tService management\n•\tPerformance management\n•\tTesting environments\n•\tService transition\n•\tExit management\n•\tTraining and adoption support\n6.\tCommercial Models\n•\tLicensing models\n•\tService charging mechanisms\n•\tTransactional charging models\n•\tPricing review mechanisms and value for money approaches\nAll requirements remain subject to change following market engagement findings. \nMarket Engagement Questions\nHMRC may invite suppliers to provide information covering topics including:\n1.\tService and Market Capability\n•\tMarket positioning, scale and experience.\n•\tComparable public and private sector customers.\n•\tNative and third-party channel support.\n•\tUnified platform capabilities.\n•\tFuture channel roadmap.\n2.\tInnovation and AI\n•\tInnovation approaches.\n•\tContinuous improvement models.\n•\tAI capabilities.\n•\tAI governance and assurance controls.\n3.\tCustomer Communications Management\n•\tTemplate management.\n•\tPersonalisation.\n•\tJourney orchestration.\n•\tRich content support.\n•\tEngagement tracking and analytics.\n4.\tDeployment and Throughput\n•\tTraffic prioritisation.\n•\tThroughput management.\n•\tBurst capacity handling.\n•\tCommunication scheduling and suppression controls.\n5.\tData and Reporting\n•\tCustomer profile management.\n•\tContact history management.\n•\tReporting and analytics capabilities.\n•\tData lifecycle management.\n6.\tPreference Management\n•\tSubscription management.\n•\tCustomer preference portal capabilities.\n•\tAuthentication and customer identity controls.\n7.\tSecurity and Accessibility\n•\tSecurity certifications.\n•\tData protection controls.\n•\tFraud detection and prevention.\n•\tAccessibility 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