{ "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-06c43a", "publisher": { "name": "Cabinet Office", "scheme": "GB-GOR", "uid": "D2", "uri": "https://www.gov.uk/government/organisations/cabinet-office" }, "publishedDate": "2026-07-06T12:11:50+01:00", "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/", "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting", "version": "1.1", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ], "packages": [ "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-06c43a" ], "records": [ { "ocid": "ocds-h6vhtk-06c43a", "releases": [ { "ocid": "ocds-h6vhtk-06c43a", "id": "063163-2026", "tag": [ "planning" ], "date": "2026-07-06T12:11:50+01:00", "initiationType": "tender", "parties": [ { "name": "MONEY AND PENSIONS SERVICE", "id": "GB-COH-07172704", "identifier": { "scheme": "GB-COH", "id": "07172704" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PYCD-3829-CVCG" } ], "address": { "streetAddress": "Money and Pensions Service Borough Hall", "locality": "Bedford", "postalCode": "MK42 9AB", "country": "GB", "countryName": "United Kingdom", "region": "UKH24" }, "contactPoint": { "email": "commercial@maps.org.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthorityCentralGovernment", "description": "Public authority - central government" } ] } } ], "buyer": { "id": "GB-COH-07172704", "name": "MONEY AND PENSIONS SERVICE" }, "planning": { "milestones": [ { "id": "engagement", "type": "engagement", "description": "PURPOSE OF THIS REQUEST FOR INFORMATION (RFI)\nMaPS is engaging with the market to:\n•\tShare information\n•\tInvite feedback on the draft requirements\n•\tInvite lessons learned from similar opportunities, including risks\n•\tInvite suggested price approaches from similar opportunities\nHOW TO RESPOND TO THIS RFI\nThe deadline for responses to this RFI is close of business on Monday 20th July, 2026.\nResponses to the RFI Questions must be returned via email to commercial@maps.org.uk by the date above.\nClarification questions can be submitted at any time prior to the deadline via email to commercial@maps.org.uk \nRFI QUESTIONS\nMaPS would be keen to receive feedback from suppliers in relation to as many of the following questions that you are able to provide a response on:\n1.\tCan you provide a video content solution that meets the requirements of the MoneyHelper Pensions Dashboard and would you would be interested in competing for any future procurement relating to this requirement? \nYou can provide attachments or weblinks for supporting information.\nIf yes, please provide a response covering the following areas:\na)\tOrganisation overview - a brief summary of your organisation, including the nature of your services and relevant capability.\nb)\tSolution overview - a summary of the video content solution you would propose or recommend for this type of requirement, including how it could support the MoneyHelper Pensions Dashboard.\nc)\tRelevant experience - examples of similar work you have delivered, particularly in relation to digital content, video learning, explainers, user engagement, behavioural insight or public-facing services.\nd)\tAccessibility experience - your experience of designing and delivering accessible digital/video content, including captions, transcripts, plain English, WCAG 2.1 AA and support for users with different accessibility needs.\ne)\tFinancial services / consumer education experience - any relevant experience in pensions, financial guidance, consumer education, regulated or public-sector environments, or content designed to improve consumer understanding.\nf)\tKey dependencies and assumptions - any key inputs, dependencies, assumptions, third-party tools, hosting requirements, licensing considerations or MaPS decisions that would affect your proposed approach.\ng)\tYou may provide attachments or web links for supporting information where helpful.\nCLARITY OF REQUIREMENT:\n2.\ta)\tDoes the information provided in the RFI give you a clear understanding of the requirement? \nb)\tIf not, what is unclear?\nc)\tWhat additional information would you need to provide a firm proposal in any future procurement?\n3.\ta)\tDo you have the ability to run a proof of concept trial as described in the RFI? \nIf yes, please summarise your proposed approach, including:\nb)\tthe methodology\nc)\tkey roles\nd)\tindicative timeline\ne)\tconsumer testing approach (including recommended sample size)\nf)\tassumptions\ng)\tdependencies \nh)\tany inputs you would require from MaPS\ni)\thow would you test whether video improves understanding compared with written/dashboard content alone\nj)\twhat accessibility features would be included as standard, and what would be optional or additional cost, and\nk)\twhat MaPS would own at the end of the PoC.\n4.\tAre there any changes you would make to improve the proposed requirements for the overall solution or proof of concept?\n5.\tCan you identify any challenges to delivering the proposed requirements, and if so, are there any mitigations you would suggest?\nIn particular MaPS would be interested to understand any risks including but not limited to: \na)\tdata retention\nb)\tinformation security\nc)\tbusiness continuity for system failure\nd)\tIntellectual Property Rights and \ne)\tLicensing\nf)\tDelivering the PoC within the indicative budget and timescale.\n6.\tAre there any lessons learned you could share from previous experience of similar work? Please include any relevant lessons from: \na) delivering video explainers\nb) behavioural or consumer testing\nc) financial education\nd) content for users with low financial literacy\ne) vulnerable customer groups\nf) accessibility needs, or \ng) public-sector digital services.\n7.\tMaPS has not yet determined the chosen route to market. \na)\tIf you are a supplier on any existing government frameworks where the requirements are within scope, please provide further information on this procurement route.\nb)\tAre there any procurement routes you believe are particularly suitable for this requirement?\n8.\tIf you are an SME, is there anything in the requirement that would pose a barrier to you submitting a bid for this opportunity, including: \na) timescales\nb) insurance, \nc) contract terms\nd) data/security requirements\ne) accessibility standards, or \nf) evidence requirements?\n9.\tMHPD is a UK government-funded solution. As such, advertising or any other commercial activity will not be hosted on the site and is out of scope for this solution. Please confirm of any dependencies your solution has or may have on third-party platforms, embedded players, analytics cookies, branding, or monetisation models?\n10.\tThe PoC is expected to use synthetic or fictitious data only, and real customer data is out of scope. On that basis, please explain what data processing, hosting, storage, retention, analytics, tracking, reporting, third-party tools and sub-processors would apply to your proposed approach, even where only synthetic or fictitious data is used. \nPlease also identify where any data would be hosted, how long it would be retained, what access controls would apply, and whether any cookies, analytics tags or external platforms would be used.\n11.\tPlease confirm if your solution generates any additional or new interpretation of material or if it purely enhances visual material. \n12.\tWhat intellectual property/licensing model would apply to scripts, videos, source files, prototypes and testing outputs?\nPRICING:\na)\tPricing relating to the Requirement (post Proof of Concept)\n1.\tWhat would your pricing model be for this solution? Please provide an indicative cost per annum.\n2.\tIf you charge by licence, what would the per annum cost be per licence and how many licences do you envisage would be required? \nPlease include details of what the licence covers (e.g. users, views, videos, domains, hosting, analytics, editing rights, accessibility assets, source files and duration).\nb)\tPricing relating to the Proof of Concept\n3.\tDoes the estimated budget range for the PoC pilot seem reasonable? \nPlease explain what could reasonably be delivered within £15k-£25k inc. VAT and any trade-offs MaPS should consider.\nOTHER INFORMATION:\n1.\tPlease use this section to provide any additional information which you feel might be of value to the market engagement process.\n2.\tPlease identify any assumptions you have made in responding.\nCLARIFICATIONS:\nAt its discretion, MaPS may seek further clarification from respondents in relation to the information contained within individual RFI responses. Clarification discussions, if held, will not constitute evaluation, negotiation, shortlisting or supplier selection.\nTERMS OF THIS RFI\nPlease note that MaPS procurement strategy for this opportunity, including any identified frameworks, is not yet fixed and any aspect of this RFI, or any responses to, does not obligate MaPS to proceed with a formal procurement and MaPS makes no representations, implied or express, that it will proceed to formal procurement of a MoneyHelper Pensions Dashboards Video Proof of Concept. \nAll information supplied in response to this RFI will not be subjected to formal evaluation or scoring. \nTo maximise the benefits from the market engagement and best inform the potential procurement, suppliers are encouraged to participate and be as open and detailed in their responses as possible. This RFI is not a call for competition, request for quotation, tender, shortlisting process or supplier selection process. MaPS will not appoint a supplier to deliver the PoC based on responses to this RFI. MaPS will use responses only to understand the market, refine scope, test affordability, identify risks, consider procurement routes and shape any future process(es).\nThis is not a shortlisting process and will not prejudice any future procurement exercise. Any material information arising from this RFI that is relevant to a future procurement may be reflected in the future procurement documents so that all potential bidders have access to the same information. Any future procurement may differ from the indicative scope in the RFI, based on market feedback, budget, governance and MaPS priorities.\nMaPS will not reimburse costs incurred in responding to this RFI.\nSuppliers should clearly identify any information contained within their RFI response that they consider to be commercially sensitive, confidential or otherwise unsuitable for wider disclosure, and should provide brief reasons for that view. MaPS will take any such markings into account when handling responses; however, suppliers should note that MaPS may be required to disclose information in accordance with applicable legal, statutory, transparency, audit, governance or reporting obligations, including under the Freedom of Information Act 2000 and the Environmental Information Regulations 2004. Any disclosure will be considered in accordance with the relevant legislation and any applicable exemptions.", "dueDate": "2026-07-20T23:59:59+01:00", "status": "scheduled" } ], "documents": [ { "id": "063163-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/063163-2026", "datePublished": "2026-07-06T12:11:50+01:00", "format": "text/html" } ] }, "tender": { "id": "C1619", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "MoneyHelper Pensions Dashboards (MHPD) - Website Video Content", "description": "SUMMARY\nThe Money and Pensions Service (MaPS) wishes to engage with the market to understand the range of website video content solutions available. This market engagement may then lead to a Proof of Concept (PoC) trial and testing opportunity.\nOVERVIEW OF THIS RFI\nThe requirement for this Request for Information (RFI) is provision of information regarding website video content solutions that are appropriate for the requirements of the Money Helper Pension Dashboard (MHPD), developed by the Money and Pensions Service (MaPS).\nSecondly, to ascertain whether suppliers are interested/able to deliver Proof of Concept (PoC) testing on whether video based explanations improve consumer understanding of pension information displayed on MHPD.\nWhen considering ability to deliver requirements, please assume consumer testing is to be completed in Q4 2026/Q1 2027.\nIndicative PoC value - £15K to £25K approx. (inc VAT)\nNOTE: This value is for the Proof of Concept only. It is not the anticipated value of any subsequent solution.\nPoC start date - October 2026\nPoC end date - June 2027\nThis is an indicative timescale, dependent on the methodology of the supplier carrying out the PoC. MaPS anticipates substantial activity during the initial requirement building stage and the final reporting/reviewing stage. The rest of the PoC duration, frequency of activity will be dictated by the supplier with MaPS providing subject matter expertise oversight.\nBased on the information obtained from the RFI exercise, MaPS will decide to progress to a separate procurement of quotation process the PoC. \nBACKGROUND\nThe Pensions Dashboards will be a new UK-wide digital service that will allow individuals to securely access information about all their pensions in one place - online, via computer, tablet, or mobile device, at a time of their choosing. The first publicly available pensions dashboard will be the MoneyHelper Pensions Dashboard (MHPD), hosted on MaPS's MoneyHelper website - the consumer-facing money and pensions guidance service.\nHowever, many consumers find pensions complex and disengaging. Our Money View 2026 research has found around 21 million UK adults do not understand pensions well enough to make informed decisions.\nConsumer feedback shows a clear preference for video content to supplement written explanations. Therefore, MaPS wishes to understand the range of appropriate solutions that are available to fulfil the requirement as detailed below.\nHowever, in providing more information to consumers, there is a risk that data alone increases confusion rather than understanding. MoneyHelper has a statutory role to support consumer understanding and guidance. In order to address this, MaPS is also considering a potential PoC trial with the aim to explore whether simple, accessible video content, used alongside dashboard information, can improve understanding, confidence, and engagement.\nTHE REQUIREMENT\nA website video content solution for MHPD to:\n• Provide a series of short, modular videos (indicative length 30-120 seconds) which explains different sections of dashboard results - including summary page, income, values and timeline.\n• Be able to support Welsh translation \n• Be contextually placed so they support the dashboard journey\n• Allow users to choose whether to watch video content\n• Allow transcript feature to be enabled/disabled \n• Provide factual explanations only. \n• Allow users to pause/restart content, control volume, captions and playback speed \n• Signpost to MHPD onward journeys and further help and support \n• Provide content appropriate to a range of users, including low confidence, low pensions knowledge, digitally less confident users, and users with accessibility issues\n• Be compatible with a range of devices, including mobile, tablet, and desktop devices.\nAll outputs of the solution must:\n• Meet WCAG 2.1 AA standards (including captions and transcripts)\n• Align with FCA Consumer Duty, particularly supporting consumer understanding\n• Allow for future updates should pension terminology, regulation, or dashboard content changes\n• Not store user data\n• Not materially affect performance of the dashboard.\n• Not contain regulated financial advice.\nFor the purposes of this RFI and any potential PoC, references to FCA Consumer Duty are intended to reflect MaPS' objective of supporting consumer understanding, enabling clear and accessible communications, and avoiding foreseeable harm through the design, presentation and testing of content. \nThe PoC is not intended to provide regulated financial advice, personalised recommendations or guidance on individual pension decisions. Suppliers would not be expected to deliver regulated financial advice as part of the PoC, and any content should remain factual, impartial, plain-English and clearly distinguished from advice.\nDuring the PoC, it is expected that all videos and other material will be hosted from the supplier infrastructure.\nBe aware that MHPD is a UK government-funded solution. As such, advertising or any other commercial activity will not be hosted on the site and is out of scope for this solution.\nINDICATIVE PROOF OF CONCEPT TRIAL\nOnce MaPS has understood the range of available solutions, it may then conduct a procurement process to award and undertake a Proof of Concept trial of a video content solution for MHPD.\nThis trial would aim to:\n•\tCompare the effectiveness of video content vs website content alone\n•\tGenerate evidence to inform decisions on future pilots or scaling\n•\tAssess feasibility, accessibility, and regulatory alignment\n•\tTest whether video explanations improve consumer understanding of dashboard content\nA supplier appointed through any subsequent procurement or quotation process would will be expected to:\n•\tWork with MaPS requirements and build a simulated MoneyHelper pensions dashboard experience\no\tUsing synthetic/fictitious data provided by MaPS \n•\tCreate short, plain English video content that explains:\no\tA range of different Pension types (e.g. Defined Benefit / Defined Contribution / Cash Balance / Collective Defined Contribution) and State Pension.\no\tValues and estimates shown\no\tInformation contained in Timeline view\nCommon terminology and areas of uncertainty:\n•\tPresent video content contextually alongside dashboard information\n•\tProvide consumer testing, including comparison with website content only. The metrics used to evaluate success will be agreed with MaPS\nPOC REQUIREMENTS:\nCONSUMER TESTING\n•\tTesting must compare:\no\tDashboard against Dashboard with Video integration \no\tInclude a range of users with different pensions knowledge, digital confidence, accessibility needs, and demographic characteristics\n•\tEvidence must demonstrate whether:\no\tUnderstanding improves\no\tConfidence and engagement increases\n•\tWhile the exact form of insights will be determined by the supplier undertaking the PoC, MaPS expectations is that it will include surveys with some agile testing, with a sample size of no less than 25.\n•\tAll content must be reviewed and approved by MaPS subject matter experts before testing.\nACCESSIBILITY AND REGULATION\nAll outputs must follow MoneyHelper tone and plain English standards, which will be provided.\nDeliverables:\nIndicative outputs include:\n•\tClickable prototype which will look and feel identical to any full solution\n•\tVideo content assets (English language only for the PoC, though Welsh translation is required for the full solution)\n•\tConsumer testing approach and findings, including accessibility evidence, assumptions, and dependencies\n•\tSummary of technical, accessibility, and delivery considerations, including risks and mitigations \n•\tRecommendations for next steps\nINDICATIVE SUCCESS MEASURES\nIndicative success measures for the PoC may include whether users demonstrate improved comprehension of the dashboard information, increased confidence in understanding pension information, and an improved ability to explain key terms or identify appropriate next steps. MaPS may also consider perceived trust in the content, accessibility feedback, time taken to complete relevant tasks, user preference between video-supported and non-video journeys, and any evidence that video content improves engagement without increasing confusion or creating a risk of users interpreting factual guidance as regulated financial advice, and how a solution may cope with more complex pensions data.\nOUT OF SCOPE\n•\tLive Pension scheme integration\n•\tReal customer data\n•\tRegulated financial advice\n•\tPublic or production release", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "72212220", "description": "Internet and intranet software development services" }, { "scheme": "CPV", "id": "72212221", "description": "Internet browsing software development services" }, { "scheme": "CPV", "id": "72212222", "description": "Web server software development services" }, { "scheme": "CPV", "id": "72212224", "description": "Web page editing software development services" }, { "scheme": "CPV", "id": "72212782", "description": "Storage management software development services" }, { "scheme": "CPV", "id": "72227000", "description": "Software integration consultancy services" }, { "scheme": "CPV", "id": "92111260", "description": "Information video-tape production" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 25000, "amount": 20833, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": false, "lots": [ { "id": "1", "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-10-01T00:00:00+01:00", "endDate": "2027-06-30T23:59:59+01:00" }, "status": "planning" } ], "status": "planning" }, "language": "en", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ] } ], "compiledRelease": { "tag": [ "compiled" ], "id": "ocds-h6vhtk-06c43a-2026-07-06T12:11:50+01:00", "date": "2026-07-06T12:11:50+01:00", "ocid": "ocds-h6vhtk-06c43a", "initiationType": "tender", "parties": [ { "id": "GB-COH-07172704", "name": "MONEY AND PENSIONS SERVICE", "identifier": { "scheme": "GB-COH", "id": "07172704" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PYCD-3829-CVCG" } ], "address": { "streetAddress": "Money and Pensions Service Borough Hall", "locality": "Bedford", "postalCode": "MK42 9AB", "country": "GB", "countryName": "United Kingdom", "region": "UKH24" }, "contactPoint": { "email": "commercial@maps.org.uk" }, "roles": [ "buyer" ], "details": { "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthorityCentralGovernment", "description": "Public authority - central government" } ] } } ], "buyer": { "id": "GB-COH-07172704", "name": "MONEY AND PENSIONS SERVICE" }, "planning": { "milestones": [ { "id": "engagement", "type": "engagement", "description": "PURPOSE OF THIS REQUEST FOR INFORMATION (RFI)\nMaPS is engaging with the market to:\n•\tShare information\n•\tInvite feedback on the draft requirements\n•\tInvite lessons learned from similar opportunities, including risks\n•\tInvite suggested price approaches from similar opportunities\nHOW TO RESPOND TO THIS RFI\nThe deadline for responses to this RFI is close of business on Monday 20th July, 2026.\nResponses to the RFI Questions must be returned via email to commercial@maps.org.uk by the date above.\nClarification questions can be submitted at any time prior to the deadline via email to commercial@maps.org.uk \nRFI QUESTIONS\nMaPS would be keen to receive feedback from suppliers in relation to as many of the following questions that you are able to provide a response on:\n1.\tCan you provide a video content solution that meets the requirements of the MoneyHelper Pensions Dashboard and would you would be interested in competing for any future procurement relating to this requirement? \nYou can provide attachments or weblinks for supporting information.\nIf yes, please provide a response covering the following areas:\na)\tOrganisation overview - a brief summary of your organisation, including the nature of your services and relevant capability.\nb)\tSolution overview - a summary of the video content solution you would propose or recommend for this type of requirement, including how it could support the MoneyHelper Pensions Dashboard.\nc)\tRelevant experience - examples of similar work you have delivered, particularly in relation to digital content, video learning, explainers, user engagement, behavioural insight or public-facing services.\nd)\tAccessibility experience - your experience of designing and delivering accessible digital/video content, including captions, transcripts, plain English, WCAG 2.1 AA and support for users with different accessibility needs.\ne)\tFinancial services / consumer education experience - any relevant experience in pensions, financial guidance, consumer education, regulated or public-sector environments, or content designed to improve consumer understanding.\nf)\tKey dependencies and assumptions - any key inputs, dependencies, assumptions, third-party tools, hosting requirements, licensing considerations or MaPS decisions that would affect your proposed approach.\ng)\tYou may provide attachments or web links for supporting information where helpful.\nCLARITY OF REQUIREMENT:\n2.\ta)\tDoes the information provided in the RFI give you a clear understanding of the requirement? \nb)\tIf not, what is unclear?\nc)\tWhat additional information would you need to provide a firm proposal in any future procurement?\n3.\ta)\tDo you have the ability to run a proof of concept trial as described in the RFI? \nIf yes, please summarise your proposed approach, including:\nb)\tthe methodology\nc)\tkey roles\nd)\tindicative timeline\ne)\tconsumer testing approach (including recommended sample size)\nf)\tassumptions\ng)\tdependencies \nh)\tany inputs you would require from MaPS\ni)\thow would you test whether video improves understanding compared with written/dashboard content alone\nj)\twhat accessibility features would be included as standard, and what would be optional or additional cost, and\nk)\twhat MaPS would own at the end of the PoC.\n4.\tAre there any changes you would make to improve the proposed requirements for the overall solution or proof of concept?\n5.\tCan you identify any challenges to delivering the proposed requirements, and if so, are there any mitigations you would suggest?\nIn particular MaPS would be interested to understand any risks including but not limited to: \na)\tdata retention\nb)\tinformation security\nc)\tbusiness continuity for system failure\nd)\tIntellectual Property Rights and \ne)\tLicensing\nf)\tDelivering the PoC within the indicative budget and timescale.\n6.\tAre there any lessons learned you could share from previous experience of similar work? Please include any relevant lessons from: \na) delivering video explainers\nb) behavioural or consumer testing\nc) financial education\nd) content for users with low financial literacy\ne) vulnerable customer groups\nf) accessibility needs, or \ng) public-sector digital services.\n7.\tMaPS has not yet determined the chosen route to market. \na)\tIf you are a supplier on any existing government frameworks where the requirements are within scope, please provide further information on this procurement route.\nb)\tAre there any procurement routes you believe are particularly suitable for this requirement?\n8.\tIf you are an SME, is there anything in the requirement that would pose a barrier to you submitting a bid for this opportunity, including: \na) timescales\nb) insurance, \nc) contract terms\nd) data/security requirements\ne) accessibility standards, or \nf) evidence requirements?\n9.\tMHPD is a UK government-funded solution. As such, advertising or any other commercial activity will not be hosted on the site and is out of scope for this solution. Please confirm of any dependencies your solution has or may have on third-party platforms, embedded players, analytics cookies, branding, or monetisation models?\n10.\tThe PoC is expected to use synthetic or fictitious data only, and real customer data is out of scope. On that basis, please explain what data processing, hosting, storage, retention, analytics, tracking, reporting, third-party tools and sub-processors would apply to your proposed approach, even where only synthetic or fictitious data is used. \nPlease also identify where any data would be hosted, how long it would be retained, what access controls would apply, and whether any cookies, analytics tags or external platforms would be used.\n11.\tPlease confirm if your solution generates any additional or new interpretation of material or if it purely enhances visual material. \n12.\tWhat intellectual property/licensing model would apply to scripts, videos, source files, prototypes and testing outputs?\nPRICING:\na)\tPricing relating to the Requirement (post Proof of Concept)\n1.\tWhat would your pricing model be for this solution? Please provide an indicative cost per annum.\n2.\tIf you charge by licence, what would the per annum cost be per licence and how many licences do you envisage would be required? \nPlease include details of what the licence covers (e.g. users, views, videos, domains, hosting, analytics, editing rights, accessibility assets, source files and duration).\nb)\tPricing relating to the Proof of Concept\n3.\tDoes the estimated budget range for the PoC pilot seem reasonable? \nPlease explain what could reasonably be delivered within £15k-£25k inc. VAT and any trade-offs MaPS should consider.\nOTHER INFORMATION:\n1.\tPlease use this section to provide any additional information which you feel might be of value to the market engagement process.\n2.\tPlease identify any assumptions you have made in responding.\nCLARIFICATIONS:\nAt its discretion, MaPS may seek further clarification from respondents in relation to the information contained within individual RFI responses. Clarification discussions, if held, will not constitute evaluation, negotiation, shortlisting or supplier selection.\nTERMS OF THIS RFI\nPlease note that MaPS procurement strategy for this opportunity, including any identified frameworks, is not yet fixed and any aspect of this RFI, or any responses to, does not obligate MaPS to proceed with a formal procurement and MaPS makes no representations, implied or express, that it will proceed to formal procurement of a MoneyHelper Pensions Dashboards Video Proof of Concept. \nAll information supplied in response to this RFI will not be subjected to formal evaluation or scoring. \nTo maximise the benefits from the market engagement and best inform the potential procurement, suppliers are encouraged to participate and be as open and detailed in their responses as possible. This RFI is not a call for competition, request for quotation, tender, shortlisting process or supplier selection process. MaPS will not appoint a supplier to deliver the PoC based on responses to this RFI. MaPS will use responses only to understand the market, refine scope, test affordability, identify risks, consider procurement routes and shape any future process(es).\nThis is not a shortlisting process and will not prejudice any future procurement exercise. Any material information arising from this RFI that is relevant to a future procurement may be reflected in the future procurement documents so that all potential bidders have access to the same information. Any future procurement may differ from the indicative scope in the RFI, based on market feedback, budget, governance and MaPS priorities.\nMaPS will not reimburse costs incurred in responding to this RFI.\nSuppliers should clearly identify any information contained within their RFI response that they consider to be commercially sensitive, confidential or otherwise unsuitable for wider disclosure, and should provide brief reasons for that view. MaPS will take any such markings into account when handling responses; however, suppliers should note that MaPS may be required to disclose information in accordance with applicable legal, statutory, transparency, audit, governance or reporting obligations, including under the Freedom of Information Act 2000 and the Environmental Information Regulations 2004. Any disclosure will be considered in accordance with the relevant legislation and any applicable exemptions.", "dueDate": "2026-07-20T23:59:59+01:00", "status": "scheduled" } ], "documents": [ { "id": "063163-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/063163-2026", "datePublished": "2026-07-06T12:11:50+01:00", "format": "text/html" } ] }, "tender": { "id": "C1619", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "MoneyHelper Pensions Dashboards (MHPD) - Website Video Content", "description": "SUMMARY\nThe Money and Pensions Service (MaPS) wishes to engage with the market to understand the range of website video content solutions available. This market engagement may then lead to a Proof of Concept (PoC) trial and testing opportunity.\nOVERVIEW OF THIS RFI\nThe requirement for this Request for Information (RFI) is provision of information regarding website video content solutions that are appropriate for the requirements of the Money Helper Pension Dashboard (MHPD), developed by the Money and Pensions Service (MaPS).\nSecondly, to ascertain whether suppliers are interested/able to deliver Proof of Concept (PoC) testing on whether video based explanations improve consumer understanding of pension information displayed on MHPD.\nWhen considering ability to deliver requirements, please assume consumer testing is to be completed in Q4 2026/Q1 2027.\nIndicative PoC value - £15K to £25K approx. (inc VAT)\nNOTE: This value is for the Proof of Concept only. It is not the anticipated value of any subsequent solution.\nPoC start date - October 2026\nPoC end date - June 2027\nThis is an indicative timescale, dependent on the methodology of the supplier carrying out the PoC. MaPS anticipates substantial activity during the initial requirement building stage and the final reporting/reviewing stage. The rest of the PoC duration, frequency of activity will be dictated by the supplier with MaPS providing subject matter expertise oversight.\nBased on the information obtained from the RFI exercise, MaPS will decide to progress to a separate procurement of quotation process the PoC. \nBACKGROUND\nThe Pensions Dashboards will be a new UK-wide digital service that will allow individuals to securely access information about all their pensions in one place - online, via computer, tablet, or mobile device, at a time of their choosing. The first publicly available pensions dashboard will be the MoneyHelper Pensions Dashboard (MHPD), hosted on MaPS's MoneyHelper website - the consumer-facing money and pensions guidance service.\nHowever, many consumers find pensions complex and disengaging. Our Money View 2026 research has found around 21 million UK adults do not understand pensions well enough to make informed decisions.\nConsumer feedback shows a clear preference for video content to supplement written explanations. Therefore, MaPS wishes to understand the range of appropriate solutions that are available to fulfil the requirement as detailed below.\nHowever, in providing more information to consumers, there is a risk that data alone increases confusion rather than understanding. MoneyHelper has a statutory role to support consumer understanding and guidance. In order to address this, MaPS is also considering a potential PoC trial with the aim to explore whether simple, accessible video content, used alongside dashboard information, can improve understanding, confidence, and engagement.\nTHE REQUIREMENT\nA website video content solution for MHPD to:\n• Provide a series of short, modular videos (indicative length 30-120 seconds) which explains different sections of dashboard results - including summary page, income, values and timeline.\n• Be able to support Welsh translation \n• Be contextually placed so they support the dashboard journey\n• Allow users to choose whether to watch video content\n• Allow transcript feature to be enabled/disabled \n• Provide factual explanations only. \n• Allow users to pause/restart content, control volume, captions and playback speed \n• Signpost to MHPD onward journeys and further help and support \n• Provide content appropriate to a range of users, including low confidence, low pensions knowledge, digitally less confident users, and users with accessibility issues\n• Be compatible with a range of devices, including mobile, tablet, and desktop devices.\nAll outputs of the solution must:\n• Meet WCAG 2.1 AA standards (including captions and transcripts)\n• Align with FCA Consumer Duty, particularly supporting consumer understanding\n• Allow for future updates should pension terminology, regulation, or dashboard content changes\n• Not store user data\n• Not materially affect performance of the dashboard.\n• Not contain regulated financial advice.\nFor the purposes of this RFI and any potential PoC, references to FCA Consumer Duty are intended to reflect MaPS' objective of supporting consumer understanding, enabling clear and accessible communications, and avoiding foreseeable harm through the design, presentation and testing of content. \nThe PoC is not intended to provide regulated financial advice, personalised recommendations or guidance on individual pension decisions. Suppliers would not be expected to deliver regulated financial advice as part of the PoC, and any content should remain factual, impartial, plain-English and clearly distinguished from advice.\nDuring the PoC, it is expected that all videos and other material will be hosted from the supplier infrastructure.\nBe aware that MHPD is a UK government-funded solution. As such, advertising or any other commercial activity will not be hosted on the site and is out of scope for this solution.\nINDICATIVE PROOF OF CONCEPT TRIAL\nOnce MaPS has understood the range of available solutions, it may then conduct a procurement process to award and undertake a Proof of Concept trial of a video content solution for MHPD.\nThis trial would aim to:\n•\tCompare the effectiveness of video content vs website content alone\n•\tGenerate evidence to inform decisions on future pilots or scaling\n•\tAssess feasibility, accessibility, and regulatory alignment\n•\tTest whether video explanations improve consumer understanding of dashboard content\nA supplier appointed through any subsequent procurement or quotation process would will be expected to:\n•\tWork with MaPS requirements and build a simulated MoneyHelper pensions dashboard experience\no\tUsing synthetic/fictitious data provided by MaPS \n•\tCreate short, plain English video content that explains:\no\tA range of different Pension types (e.g. Defined Benefit / Defined Contribution / Cash Balance / Collective Defined Contribution) and State Pension.\no\tValues and estimates shown\no\tInformation contained in Timeline view\nCommon terminology and areas of uncertainty:\n•\tPresent video content contextually alongside dashboard information\n•\tProvide consumer testing, including comparison with website content only. The metrics used to evaluate success will be agreed with MaPS\nPOC REQUIREMENTS:\nCONSUMER TESTING\n•\tTesting must compare:\no\tDashboard against Dashboard with Video integration \no\tInclude a range of users with different pensions knowledge, digital confidence, accessibility needs, and demographic characteristics\n•\tEvidence must demonstrate whether:\no\tUnderstanding improves\no\tConfidence and engagement increases\n•\tWhile the exact form of insights will be determined by the supplier undertaking the PoC, MaPS expectations is that it will include surveys with some agile testing, with a sample size of no less than 25.\n•\tAll content must be reviewed and approved by MaPS subject matter experts before testing.\nACCESSIBILITY AND REGULATION\nAll outputs must follow MoneyHelper tone and plain English standards, which will be provided.\nDeliverables:\nIndicative outputs include:\n•\tClickable prototype which will look and feel identical to any full solution\n•\tVideo content assets (English language only for the PoC, though Welsh translation is required for the full solution)\n•\tConsumer testing approach and findings, including accessibility evidence, assumptions, and dependencies\n•\tSummary of technical, accessibility, and delivery considerations, including risks and mitigations \n•\tRecommendations for next steps\nINDICATIVE SUCCESS MEASURES\nIndicative success measures for the PoC may include whether users demonstrate improved comprehension of the dashboard information, increased confidence in understanding pension information, and an improved ability to explain key terms or identify appropriate next steps. MaPS may also consider perceived trust in the content, accessibility feedback, time taken to complete relevant tasks, user preference between video-supported and non-video journeys, and any evidence that video content improves engagement without increasing confusion or creating a risk of users interpreting factual guidance as regulated financial advice, and how a solution may cope with more complex pensions data.\nOUT OF SCOPE\n•\tLive Pension scheme integration\n•\tReal customer data\n•\tRegulated financial advice\n•\tPublic or production release", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "72212220", "description": "Internet and intranet software development services" }, { "scheme": "CPV", "id": "72212221", "description": "Internet browsing software development services" }, { "scheme": "CPV", "id": "72212222", "description": "Web server software development services" }, { "scheme": "CPV", "id": "72212224", "description": "Web page editing 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"063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "tender" } ], "parties": [ { "id": "GB-COH-07172704", "name": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "MONEY AND PENSIONS SERVICE" } ], "identifier": { "scheme": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "GB-COH" } ], "id": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "07172704" } ] }, "additionalIdentifiers": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": [ { "scheme": "GB-PPON", "id": "PYCD-3829-CVCG" } ] } ], "address": { "streetAddress": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "Money and Pensions Service Borough Hall" } ], 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], "value": [ "buyer" ] } ], "details": { "classifications": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthorityCentralGovernment", "description": "Public authority - central government" } ] } ] } } ], "buyer": { "id": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "GB-COH-07172704" } ], "name": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "MONEY AND PENSIONS SERVICE" } ] }, "planning": { "milestones": [ { "id": "engagement", "type": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "engagement" } ], "description": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "PURPOSE OF THIS REQUEST FOR INFORMATION (RFI)\nMaPS is engaging with the market to:\n•\tShare information\n•\tInvite feedback on the draft requirements\n•\tInvite lessons learned from similar opportunities, including risks\n•\tInvite suggested price approaches from similar opportunities\nHOW TO RESPOND TO THIS RFI\nThe deadline for responses to this RFI is close of business on Monday 20th July, 2026.\nResponses to the RFI Questions must be returned via email to commercial@maps.org.uk by the date above.\nClarification questions can be submitted at any time prior to the deadline via email to commercial@maps.org.uk \nRFI QUESTIONS\nMaPS would be keen to receive feedback from suppliers in relation to as many of the following questions that you are able to provide a response on:\n1.\tCan you provide a video content solution that meets the requirements of the MoneyHelper Pensions Dashboard and would you would be interested in competing for any future procurement relating to this requirement? \nYou can provide attachments or weblinks for supporting information.\nIf yes, please provide a response covering the following areas:\na)\tOrganisation overview - a brief summary of your organisation, including the nature of your services and relevant capability.\nb)\tSolution overview - a summary of the video content solution you would propose or recommend for this type of requirement, including how it could support the MoneyHelper Pensions Dashboard.\nc)\tRelevant experience - examples of similar work you have delivered, particularly in relation to digital content, video learning, explainers, user engagement, behavioural insight or public-facing services.\nd)\tAccessibility experience - your experience of designing and delivering accessible digital/video content, including captions, transcripts, plain English, WCAG 2.1 AA and support for users with different accessibility needs.\ne)\tFinancial services / consumer education experience - any relevant experience in pensions, financial guidance, consumer education, regulated or public-sector environments, or content designed to improve consumer understanding.\nf)\tKey dependencies and assumptions - any key inputs, dependencies, assumptions, third-party tools, hosting requirements, licensing considerations or MaPS decisions that would affect your proposed approach.\ng)\tYou may provide attachments or web links for supporting information where helpful.\nCLARITY OF REQUIREMENT:\n2.\ta)\tDoes the information provided in the RFI give you a clear understanding of the requirement? \nb)\tIf not, what is unclear?\nc)\tWhat additional information would you need to provide a firm proposal in any future procurement?\n3.\ta)\tDo you have the ability to run a proof of concept trial as described in the RFI? \nIf yes, please summarise your proposed approach, including:\nb)\tthe methodology\nc)\tkey roles\nd)\tindicative timeline\ne)\tconsumer testing approach (including recommended sample size)\nf)\tassumptions\ng)\tdependencies \nh)\tany inputs you would require from MaPS\ni)\thow would you test whether video improves understanding compared with written/dashboard content alone\nj)\twhat accessibility features would be included as standard, and what would be optional or additional cost, and\nk)\twhat MaPS would own at the end of the PoC.\n4.\tAre there any changes you would make to improve the proposed requirements for the overall solution or proof of concept?\n5.\tCan you identify any challenges to delivering the proposed requirements, and if so, are there any mitigations you would suggest?\nIn particular MaPS would be interested to understand any risks including but not limited to: \na)\tdata retention\nb)\tinformation security\nc)\tbusiness continuity for system failure\nd)\tIntellectual Property Rights and \ne)\tLicensing\nf)\tDelivering the PoC within the indicative budget and timescale.\n6.\tAre there any lessons learned you could share from previous experience of similar work? Please include any relevant lessons from: \na) delivering video explainers\nb) behavioural or consumer testing\nc) financial education\nd) content for users with low financial literacy\ne) vulnerable customer groups\nf) accessibility needs, or \ng) public-sector digital services.\n7.\tMaPS has not yet determined the chosen route to market. \na)\tIf you are a supplier on any existing government frameworks where the requirements are within scope, please provide further information on this procurement route.\nb)\tAre there any procurement routes you believe are particularly suitable for this requirement?\n8.\tIf you are an SME, is there anything in the requirement that would pose a barrier to you submitting a bid for this opportunity, including: \na) timescales\nb) insurance, \nc) contract terms\nd) data/security requirements\ne) accessibility standards, or \nf) evidence requirements?\n9.\tMHPD is a UK government-funded solution. As such, advertising or any other commercial activity will not be hosted on the site and is out of scope for this solution. Please confirm of any dependencies your solution has or may have on third-party platforms, embedded players, analytics cookies, branding, or monetisation models?\n10.\tThe PoC is expected to use synthetic or fictitious data only, and real customer data is out of scope. On that basis, please explain what data processing, hosting, storage, retention, analytics, tracking, reporting, third-party tools and sub-processors would apply to your proposed approach, even where only synthetic or fictitious data is used. \nPlease also identify where any data would be hosted, how long it would be retained, what access controls would apply, and whether any cookies, analytics tags or external platforms would be used.\n11.\tPlease confirm if your solution generates any additional or new interpretation of material or if it purely enhances visual material. \n12.\tWhat intellectual property/licensing model would apply to scripts, videos, source files, prototypes and testing outputs?\nPRICING:\na)\tPricing relating to the Requirement (post Proof of Concept)\n1.\tWhat would your pricing model be for this solution? Please provide an indicative cost per annum.\n2.\tIf you charge by licence, what would the per annum cost be per licence and how many licences do you envisage would be required? \nPlease include details of what the licence covers (e.g. users, views, videos, domains, hosting, analytics, editing rights, accessibility assets, source files and duration).\nb)\tPricing relating to the Proof of Concept\n3.\tDoes the estimated budget range for the PoC pilot seem reasonable? \nPlease explain what could reasonably be delivered within £15k-£25k inc. VAT and any trade-offs MaPS should consider.\nOTHER INFORMATION:\n1.\tPlease use this section to provide any additional information which you feel might be of value to the market engagement process.\n2.\tPlease identify any assumptions you have made in responding.\nCLARIFICATIONS:\nAt its discretion, MaPS may seek further clarification from respondents in relation to the information contained within individual RFI responses. Clarification discussions, if held, will not constitute evaluation, negotiation, shortlisting or supplier selection.\nTERMS OF THIS RFI\nPlease note that MaPS procurement strategy for this opportunity, including any identified frameworks, is not yet fixed and any aspect of this RFI, or any responses to, does not obligate MaPS to proceed with a formal procurement and MaPS makes no representations, implied or express, that it will proceed to formal procurement of a MoneyHelper Pensions Dashboards Video Proof of Concept. \nAll information supplied in response to this RFI will not be subjected to formal evaluation or scoring. \nTo maximise the benefits from the market engagement and best inform the potential procurement, suppliers are encouraged to participate and be as open and detailed in their responses as possible. This RFI is not a call for competition, request for quotation, tender, shortlisting process or supplier selection process. MaPS will not appoint a supplier to deliver the PoC based on responses to this RFI. MaPS will use responses only to understand the market, refine scope, test affordability, identify risks, consider procurement routes and shape any future process(es).\nThis is not a shortlisting process and will not prejudice any future procurement exercise. Any material information arising from this RFI that is relevant to a future procurement may be reflected in the future procurement documents so that all potential bidders have access to the same information. Any future procurement may differ from the indicative scope in the RFI, based on market feedback, budget, governance and MaPS priorities.\nMaPS will not reimburse costs incurred in responding to this RFI.\nSuppliers should clearly identify any information contained within their RFI response that they consider to be commercially sensitive, confidential or otherwise unsuitable for wider disclosure, and should provide brief reasons for that view. MaPS will take any such markings into account when handling responses; however, suppliers should note that MaPS may be required to disclose information in accordance with applicable legal, statutory, transparency, audit, governance or reporting obligations, including under the Freedom of Information Act 2000 and the Environmental Information Regulations 2004. Any disclosure will be considered in accordance with the relevant legislation and any applicable exemptions." } ], "dueDate": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "2026-07-20T23:59:59+01:00" } ], "status": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "scheduled" } ] } ], "documents": [ { "id": "063163-2026", "documentType": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "marketEngagementNotice" } ], "noticeType": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "UK2" } ], "description": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "Preliminary market engagement notice on Find a Tender" } ], "url": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "https://www.find-tender.service.gov.uk/Notice/063163-2026" } ], "datePublished": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "2026-07-06T12:11:50+01:00" } ], "format": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "text/html" } ] } ] }, "tender": { "id": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "C1619" } ], "legalBasis": { "id": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "2023/54" } ], "scheme": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "UKPGA" } ], "uri": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "https://www.legislation.gov.uk/ukpga/2023/54/contents" } ] }, "title": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "MoneyHelper Pensions Dashboards (MHPD) - Website Video Content" } ], "description": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "SUMMARY\nThe Money and Pensions Service (MaPS) wishes to engage with the market to understand the range of website video content solutions available. This market engagement may then lead to a Proof of Concept (PoC) trial and testing opportunity.\nOVERVIEW OF THIS RFI\nThe requirement for this Request for Information (RFI) is provision of information regarding website video content solutions that are appropriate for the requirements of the Money Helper Pension Dashboard (MHPD), developed by the Money and Pensions Service (MaPS).\nSecondly, to ascertain whether suppliers are interested/able to deliver Proof of Concept (PoC) testing on whether video based explanations improve consumer understanding of pension information displayed on MHPD.\nWhen considering ability to deliver requirements, please assume consumer testing is to be completed in Q4 2026/Q1 2027.\nIndicative PoC value - £15K to £25K approx. (inc VAT)\nNOTE: This value is for the Proof of Concept only. It is not the anticipated value of any subsequent solution.\nPoC start date - October 2026\nPoC end date - June 2027\nThis is an indicative timescale, dependent on the methodology of the supplier carrying out the PoC. MaPS anticipates substantial activity during the initial requirement building stage and the final reporting/reviewing stage. The rest of the PoC duration, frequency of activity will be dictated by the supplier with MaPS providing subject matter expertise oversight.\nBased on the information obtained from the RFI exercise, MaPS will decide to progress to a separate procurement of quotation process the PoC. \nBACKGROUND\nThe Pensions Dashboards will be a new UK-wide digital service that will allow individuals to securely access information about all their pensions in one place - online, via computer, tablet, or mobile device, at a time of their choosing. The first publicly available pensions dashboard will be the MoneyHelper Pensions Dashboard (MHPD), hosted on MaPS's MoneyHelper website - the consumer-facing money and pensions guidance service.\nHowever, many consumers find pensions complex and disengaging. Our Money View 2026 research has found around 21 million UK adults do not understand pensions well enough to make informed decisions.\nConsumer feedback shows a clear preference for video content to supplement written explanations. Therefore, MaPS wishes to understand the range of appropriate solutions that are available to fulfil the requirement as detailed below.\nHowever, in providing more information to consumers, there is a risk that data alone increases confusion rather than understanding. MoneyHelper has a statutory role to support consumer understanding and guidance. In order to address this, MaPS is also considering a potential PoC trial with the aim to explore whether simple, accessible video content, used alongside dashboard information, can improve understanding, confidence, and engagement.\nTHE REQUIREMENT\nA website video content solution for MHPD to:\n• Provide a series of short, modular videos (indicative length 30-120 seconds) which explains different sections of dashboard results - including summary page, income, values and timeline.\n• Be able to support Welsh translation \n• Be contextually placed so they support the dashboard journey\n• Allow users to choose whether to watch video content\n• Allow transcript feature to be enabled/disabled \n• Provide factual explanations only. \n• Allow users to pause/restart content, control volume, captions and playback speed \n• Signpost to MHPD onward journeys and further help and support \n• Provide content appropriate to a range of users, including low confidence, low pensions knowledge, digitally less confident users, and users with accessibility issues\n• Be compatible with a range of devices, including mobile, tablet, and desktop devices.\nAll outputs of the solution must:\n• Meet WCAG 2.1 AA standards (including captions and transcripts)\n• Align with FCA Consumer Duty, particularly supporting consumer understanding\n• Allow for future updates should pension terminology, regulation, or dashboard content changes\n• Not store user data\n• Not materially affect performance of the dashboard.\n• Not contain regulated financial advice.\nFor the purposes of this RFI and any potential PoC, references to FCA Consumer Duty are intended to reflect MaPS' objective of supporting consumer understanding, enabling clear and accessible communications, and avoiding foreseeable harm through the design, presentation and testing of content. \nThe PoC is not intended to provide regulated financial advice, personalised recommendations or guidance on individual pension decisions. Suppliers would not be expected to deliver regulated financial advice as part of the PoC, and any content should remain factual, impartial, plain-English and clearly distinguished from advice.\nDuring the PoC, it is expected that all videos and other material will be hosted from the supplier infrastructure.\nBe aware that MHPD is a UK government-funded solution. As such, advertising or any other commercial activity will not be hosted on the site and is out of scope for this solution.\nINDICATIVE PROOF OF CONCEPT TRIAL\nOnce MaPS has understood the range of available solutions, it may then conduct a procurement process to award and undertake a Proof of Concept trial of a video content solution for MHPD.\nThis trial would aim to:\n•\tCompare the effectiveness of video content vs website content alone\n•\tGenerate evidence to inform decisions on future pilots or scaling\n•\tAssess feasibility, accessibility, and regulatory alignment\n•\tTest whether video explanations improve consumer understanding of dashboard content\nA supplier appointed through any subsequent procurement or quotation process would will be expected to:\n•\tWork with MaPS requirements and build a simulated MoneyHelper pensions dashboard experience\no\tUsing synthetic/fictitious data provided by MaPS \n•\tCreate short, plain English video content that explains:\no\tA range of different Pension types (e.g. Defined Benefit / Defined Contribution / Cash Balance / Collective Defined Contribution) and State Pension.\no\tValues and estimates shown\no\tInformation contained in Timeline view\nCommon terminology and areas of uncertainty:\n•\tPresent video content contextually alongside dashboard information\n•\tProvide consumer testing, including comparison with website content only. The metrics used to evaluate success will be agreed with MaPS\nPOC REQUIREMENTS:\nCONSUMER TESTING\n•\tTesting must compare:\no\tDashboard against Dashboard with Video integration \no\tInclude a range of users with different pensions knowledge, digital confidence, accessibility needs, and demographic characteristics\n•\tEvidence must demonstrate whether:\no\tUnderstanding improves\no\tConfidence and engagement increases\n•\tWhile the exact form of insights will be determined by the supplier undertaking the PoC, MaPS expectations is that it will include surveys with some agile testing, with a sample size of no less than 25.\n•\tAll content must be reviewed and approved by MaPS subject matter experts before testing.\nACCESSIBILITY AND REGULATION\nAll outputs must follow MoneyHelper tone and plain English standards, which will be provided.\nDeliverables:\nIndicative outputs include:\n•\tClickable prototype which will look and feel identical to any full solution\n•\tVideo content assets (English language only for the PoC, though Welsh translation is required for the full solution)\n•\tConsumer testing approach and findings, including accessibility evidence, assumptions, and dependencies\n•\tSummary of technical, accessibility, and delivery considerations, including risks and mitigations \n•\tRecommendations for next steps\nINDICATIVE SUCCESS MEASURES\nIndicative success measures for the PoC may include whether users demonstrate improved comprehension of the dashboard information, increased confidence in understanding pension information, and an improved ability to explain key terms or identify appropriate next steps. MaPS may also consider perceived trust in the content, accessibility feedback, time taken to complete relevant tasks, user preference between video-supported and non-video journeys, and any evidence that video content improves engagement without increasing confusion or creating a risk of users interpreting factual guidance as regulated financial advice, and how a solution may cope with more complex pensions data.\nOUT OF SCOPE\n•\tLive Pension scheme integration\n•\tReal customer data\n•\tRegulated financial advice\n•\tPublic or production release" } ], "items": [ { "id": "1", "additionalClassifications": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": [ { "scheme": "CPV", "id": "72212220", "description": "Internet and intranet software development services" }, { "scheme": "CPV", "id": "72212221", "description": "Internet browsing software development services" }, { "scheme": "CPV", "id": "72212222", "description": "Web server software development services" }, { "scheme": "CPV", "id": "72212224", "description": "Web page editing software development services" }, { "scheme": "CPV", "id": "72212782", "description": "Storage management software development services" }, { "scheme": "CPV", "id": "72227000", "description": "Software integration consultancy services" }, { "scheme": "CPV", "id": "92111260", "description": "Information video-tape production" } ] } ], "deliveryAddresses": [ { "region": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "UK" } ], "country": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "GB" } ], "countryName": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "United Kingdom" } ] } ], "relatedLot": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "1" } ] } ], "value": { "amountGross": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": 25000 } ], "amount": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": 20833 } ], "currency": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "GBP" } ] }, "mainProcurementCategory": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "services" } ], "aboveThreshold": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": false } ], "lots": [ { "id": "1", "suitability": { "sme": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": true } ] }, "contractPeriod": { "startDate": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "2026-10-01T00:00:00+01:00" } ], "endDate": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "2027-06-30T23:59:59+01:00" } ] }, "status": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "planning" } ] } ], "status": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "planning" } ] }, "language": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": "en" } ], "extensions": [ { "releaseID": "063163-2026", "releaseDate": "2026-07-06T12:11:50+01:00", "releaseTag": [ "planning" ], "value": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ] } ] } } ] }