{ "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-069670", "publisher": { "name": "Cabinet Office", "scheme": "GB-GOR", "uid": "D2", "uri": "https://www.gov.uk/government/organisations/cabinet-office" }, "publishedDate": "2026-08-27T18:13:11+01:00", "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/", "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting", "version": "1.1", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ], "packages": [ "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-069670" ], "records": [ { "ocid": "ocds-h6vhtk-069670", "releases": [ { "ocid": "ocds-h6vhtk-069670", "buyerID": [], "id": "043354-2026", "tag": [ "planning" ], "date": "2026-05-12T10:48:56+01:00", "initiationType": "tender", "parties": [ { "name": "The Mayor and Commonalty and Citizens of the City of London", "id": "GB-PPON-PYQD-1693-MYXR", "identifier": { "scheme": "GB-PPON", "id": "PYQD-1693-MYXR" }, "address": { "streetAddress": "PO Box 270", "locality": "City of London", "postalCode": "EC2P 2EJ", "country": "GB", "countryName": "United Kingdom", "region": "UKI43" }, "contactPoint": { "email": "CityProc.Operations@cityoflondon.gov.uk", "telephone": "020 7606 3030" }, "roles": [ "buyer" ], "details": { "url": "https://www.cityoflondon.gov.uk", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" } ] } } ], "buyer": { "id": "GB-PPON-PYQD-1693-MYXR", "name": "The Mayor and Commonalty and Citizens of the City of London" }, "planning": { "milestones": [ { "id": "engagement", "type": "engagement", "description": "This is a Preliminary Marketing Engagement (PME) exercise for digital paid media agency services for Guildhall School of Music & Drama, a department of the City of London Corporation (“the City”). \nIf you feel that your organisation is able to contribute to this exercise, suppliers shall register free of charge via the https://cityoflondon.ukp.app.jaggaer.com/ portal.\nOnce registered, the supplier can access the questionnaire by clicking on the following link: https://cityoflondon.ukp.app.jaggaer.com/go/77396695019E1B850250\nPlease note that this is not a call for competition.\nThe following are pertinent to this Preliminary Market Engagement (PME) Questionnaire. Suppliers responding must have;\n•\t\tAn understanding of what the City of London Corporation and Guildhall School are aiming to deliver \n•\t\tAn experience of working with higher education institutions, arts and cultural organisations, or comparable purpose-driven clients \n•\t\tCapability to comply with the Corporation’s requirements for the provision of digital paid media agency services, including campaign planning, media buying, performance measurement and strategic advisory\n•\tAn excellent approach to customer service\nFor the avoidance of doubt, this notice is for the purpose of conducting a Preliminary Market Engagement (PME) exercise and will not formally begin the procurement or constitute any commitment by the City of London Corporation to undertake any procurement exercise.\nParticipation in the PME will be at each organisations own cost. No expense in responding to this PME will be reimbursed by the City.\nThe PME will run from 12th May 2026 to 4th June 2026 at midday.", "dueDate": "2026-06-04T23:59:59+01:00", "status": "scheduled" } ], "documents": [ { "id": "043354-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/043354-2026", "datePublished": "2026-05-12T10:48:56+01:00", "format": "text/html" } ] }, "tender": { "id": "ocds-h6vhtk-069670", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "PME - Guildhall School - Media Buying", "description": "Guildhall School of Music & Drama is one of the world’s leading conservatoires, based in the City of London. It offers undergraduate and postgraduate programmes in music, drama, production and design, alongside a significant portfolio of short courses and youth and adult learning programmes.\nGuildhall School is seeking to appoint a digital paid media agency to support its student recruitment and awareness activity across all programme areas. This Preliminary Market Engagement (PME) exercise is being conducted in advance of a formal procurement to help the City of London Corporation and Guildhall School understand the shape of the market, the capabilities available, and the most effective way to structure the forthcoming tender.\nGuildhall School currently operates approximately 20 campaigns per year across a wide range of programme areas and budgets. These span undergraduate and postgraduate music, drama, production and design, short courses for young people, adults and professionals, and youth training delivered through Guildhall Young Artists. \nThe School’s paid media activity primarily supports awareness building, in highly targeted markets, with audiences that differ significantly. For undergraduate applicants, paid media plays a particularly key role as applicants apply directly to Guildhall rather than via UCAS/UCAS Conservatoires. Without the visibility these platforms bring, paid media is a crucial way of accessing audiences.\nIn some cases, particularly for youth programmes, advertising cannot legally target the end user (under-18s), and must instead reach parents, carers, teachers and other adult influencers. An agency appointed to work with Guildhall School must understand and be able to navigate this audience complexity from the outset.\nInternational student recruitment is a strategic priority for Guildhall School, and digital paid media is a key route through which it can build profile and attract students from overseas markets. Respondents should be aware that international capability is a significant consideration in this procurement.\nGuildhall School of Music and Drama does not currently have a CRM system in place. Attribution of campaign performance relies on a combination of platform data, postcode matching and manual data collection. The School wishes to work with an agency that can help establish meaningful performance benchmarks, and can work collaboratively towards defining success in terms of real-world recruitment outcomes.\nGuildhall School of Music and Drama is seeking a strategic partner, not simply a tactical executor. The ideal agency will bring genuine sector knowledge, proactive insight and creative challenge, as well as deep familiarity with the higher education paid media landscape, including competitor intelligence. Equally important is the ability to produce copy that demonstrates real understanding of the School’s audiences and brand positioning – it is a prestigious, specialist institution and the standard of communication matters significantly. Guildhall School welcomes agencies that are willing to immerse themselves in the product, including visiting centres and attending events where relevant. \nThe PME questionnaire below invites responses across six areas. These have been structured to help Guildhall School and the City of London Corporation understand how the market would approach this opportunity, including thoughts on service model design, pricing structures, and how agencies would propose to measure and evidence their impact within the School’s specific context.", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" } ], "deliveryAddresses": [ { "region": "UKI31", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 1020000, "amount": 850000, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "lots": [ { "id": "1", "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2027-04-27T00:00:00+01:00", "endDate": "2030-04-26T23:59:59+01:00", "maxExtentDate": "2031-04-26T23:59:59+01:00" }, "hasRenewal": true, "description": null, "status": "planning" } ], "communication": { "futureNoticeDate": "2026-09-07T23:59:59+01:00" }, "status": "planning" }, "language": "en", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_performance_failures_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ] }, { "buyerID": [], "id": "081983-2026", "tag": [ "tender" ], "date": "2026-08-27T18:13:11+01:00", "initiationType": "tender", "ocid": "ocds-h6vhtk-069670", "parties": [ { "name": "The Mayor and Commonalty and Citizens of the City of London", "id": "GB-PPON-PYQD-1693-MYXR", "identifier": { "scheme": "GB-PPON", "id": "PYQD-1693-MYXR" }, "address": { "streetAddress": "PO Box 270", "locality": "City of London", "postalCode": "EC2P 2EJ", "country": "GB", "countryName": "United Kingdom", "region": "UKI43" }, "contactPoint": { "email": "daria.faeti@cityoflondon.gov.uk", "telephone": "020 7606 3030" }, "roles": [ "buyer" ], "details": { "url": "https://www.cityoflondon.gov.uk", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" } ] } } ], "buyer": { "id": "GB-PPON-PYQD-1693-MYXR", "name": "The Mayor and Commonalty and Citizens of the City of London" }, "tender": { "id": "ocds-h6vhtk-069670", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Media Buying Services for Guildhall School", "description": "The City invites Bidders to complete and submit a request to participate in the Procurement for the provision of Media Buying Services for the Guildhall School.\nGuildhall School is where passion meets purpose. We deliver world-class professional training in music, drama, production and design across our iconic, state-of-the-art facilities in the heart of the City of London.\nThe School is seeking an experienced supplier to provide strategic digital media planning and buying services to support the recruitment of students, programme participants and audiences across the full range of the School’s activities.\nThe successful supplier will be responsible for developing and delivering effective paid media strategies, ensuring that the School’s media budget is used in the most creative, efficient and impactful way possible. This will include strategic planning, media buying, campaign optimisation, performance monitoring and reporting.\nSuppliers with a strong track record in digital media planning and buying, particularly within the higher education sector, are invited to participate in the Invitation to Participate (ITP) stage of this procurement process.\nThis tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free.\nThe estimated contract value given at sections 31 and 32 is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £225,000 exc. VAT)", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" } ], "relatedLot": "1" } ], "value": { "amountGross": 1080000, "amount": 900000, "currency": "GBP" }, "procurementMethod": "selective", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "A compliant submission is one that is substantially complete and complies with the requirements set out in the Invitation to Participate (ITP) document.\nCompliant submissions will be assessed against the Conditions of Participation set out in the Qualification Envelope. All questions within the Qualification Envelope will be assessed on a pass/fail basis.\nA failure to meet any of the Conditions of Participation will result in the Bidder failing the ITP stage and the Bidder will not progress further in the procurement process.\nThe Conditions of Participation include a number of Technical and Professional Ability questions relating to previous contract experience and the provision of relevant contract examples. Responses to these questions will be scored on a 0–5 basis in accordance with the Scoring Matrix set out in the ITP document. A minimum score of 3 (Good) will be required for each Technical and Professional Ability question. Failure to achieve a minimum score of 3 for any question will result in the Bidder failing the relevant Condition of Participation and, consequently, the ITP stage.\nSuppliers that successfully meet all of the Conditions of Participation will be invited to the Tender Stage.\nThe Tender Stage will comprise a number of written questions, a commercial submission and an interview stage. Following assessment of the written responses and commercial submission, only those suppliers considered to have a realistic prospect of being awarded the Contract will be invited to participate in the interview stage.\nSuppliers shall note that the City intends to utilise the provision set out in Schedule 5, paragraph 8 of the Procurment Act for future procurment of similar services." }, "mainProcurementCategory": "services", "aboveThreshold": true, "submissionMethodDetails": "This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free.\nOnce registered, Suppliers can access the opportunity by clicking on th following link: https://cityoflondon.ukp.app.jaggaer.com/go/0096284401A044319E51", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": "2026-09-22T12:00:00+01:00", "enquiryPeriod": { "endDate": "2026-09-10T12:00:00+01:00" }, "awardPeriod": { "endDate": "2026-12-15T23:59:59+00:00" }, "lots": [ { "id": "1", "status": "active", "value": { "amountGross": 1080000, "amount": 900000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical", "numbers": [ { "number": 55, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Responsible Procurement", "numbers": [ { "number": 15, "weight": "percentageExact" } ] } ] }, "selectionCriteria": { "criteria": [ { "type": "economic", "description": "Bidders will be assessed against the following financial criteria:\na) Minimum Revenue Requirement\nb) D&B Overall Business Risk\nThe Minimum Revenue Requirement will be calculated by dividing the Bidder’s annual average revenue for the last two reported financial years by the estimated annual Contract value, as set out in the Tender Notice at Section UK4_21. Bidders will be required to achieve an unrounded result of 2.0 or greater to pass this criterion.\nThe City will obtain a credit report from D&B Credit using the Bidder’s Company Registration Number. Bidders assessed as ‘Low’, ‘Moderate-Low’ or ‘Moderate’ in respect of their Overall Business Risk will pass this element of the Finance Check.\nFurther details of the financial assessment, including the methodology and requirements, are set out in the ITP documentation." }, { "type": "technical", "description": "The ITP will require Bidders to respond to a number of Technical and Professional Ability questions based on their previous contract experience and relevant contract examples. Responses to these questions will be scored on a 0–5 basis. 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Suppliers responding must have;\n•\t\tAn understanding of what the City of London Corporation and Guildhall School are aiming to deliver \n•\t\tAn experience of working with higher education institutions, arts and cultural organisations, or comparable purpose-driven clients \n•\t\tCapability to comply with the Corporation’s requirements for the provision of digital paid media agency services, including campaign planning, media buying, performance measurement and strategic advisory\n•\tAn excellent approach to customer service\nFor the avoidance of doubt, this notice is for the purpose of conducting a Preliminary Market Engagement (PME) exercise and will not formally begin the procurement or constitute any commitment by the City of London Corporation to undertake any procurement exercise.\nParticipation in the PME will be at each organisations own cost. No expense in responding to this PME will be reimbursed by the City.\nThe PME will run from 12th May 2026 to 4th June 2026 at midday.", "dueDate": "2026-06-04T23:59:59+01:00", "status": "scheduled" } ], "documents": [ { "id": "043354-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/043354-2026", "datePublished": "2026-05-12T10:48:56+01:00", "format": "text/html" } ] }, "tender": { "id": "ocds-h6vhtk-069670", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Media Buying Services for Guildhall School", "description": "The City invites Bidders to complete and submit a request to participate in the Procurement for the provision of Media Buying Services for the Guildhall School.\nGuildhall School is where passion meets purpose. We deliver world-class professional training in music, drama, production and design across our iconic, state-of-the-art facilities in the heart of the City of London.\nThe School is seeking an experienced supplier to provide strategic digital media planning and buying services to support the recruitment of students, programme participants and audiences across the full range of the School’s activities.\nThe successful supplier will be responsible for developing and delivering effective paid media strategies, ensuring that the School’s media budget is used in the most creative, efficient and impactful way possible. This will include strategic planning, media buying, campaign optimisation, performance monitoring and reporting.\nSuppliers with a strong track record in digital media planning and buying, particularly within the higher education sector, are invited to participate in the Invitation to Participate (ITP) stage of this procurement process.\nThis tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free.\nThe estimated contract value given at sections 31 and 32 is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £225,000 exc. VAT)", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" } ], "deliveryAddresses": [ { "region": "UKI31", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 1080000, "amount": 900000, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "lots": [ { "id": "1", "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2027-04-27T00:00:00+01:00", "endDate": "2029-04-26T23:59:59+01:00", "maxExtentDate": "2031-04-26T23:59:59+01:00" }, "hasRenewal": true, "status": "active", "value": { "amountGross": 1080000, "amount": 900000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "quality", "name": "Technical", "numbers": [ { "number": 55, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Responsible Procurement", "numbers": [ { "number": 15, "weight": "percentageExact" } ] } ] }, "selectionCriteria": { "criteria": [ { "type": "economic", "description": "Bidders will be assessed against the following financial criteria:\na) Minimum Revenue Requirement\nb) D&B Overall Business Risk\nThe Minimum Revenue Requirement will be calculated by dividing the Bidder’s annual average revenue for the last two reported financial years by the estimated annual Contract value, as set out in the Tender Notice at Section UK4_21. Bidders will be required to achieve an unrounded result of 2.0 or greater to pass this criterion.\nThe City will obtain a credit report from D&B Credit using the Bidder’s Company Registration Number. Bidders assessed as ‘Low’, ‘Moderate-Low’ or ‘Moderate’ in respect of their Overall Business Risk will pass this element of the Finance Check.\nFurther details of the financial assessment, including the methodology and requirements, are set out in the ITP documentation." }, { "type": "technical", "description": "The ITP will require Bidders to respond to a number of Technical and Professional Ability questions based on their previous contract experience and relevant contract examples. Responses to these questions will be scored on a 0–5 basis. A response will be considered a pass where it achieves a minimum score of 3 (Good)." } ] }, "renewal": { "description": "The duration of the Contract is two years, subject to the City’s right, at its sole discretion, to extend the Contract by up to a further two years. The maximum duration of the Contract is therefore four years." } } ], "communication": { "futureNoticeDate": "2026-09-07T23:59:59+01:00" }, "status": "active", "procurementMethod": "selective", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "A compliant submission is one that is substantially complete and complies with the requirements set out in the Invitation to Participate (ITP) document.\nCompliant submissions will be assessed against the Conditions of Participation set out in the Qualification Envelope. All questions within the Qualification Envelope will be assessed on a pass/fail basis.\nA failure to meet any of the Conditions of Participation will result in the Bidder failing the ITP stage and the Bidder will not progress further in the procurement process.\nThe Conditions of Participation include a number of Technical and Professional Ability questions relating to previous contract experience and the provision of relevant contract examples. Responses to these questions will be scored on a 0–5 basis in accordance with the Scoring Matrix set out in the ITP document. A minimum score of 3 (Good) will be required for each Technical and Professional Ability question. Failure to achieve a minimum score of 3 for any question will result in the Bidder failing the relevant Condition of Participation and, consequently, the ITP stage.\nSuppliers that successfully meet all of the Conditions of Participation will be invited to the Tender Stage.\nThe Tender Stage will comprise a number of written questions, a commercial submission and an interview stage. Following assessment of the written responses and commercial submission, only those suppliers considered to have a realistic prospect of being awarded the Contract will be invited to participate in the interview stage.\nSuppliers shall note that the City intends to utilise the provision set out in Schedule 5, paragraph 8 of the Procurment Act for future procurment of similar services." }, "submissionMethodDetails": "This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free.\nOnce registered, Suppliers can access the opportunity by clicking on th following link: https://cityoflondon.ukp.app.jaggaer.com/go/0096284401A044319E51", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": 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"tender" ], "value": "daria.faeti@cityoflondon.gov.uk" } ], "telephone": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "020 7606 3030" } ] }, "roles": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": [ "buyer" ] } ], "details": { "url": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "https://www.cityoflondon.gov.uk" } ], "classifications": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" } ] } ] } } ], "buyer": { "id": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "GB-PPON-PYQD-1693-MYXR" } ], "name": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "The Mayor and Commonalty and Citizens of the City of London" } ] }, "planning": { "milestones": [ { "id": "engagement", "type": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "engagement" } ], "description": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "This is a Preliminary Marketing Engagement (PME) exercise for digital paid media agency services for Guildhall School of Music & Drama, a department of the City of London Corporation (“the City”). \nIf you feel that your organisation is able to contribute to this exercise, suppliers shall register free of charge via the https://cityoflondon.ukp.app.jaggaer.com/ portal.\nOnce registered, the supplier can access the questionnaire by clicking on the following link: https://cityoflondon.ukp.app.jaggaer.com/go/77396695019E1B850250\nPlease note that this is not a call for competition.\nThe following are pertinent to this Preliminary Market Engagement (PME) Questionnaire. Suppliers responding must have;\n•\t\tAn understanding of what the City of London Corporation and Guildhall School are aiming to deliver \n•\t\tAn experience of working with higher education institutions, arts and cultural organisations, or comparable purpose-driven clients \n•\t\tCapability to comply with the Corporation’s requirements for the provision of digital paid media agency services, including campaign planning, media buying, performance measurement and strategic advisory\n•\tAn excellent approach to customer service\nFor the avoidance of doubt, this notice is for the purpose of conducting a Preliminary Market Engagement (PME) exercise and will not formally begin the procurement or constitute any commitment by the City of London Corporation to undertake any procurement exercise.\nParticipation in the PME will be at each organisations own cost. No expense in responding to this PME will be reimbursed by the City.\nThe PME will run from 12th May 2026 to 4th June 2026 at midday." } ], "dueDate": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2026-06-04T23:59:59+01:00" } ], "status": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "scheduled" } ] } ], "documents": [ { "id": "043354-2026", "documentType": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "marketEngagementNotice" } ], "noticeType": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "UK2" } ], "description": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "Preliminary market engagement notice on Find a Tender" } ], "url": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "https://www.find-tender.service.gov.uk/Notice/043354-2026" } ], "datePublished": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2026-05-12T10:48:56+01:00" } ], "format": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "text/html" } ] } ] }, "tender": { "id": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "ocds-h6vhtk-069670" } ], "legalBasis": { "id": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2023/54" } ], "scheme": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "UKPGA" } ], "uri": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "https://www.legislation.gov.uk/ukpga/2023/54/contents" } ] }, "title": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "PME - Guildhall School - Media Buying" }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "Media Buying Services for Guildhall School" } ], "description": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "Guildhall School of Music & Drama is one of the world’s leading conservatoires, based in the City of London. It offers undergraduate and postgraduate programmes in music, drama, production and design, alongside a significant portfolio of short courses and youth and adult learning programmes.\nGuildhall School is seeking to appoint a digital paid media agency to support its student recruitment and awareness activity across all programme areas. This Preliminary Market Engagement (PME) exercise is being conducted in advance of a formal procurement to help the City of London Corporation and Guildhall School understand the shape of the market, the capabilities available, and the most effective way to structure the forthcoming tender.\nGuildhall School currently operates approximately 20 campaigns per year across a wide range of programme areas and budgets. These span undergraduate and postgraduate music, drama, production and design, short courses for young people, adults and professionals, and youth training delivered through Guildhall Young Artists. \nThe School’s paid media activity primarily supports awareness building, in highly targeted markets, with audiences that differ significantly. For undergraduate applicants, paid media plays a particularly key role as applicants apply directly to Guildhall rather than via UCAS/UCAS Conservatoires. Without the visibility these platforms bring, paid media is a crucial way of accessing audiences.\nIn some cases, particularly for youth programmes, advertising cannot legally target the end user (under-18s), and must instead reach parents, carers, teachers and other adult influencers. An agency appointed to work with Guildhall School must understand and be able to navigate this audience complexity from the outset.\nInternational student recruitment is a strategic priority for Guildhall School, and digital paid media is a key route through which it can build profile and attract students from overseas markets. Respondents should be aware that international capability is a significant consideration in this procurement.\nGuildhall School of Music and Drama does not currently have a CRM system in place. Attribution of campaign performance relies on a combination of platform data, postcode matching and manual data collection. The School wishes to work with an agency that can help establish meaningful performance benchmarks, and can work collaboratively towards defining success in terms of real-world recruitment outcomes.\nGuildhall School of Music and Drama is seeking a strategic partner, not simply a tactical executor. The ideal agency will bring genuine sector knowledge, proactive insight and creative challenge, as well as deep familiarity with the higher education paid media landscape, including competitor intelligence. Equally important is the ability to produce copy that demonstrates real understanding of the School’s audiences and brand positioning – it is a prestigious, specialist institution and the standard of communication matters significantly. Guildhall School welcomes agencies that are willing to immerse themselves in the product, including visiting centres and attending events where relevant. \nThe PME questionnaire below invites responses across six areas. These have been structured to help Guildhall School and the City of London Corporation understand how the market would approach this opportunity, including thoughts on service model design, pricing structures, and how agencies would propose to measure and evidence their impact within the School’s specific context." }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "The City invites Bidders to complete and submit a request to participate in the Procurement for the provision of Media Buying Services for the Guildhall School.\nGuildhall School is where passion meets purpose. We deliver world-class professional training in music, drama, production and design across our iconic, state-of-the-art facilities in the heart of the City of London.\nThe School is seeking an experienced supplier to provide strategic digital media planning and buying services to support the recruitment of students, programme participants and audiences across the full range of the School’s activities.\nThe successful supplier will be responsible for developing and delivering effective paid media strategies, ensuring that the School’s media budget is used in the most creative, efficient and impactful way possible. This will include strategic planning, media buying, campaign optimisation, performance monitoring and reporting.\nSuppliers with a strong track record in digital media planning and buying, particularly within the higher education sector, are invited to participate in the Invitation to Participate (ITP) stage of this procurement process.\nThis tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free.\nThe estimated contract value given at sections 31 and 32 is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £225,000 exc. VAT)" } ], "items": [ { "id": "1", "additionalClassifications": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": [ { "scheme": "CPV", "id": "79341400", "description": "Advertising campaign services" } ] } ], "deliveryAddresses": [ { "region": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "UKI31" } ], "country": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "GB" } ], "countryName": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "United Kingdom" } ] } ], "relatedLot": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "1" } ] } ], "value": { "amountGross": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": 1020000 }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": 1080000 } ], "amount": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": 850000 }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": 900000 } ], "currency": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "GBP" } ] }, "mainProcurementCategory": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "services" } ], "aboveThreshold": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": true } ], "lots": [ { "id": "1", "suitability": { "sme": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": true } ], "vcse": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": true } ] }, "contractPeriod": { "startDate": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2027-04-27T00:00:00+01:00" } ], "endDate": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2030-04-26T23:59:59+01:00" }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "2029-04-26T23:59:59+01:00" } ], "maxExtentDate": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2031-04-26T23:59:59+01:00" } ] }, "hasRenewal": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": true } ], "description": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": null } ], "status": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "planning" }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "value": { "amountGross": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": 1080000 } ], "amount": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": 900000 } ], "currency": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "GBP" } ] }, "awardCriteria": { "criteria": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": [ { "type": "quality", "name": "Technical", "numbers": [ { "number": 55, "weight": "percentageExact" } ] }, { "type": "price", "name": "Price", "numbers": [ { "number": 30, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Responsible Procurement", "numbers": [ { "number": 15, "weight": "percentageExact" } ] } ] } ] }, "selectionCriteria": { "criteria": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": [ { "type": "economic", "description": "Bidders will be assessed against the following financial criteria:\na) Minimum Revenue Requirement\nb) D&B Overall Business Risk\nThe Minimum Revenue Requirement will be calculated by dividing the Bidder’s annual average revenue for the last two reported financial years by the estimated annual Contract value, as set out in the Tender Notice at Section UK4_21. Bidders will be required to achieve an unrounded result of 2.0 or greater to pass this criterion.\nThe City will obtain a credit report from D&B Credit using the Bidder’s Company Registration Number. Bidders assessed as ‘Low’, ‘Moderate-Low’ or ‘Moderate’ in respect of their Overall Business Risk will pass this element of the Finance Check.\nFurther details of the financial assessment, including the methodology and requirements, are set out in the ITP documentation." }, { "type": "technical", "description": "The ITP will require Bidders to respond to a number of Technical and Professional Ability questions based on their previous contract experience and relevant contract examples. Responses to these questions will be scored on a 0–5 basis. A response will be considered a pass where it achieves a minimum score of 3 (Good)." } ] } ] }, "renewal": { "description": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "The duration of the Contract is two years, subject to the City’s right, at its sole discretion, to extend the Contract by up to a further two years. The maximum duration of the Contract is therefore four years." } ] } } ], "communication": { "futureNoticeDate": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "2026-09-07T23:59:59+01:00" } ] }, "status": [ { "releaseID": "043354-2026", "releaseDate": "2026-05-12T10:48:56+01:00", "releaseTag": [ "planning" ], "value": "planning" }, { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "procurementMethod": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "selective" } ], "procurementMethodDetails": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "Competitive flexible procedure" } ], "procedure": { "features": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "A compliant submission is one that is substantially complete and complies with the requirements set out in the Invitation to Participate (ITP) document.\nCompliant submissions will be assessed against the Conditions of Participation set out in the Qualification Envelope. All questions within the Qualification Envelope will be assessed on a pass/fail basis.\nA failure to meet any of the Conditions of Participation will result in the Bidder failing the ITP stage and the Bidder will not progress further in the procurement process.\nThe Conditions of Participation include a number of Technical and Professional Ability questions relating to previous contract experience and the provision of relevant contract examples. Responses to these questions will be scored on a 0–5 basis in accordance with the Scoring Matrix set out in the ITP document. A minimum score of 3 (Good) will be required for each Technical and Professional Ability question. Failure to achieve a minimum score of 3 for any question will result in the Bidder failing the relevant Condition of Participation and, consequently, the ITP stage.\nSuppliers that successfully meet all of the Conditions of Participation will be invited to the Tender Stage.\nThe Tender Stage will comprise a number of written questions, a commercial submission and an interview stage. Following assessment of the written responses and commercial submission, only those suppliers considered to have a realistic prospect of being awarded the Contract will be invited to participate in the interview stage.\nSuppliers shall note that the City intends to utilise the provision set out in Schedule 5, paragraph 8 of the Procurment Act for future procurment of similar services." } ] }, "submissionMethodDetails": [ { "releaseID": "081983-2026", "releaseDate": "2026-08-27T18:13:11+01:00", "releaseTag": [ "tender" ], "value": "This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free.\nOnce registered, Suppliers can access the opportunity by clicking on th following link: https://cityoflondon.ukp.app.jaggaer.com/go/0096284401A044319E51" } ], 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