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Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.\nWNC is seeks supplier insight regarding:\n•\tDigitisation of 6-sheet assets and commercial models for revenue share\n•\tLamppost banner management and procurement approaches\n•\tOpportunities for large-format digital sites and identification of viable locations\n•\tWebsite and email advertising integration to support income and communication objectives\n•\tEV chargers with integrated advertising as part of a sustainability strategy\n•\tCommercial opportunities in bus stations and council-owned totems\n•\tGuerrilla and temporary advertising to activate unused public spaces\nThe Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.\nPre-Market Engagement Timetable\nPlease read the attached document and if you feel that your organisation is able to contribute to this exercise, please complete the questionnaire at the end of the document and return, via email to craig.forsyth@westnorthants.gov.uk by Friday 10 April 2026." }, { "releaseID": "029282-2026", "releaseDate": "2026-03-30T16:20:42+01:00", "releaseTag": [ "planningUpdate" ], "value": "West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate. \nWNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. 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