{ "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-061057", "publisher": { "name": "Cabinet Office", "scheme": "GB-GOR", "uid": "D2", "uri": "https://www.gov.uk/government/organisations/cabinet-office" }, "publishedDate": "2026-01-28T08:56:24Z", "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/", "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting", "version": "1.1", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ], "packages": [ "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-061057" ], "records": [ { "ocid": "ocds-h6vhtk-061057", "releases": [ { "ocid": "ocds-h6vhtk-061057", "id": "007364-2026", "date": "2026-01-28T08:56:24Z", "tag": [ "award", "contract" ], "description": "This was a call off against RM6124, shortlisting suppliers based on specialisms. The opportunity was advertised to all of the shortlisted suppliers and interested parties were registered on Atamis.", "initiationType": "tender", "tender": { "id": "2025-760", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Strategic PR partner services requirement for AHDB", "status": "complete", "classification": { "scheme": "CPV", "id": "79416000", "description": "Public relations services" }, "mainProcurementCategory": "services", "description": "This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms \n8 submissions were received", "lots": [ { "id": "1", "description": "Objective\nOur aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.\nStrategy\nOur strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British\nfood and the British farming community.", "awardCriteria": { "criteria": [ { "name": "Quality", "type": "quality", "description": "80" }, { "type": "price", "description": "20" } ] }, "hasOptions": false, "status": "cancelled" } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UK" } ], "relatedLot": "1" } ], "procurementMethod": "limited", "procurementMethodDetails": "Award procedure without prior publication of a call for competition", "coveredBy": [ "GPA" ], "procurementMethodRationaleClassifications": [ { "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL", "id": "D_OUTSIDE_SCOPE", "description": "The procurement falls outside the scope of application of the directive" } ], "procurementMethodRationale": "This was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms" }, "awards": [ { "id": "007364-2026-1", "relatedLots": [ "1" ], "title": "Strategic PR partner services requirement for AHDB", "status": "active", "suppliers": [ { "id": "GB-FTS-172801", "name": "Fight or Flight" } ] } ], "parties": [ { "name": "Agriculture and Horticulture Development Board", "id": "GB-COH-16480621", "identifier": { "legalName": "Agriculture and Horticulture Development Board", "id": "16480621", "scheme": "GB-COH" }, "address": { "streetAddress": "Middlemarch Business Park, Siskin Parkway East", "locality": "Coventry", "region": "UKG13", "postalCode": "CV34PE", "countryName": "United Kingdom" }, "contactPoint": { "name": "Sarah Waters", "email": "procurement@ahdb.org.uk" }, "roles": [ "buyer" ], "details": { "url": "https://ahdb.org.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "description": "Agriculture" } ] } }, { "name": "Fight or Flight", "id": "GB-FTS-172801", "identifier": { "legalName": "Fight or Flight", "noIdentifierRationale": "notOnAnyRegister" }, "address": { "streetAddress": "Soho 9 Noel Street", "locality": "London", "region": "UK", "postalCode": "W1F 8GQ", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "sme" } }, { "name": "AHDB", "id": "GB-FTS-108423", "identifier": { "legalName": "AHDB" }, "address": { "streetAddress": "Middlemarch Business Park, Siskin Parkway East", "locality": "Coventry", "postalCode": "CV3 4PE", "countryName": "United Kingdom" }, "contactPoint": { "email": "procurement@ahdb.org.uk" }, "roles": [ "reviewBody" ] } ], "buyer": { "id": "GB-COH-16480621", "name": "Agriculture and Horticulture Development Board" }, "contracts": [ { "id": "007364-2026-1", "awardID": "007364-2026-1", "title": "Strategic PR partner services requirement for AHDB", "status": "active", "dateSigned": "2026-01-28T00:00:00Z" } ], "bids": { "statistics": [ { "id": "5", "measure": "bids", "relatedLot": "1", "value": 8 }, { "id": "6", "measure": "smeBids", "relatedLot": "1", "value": 8 }, { "id": "7", "measure": "electronicBids", "relatedLot": "1", "value": 8 }, { "id": "3", "measure": "lowestValidBidValue", "relatedLot": "1", "value": 100000, "currency": "GBP" }, { "id": "4", "measure": "highestValidBidValue", "relatedLot": "1", "value": 400000, "currency": "GBP" }, { "id": "1", "measure": "lowestValidBidValue", "value": 100000, "currency": "GBP" }, { "id": "2", "measure": "highestValidBidValue", "value": 400000, "currency": "GBP" } ] }, "language": "en" } ], "compiledRelease": { "tag": [ "compiled" ], "id": "ocds-h6vhtk-061057-2026-01-28T08:56:24Z", "date": "2026-01-28T08:56:24Z", "ocid": "ocds-h6vhtk-061057", "description": "This was a call off against RM6124, shortlisting suppliers based on specialisms. The opportunity was advertised to all of the shortlisted suppliers and interested parties were registered on Atamis.", "initiationType": "tender", "tender": { "id": "2025-760", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Strategic PR partner services requirement for AHDB", "status": "complete", "classification": { "scheme": "CPV", "id": "79416000", "description": "Public relations services" }, "mainProcurementCategory": "services", "description": "This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms \n8 submissions were received", "lots": [ { "id": "1", "description": "Objective\nOur aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.\nStrategy\nOur strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British\nfood and the British farming community.", "awardCriteria": { "criteria": [ { "name": "Quality", "type": "quality", "description": "80" }, { "type": "price", "description": "20" } ] }, "hasOptions": false, "status": "cancelled" } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UK" } ], "relatedLot": "1" } ], "procurementMethod": "limited", "procurementMethodDetails": "Award procedure without prior publication of a call for competition", "coveredBy": [ "GPA" ], "procurementMethodRationaleClassifications": [ { "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL", "id": "D_OUTSIDE_SCOPE", "description": "The procurement falls outside the scope of application of the directive" } ], "procurementMethodRationale": "This was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms" }, "awards": [ { "id": "007364-2026-1", "relatedLots": [ "1" ], "title": "Strategic PR partner services requirement for AHDB", "status": "active", "suppliers": [ { "id": "GB-FTS-172801", "name": "Fight or Flight" } ] } ], "parties": [ { "id": "GB-COH-16480621", "name": "Agriculture and Horticulture Development Board", "identifier": { "legalName": "Agriculture and Horticulture Development Board", "id": "16480621", "scheme": "GB-COH" }, "address": { "streetAddress": "Middlemarch Business Park, Siskin Parkway East", "locality": "Coventry", "region": "UKG13", "postalCode": "CV34PE", "countryName": "United Kingdom" }, "contactPoint": { "name": "Sarah Waters", "email": "procurement@ahdb.org.uk" }, "roles": [ "buyer" ], "details": { "url": "https://ahdb.org.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "description": "Agriculture" } ] } }, { "id": "GB-FTS-172801", "name": "Fight or Flight", "identifier": { "legalName": "Fight or Flight", "noIdentifierRationale": "notOnAnyRegister" }, "address": { "streetAddress": "Soho 9 Noel Street", "locality": "London", "region": "UK", "postalCode": "W1F 8GQ", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "sme" } }, { "id": "GB-FTS-108423", "name": "AHDB", "identifier": { "legalName": "AHDB" }, "address": { "streetAddress": "Middlemarch Business Park, Siskin Parkway East", "locality": "Coventry", "postalCode": "CV3 4PE", "countryName": "United Kingdom" }, "contactPoint": { "email": "procurement@ahdb.org.uk" }, "roles": [ "reviewBody" ] } ], "buyer": { "id": "GB-COH-16480621", "name": "Agriculture and Horticulture Development Board" }, "contracts": [ { "id": "007364-2026-1", "awardID": "007364-2026-1", "title": "Strategic PR partner services requirement for AHDB", "status": "active", "dateSigned": "2026-01-28T00:00:00Z" } ], "bids": { "statistics": [ { "id": "5", "measure": "bids", "relatedLot": "1", "value": 8 }, { "id": "6", "measure": "smeBids", "relatedLot": "1", "value": 8 }, { "id": "7", "measure": "electronicBids", "relatedLot": "1", "value": 8 }, { "id": "3", "measure": "lowestValidBidValue", "relatedLot": "1", "value": 100000, "currency": "GBP" }, { "id": "4", "measure": "highestValidBidValue", "relatedLot": "1", "value": 400000, "currency": "GBP" }, { "id": "1", "measure": "lowestValidBidValue", "value": 100000, "currency": "GBP" }, { "id": "2", "measure": "highestValidBidValue", "value": 400000, "currency": "GBP" } ] }, "language": "en" }, "versionedRelease": { "ocid": "ocds-h6vhtk-061057", "description": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "This was a call off against RM6124, shortlisting suppliers based on specialisms. The opportunity was advertised to all of the shortlisted suppliers and interested parties were registered on Atamis." } ], "initiationType": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "tender" } ], "tender": { "id": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "2025-760" } ], "legalBasis": { "id": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "32014L0024" } ], "scheme": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "CELEX" } ] }, "title": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Strategic PR partner services requirement for AHDB" } ], "status": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "complete" } ], "classification": { "scheme": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "CPV" } ], "id": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "79416000" } ], "description": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Public relations services" } ] }, "mainProcurementCategory": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "services" } ], "description": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms \n8 submissions were received" } ], "lots": [ { "id": "1", "description": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Objective\nOur aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.\nStrategy\nOur strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British\nfood and the British farming community." } ], "awardCriteria": { "criteria": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ { "name": "Quality", "type": "quality", "description": "80" }, { "type": "price", "description": "20" } ] } ] }, "hasOptions": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": false } ], "status": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "cancelled" } ] } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "UK" } ] } ], "relatedLot": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "1" } ] } ], "procurementMethod": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "limited" } ], "procurementMethodDetails": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Award procedure without prior publication of a call for competition" } ], "coveredBy": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ "GPA" ] } ], "procurementMethodRationaleClassifications": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ { "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL", "id": "D_OUTSIDE_SCOPE", "description": "The procurement falls outside the scope of application of the directive" } ] } ], "procurementMethodRationale": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "This was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms" } ] }, "awards": [ { "id": "007364-2026-1", "relatedLots": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ "1" ] } ], "title": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Strategic PR partner services requirement for AHDB" } ], "status": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "active" } ], "suppliers": [ { "id": "GB-FTS-172801", "name": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Fight or Flight" } ] } ] } ], "parties": [ { "id": "GB-COH-16480621", "name": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Agriculture and Horticulture Development Board" } ], "identifier": { "legalName": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Agriculture and Horticulture Development Board" } ], "id": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "16480621" } ], "scheme": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH" } ] }, "address": { "streetAddress": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Middlemarch Business Park, Siskin Parkway East" } ], "locality": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Coventry" } ], "region": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "UKG13" } ], "postalCode": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "CV34PE" } ], "countryName": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, "contactPoint": { "name": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Sarah Waters" } ], "email": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "procurement@ahdb.org.uk" } ] }, "roles": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ "buyer" ] } ], "details": { "url": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "https://ahdb.org.uk/" } ], "classifications": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "description": "Agriculture" } ] } ] } }, { "id": "GB-FTS-172801", "name": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Fight or Flight" } ], "identifier": { "legalName": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Fight or Flight" } ], "noIdentifierRationale": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "notOnAnyRegister" } ] }, "address": { "streetAddress": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Soho 9 Noel Street" } ], "locality": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "London" } ], "region": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "UK" } ], "postalCode": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "W1F 8GQ" } ], "countryName": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, "roles": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ "supplier" ] } ], "details": { "scale": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "sme" } ] } }, { "id": "GB-FTS-108423", "name": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "AHDB" } ], "identifier": { "legalName": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "AHDB" } ] }, "address": { "streetAddress": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Middlemarch Business Park, Siskin Parkway East" } ], "locality": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Coventry" } ], "postalCode": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "CV3 4PE" } ], "countryName": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, "contactPoint": { "email": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "procurement@ahdb.org.uk" } ] }, "roles": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": [ "reviewBody" ] } ] } ], "buyer": { "id": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH-16480621" } ], "name": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Agriculture and Horticulture Development Board" } ] }, "contracts": [ { "id": "007364-2026-1", "awardID": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "007364-2026-1" } ], "title": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "Strategic PR partner services requirement for AHDB" } ], "status": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "active" } ], "dateSigned": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "2026-01-28T00:00:00Z" } ] } ], "bids": { "statistics": [ { "id": "5", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "bids" } ], "relatedLot": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 8 } ] }, { "id": "6", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "smeBids" } ], "relatedLot": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 8 } ] }, { "id": "7", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "electronicBids" } ], "relatedLot": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 8 } ] }, { "id": "3", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "lowestValidBidValue" } ], "relatedLot": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 100000 } ], "currency": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "GBP" } ] }, { "id": "4", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "highestValidBidValue" } ], "relatedLot": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 400000 } ], "currency": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "GBP" } ] }, { "id": "1", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "lowestValidBidValue" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 100000 } ], "currency": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "GBP" } ] }, { "id": "2", "measure": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "highestValidBidValue" } ], "value": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": 400000 } ], "currency": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "GBP" } ] } ] }, "language": [ { "releaseID": "007364-2026", "releaseDate": "2026-01-28T08:56:24Z", "releaseTag": [ "award", "contract" ], "value": "en" } ] } } ] }