{
    "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-060f3e",
    "publisher": {
        "name": "Cabinet Office",
        "scheme": "GB-GOR",
        "uid": "D2",
        "uri": "https://www.gov.uk/government/organisations/cabinet-office"
    },
    "publishedDate": "2026-05-28T11:48:13+01:00",
    "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
    "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting",
    "version": "1.1",
    "extensions": [
        "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
        "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
        "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
    ],
    "packages": [
        "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-060f3e"
    ],
    "records": [
        {
            "ocid": "ocds-h6vhtk-060f3e",
            "releases": [
                {
                    "ocid": "ocds-h6vhtk-060f3e",
                    "id": "006929-2026",
                    "tag": [
                        "award",
                        "contract"
                    ],
                    "date": "2026-01-27T09:59:46Z",
                    "initiationType": "tender",
                    "parties": [
                        {
                            "name": "Victoria and Albert Museum",
                            "id": "GB-PPON-PQLN-4536-WVGN",
                            "identifier": {
                                "scheme": "GB-PPON",
                                "id": "PQLN-4536-WVGN"
                            },
                            "address": {
                                "streetAddress": "Cromwell Road",
                                "locality": "London",
                                "postalCode": "SW7 2RL",
                                "country": "GB",
                                "countryName": "United Kingdom",
                                "region": "UKI33"
                            },
                            "contactPoint": {
                                "email": "procurement@vam.ac.uk"
                            },
                            "roles": [
                                "buyer"
                            ],
                            "details": {
                                "classifications": [
                                    {
                                        "scheme": "UK_CA_TYPE",
                                        "id": "publicAuthorityCentralGovernment",
                                        "description": "Public authority - central government"
                                    }
                                ]
                            }
                        },
                        {
                            "name": "OMD GROUP LIMITED",
                            "id": "GB-COH-02078820",
                            "identifier": {
                                "scheme": "GB-COH",
                                "id": "02078820"
                            },
                            "additionalIdentifiers": [
                                {
                                    "scheme": "GB-PPON",
                                    "id": "PZNX-4753-GTZL"
                                }
                            ],
                            "address": {
                                "streetAddress": "Bankside 3, 90-100 Southwark Street",
                                "locality": "London",
                                "postalCode": "SE1 0SW",
                                "country": "GB",
                                "countryName": "United Kingdom",
                                "region": "UKI44"
                            },
                            "contactPoint": {
                                "email": "mgomdgovernment@manninggottliebomd.com"
                            },
                            "roles": [
                                "supplier"
                            ],
                            "details": {
                                "url": "https://www.mgomd.com/",
                                "scale": "large",
                                "vcse": false
                            }
                        }
                    ],
                    "buyer": {
                        "id": "GB-PPON-PQLN-4536-WVGN",
                        "name": "Victoria and Albert Museum"
                    },
                    "tender": {
                        "id": "VA/CON/F25/60",
                        "legalBasis": {
                            "id": "2023/54",
                            "scheme": "UKPGA",
                            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                        },
                        "title": "V&A East Museum Media Buying",
                        "description": "We are launching our new museum in east London on April 18, 2026. The launch of V&A East Museum is a pivotal moment for the V&A. It presents a unique opportunity to attract both existing and entirely new audiences. We needed a holistic media strategy that will not only attract entirely new audiences but also span the launch of the Museum and its inaugural temporary exhibition - The Music is Black: A British Story. In order to reach these new audiences who wouldn't normally consider going to a Museum, we needed a bespoke media campaign that would show up unlike any campaign the target audience will have experienced from a museum.\nFor this campaign, we opted to use Manning Gottlieb OMD (a division of OMD Group Limited) as the provider of Media Services under CCS framework agreement RM6123. We chose this framework as it offered a compliant and speedy route to market with a single supplier that had an excellent reputation, and our initial conversation with them showed that they could meet their brief.\nDespite our intention to use the CCS framework, it has since emerged that this is not feasible because:\n1.\tThis is a complicated and bespoke campaign. Once the strategy was handed to the OMD government buying team, it became apparent that there were extra layers of approval baked into the framework agreement that we (and the OMD planning team) were not aware of.\n2.\tThe approval process would apply to the V&A because of our classification as a central government authority. However, the framework agreement does not take into account our Cultural Freedom Bodies Freedoms Charter that exempt us from the spend control for advertising, marketing, and communications.\n3.\tThere are approvals required because of non-standard special build out-of-home elements of the campaign. These elements are key for reaching these new audiences.\n4.\tThe approvals required under the CCS framework would delay our campaign to the point where it would not meet the timescales of our launch, severely affecting our ability to market these historic events. We'll also lose our opportunity to interact with the audiences and seed the story of the museum before it opens.",
                        "status": "complete",
                        "procurementMethod": "direct",
                        "procurementMethodDetails": "Direct award",
                        "procurementMethodRationale": "Having produced the strategy, OMD are now required to deliver it. We have a trusted team who are embedded in the launch strategy. They've are working closely alongside our creative agencies to develop the launch campaign creative  and we need a team who understand the nuances of a highly complicated launch and multi-faceted campaign.  \nWe engaged with OMD in good faith that the framework route was viable. The time and cost of change prohibits us from considering an alternative.",
                        "procurementMethodRationaleClassifications": [
                            {
                                "id": "singleSuppliersTechnicalReasons"
                            },
                            {
                                "id": "additionalRepeatExtensionPartialReplacement"
                            }
                        ],
                        "lots": [
                            {
                                "id": "1",
                                "status": "complete"
                            }
                        ],
                        "documents": [
                            {
                                "id": "conflictOfInterest",
                                "documentType": "conflictOfInterest",
                                "description": "Not published"
                            }
                        ]
                    },
                    "awards": [
                        {
                            "id": "1",
                            "status": "pending",
                            "value": {
                                "amountGross": 359850,
                                "amount": 299875,
                                "currency": "GBP"
                            },
                            "mainProcurementCategory": "services",
                            "aboveThreshold": true,
                            "suppliers": [
                                {
                                    "id": "GB-COH-02078820",
                                    "name": "OMD GROUP LIMITED"
                                }
                            ],
                            "items": [
                                {
                                    "id": "1",
                                    "additionalClassifications": [
                                        {
                                            "scheme": "CPV",
                                            "id": "79341000",
                                            "description": "Advertising services"
                                        }
                                    ],
                                    "deliveryAddresses": [
                                        {
                                            "region": "UKI",
                                            "country": "GB",
                                            "countryName": "United Kingdom"
                                        }
                                    ],
                                    "relatedLot": "1"
                                }
                            ],
                            "contractPeriod": {
                                "startDate": "2026-02-07T00:00:00Z",
                                "endDate": "2026-08-06T23:59:59+01:00"
                            },
                            "hasOptions": true,
                            "options": {
                                "description": "Option to vary the media required for the campaign to allow for flexibility"
                            },
                            "relatedLots": [
                                "1"
                            ],
                            "documents": [
                                {
                                    "id": "006929-2026",
                                    "documentType": "awardNotice",
                                    "noticeType": "UK5",
                                    "description": "Transparency notice on Find a Tender",
                                    "url": "https://www.find-tender.service.gov.uk/Notice/006929-2026",
                                    "datePublished": "2026-01-27T09:59:46Z",
                                    "format": "text/html"
                                }
                            ],
                            "milestones": [
                                {
                                    "id": "1",
                                    "type": "futureSignatureDate",
                                    "dueDate": "2026-02-06T23:59:59Z",
                                    "status": "scheduled"
                                }
                            ]
                        }
                    ],
                    "language": "en",
                    "extensions": [
                        "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
                        "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
                        "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
                    ]
                },
                {
                    "id": "006935-2026",
                    "tag": [
                        "award",
                        "contract"
                    ],
                    "date": "2026-01-27T10:05:07Z",
                    "initiationType": "tender",
                    "ocid": "ocds-h6vhtk-060f3e",
                    "parties": [
                        {
                            "name": "Victoria and Albert Museum",
                            "id": "GB-PPON-PQLN-4536-WVGN",
                            "identifier": {
                                "scheme": "GB-PPON",
                                "id": "PQLN-4536-WVGN"
                            },
                            "address": {
                                "streetAddress": "Cromwell Road",
                                "locality": "London",
                                "postalCode": "SW7 2RL",
                                "country": "GB",
                                "countryName": "United Kingdom",
                                "region": "UKI33"
                            },
                            "contactPoint": {
                                "email": "procurement@vam.ac.uk"
                            },
                            "roles": [
                                "buyer"
                            ],
                            "details": {
                                "classifications": [
                                    {
                                        "scheme": "UK_CA_TYPE",
                                        "id": "publicAuthorityCentralGovernment",
                                        "description": "Public authority - central government"
                                    }
                                ]
                            }
                        },
                        {
                            "name": "OMD GROUP LIMITED",
                            "id": "GB-COH-02078820",
                            "identifier": {
                                "scheme": "GB-COH",
                                "id": "02078820"
                            },
                            "additionalIdentifiers": [
                                {
                                    "scheme": "GB-PPON",
                                    "id": "PZNX-4753-GTZL"
                                }
                            ],
                            "address": {
                                "streetAddress": "Bankside 3, 90-100 Southwark Street",
                                "locality": "London",
                                "postalCode": "SE1 0SW",
                                "country": "GB",
                                "countryName": "United Kingdom",
                                "region": "UKI44"
                            },
                            "contactPoint": {
                                "email": "mgomdgovernment@manninggottliebomd.com"
                            },
                            "roles": [
                                "supplier"
                            ],
                            "details": {
                                "url": "https://www.mgomd.com/",
                                "scale": "large",
                                "vcse": false,
                                "publicServiceMissionOrganization": false,
                                "shelteredWorkshop": false
                            }
                        }
                    ],
                    "buyer": {
                        "id": "GB-PPON-PQLN-4536-WVGN",
                        "name": "Victoria and Albert Museum"
                    },
                    "tender": {
                        "id": "VA/CON/F25/60",
                        "legalBasis": {
                            "id": "2023/54",
                            "scheme": "UKPGA",
                            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                        },
                        "title": "V&A East Museum Media Buying",
                        "description": "We are launching our new museum in east London on April 18, 2026. The launch of V&A East Museum is a pivotal moment for the V&A. It presents a unique opportunity to attract both existing and entirely new audiences. We needed a holistic media strategy that will not only attract entirely new audiences but also span the launch of the Museum and its inaugural temporary exhibition - The Music is Black: A British Story. In order to reach these new audiences who wouldn't normally consider going to a Museum, we needed a bespoke media campaign that would show up unlike any campaign the target audience will have experienced from a museum.\nFor this campaign, we opted to use Manning Gottlieb OMD (a division of OMD Group Limited) as the provider of Media Services under CCS framework agreement RM6123. We chose this framework as it offered a compliant and speedy route to market with a single supplier that had an excellent reputation, and our initial conversation with them showed that they could meet their brief.\nDespite our intention to use the CCS framework, it has since emerged that this is not feasible for the reasons set out in the associated transparency notice.",
                        "status": "complete",
                        "procurementMethod": "direct",
                        "procurementMethodDetails": "Direct award",
                        "lots": [
                            {
                                "id": "1",
                                "status": "complete"
                            }
                        ]
                    },
                    "awards": [
                        {
                            "id": "1",
                            "status": "pending",
                            "date": "2026-01-27T00:00:00Z",
                            "value": {
                                "amountGross": 359850,
                                "amount": 299875,
                                "currency": "GBP"
                            },
                            "mainProcurementCategory": "services",
                            "aboveThreshold": true,
                            "suppliers": [
                                {
                                    "id": "GB-COH-02078820",
                                    "name": "OMD GROUP LIMITED"
                                }
                            ],
                            "items": [
                                {
                                    "id": "1",
                                    "additionalClassifications": [
                                        {
                                            "scheme": "CPV",
                                            "id": "79341000",
                                            "description": "Advertising services"
                                        }
                                    ],
                                    "deliveryAddresses": [
                                        {
                                            "region": "UKI",
                                            "country": "GB",
                                            "countryName": "United Kingdom"
                                        }
                                    ],
                                    "relatedLot": "1"
                                }
                            ],
                            "standstillPeriod": {
                                "endDate": "2026-02-05T23:59:59+00:00"
                            },
                            "contractPeriod": {
                                "startDate": "2026-02-07T00:00:00Z",
                                "endDate": "2026-08-06T23:59:59+01:00"
                            },
                            "hasOptions": true,
                            "options": {
                                "description": "Option to vary the media required for the campaign to allow for flexibility"
                            },
                            "relatedLots": [
                                "1"
                            ],
                            "documents": [
                                {
                                    "id": "006935-2026",
                                    "documentType": "awardNotice",
                                    "noticeType": "UK6",
                                    "description": "Contract award notice on Find a Tender",
                                    "url": "https://www.find-tender.service.gov.uk/Notice/006935-2026",
                                    "datePublished": "2026-01-27T10:05:07Z",
                                    "format": "text/html"
                                }
                            ],
                            "milestones": [
                                {
                                    "id": "1",
                                    "type": "futureSignatureDate",
                                    "dueDate": "2026-02-06T23:59:59Z",
                                    "status": "scheduled"
                                }
                            ]
                        }
                    ],
                    "language": "en",
                    "extensions": [
                        "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
                        "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
                        "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
                    ]
                },
                {
                    "buyerID": [],
                    "id": "050211-2026",
                    "tag": [
                        "award",
                        "contract"
                    ],
                    "date": "2026-05-28T11:48:12+01:00",
                    "initiationType": "tender",
                    "ocid": "ocds-h6vhtk-060f3e",
                    "parties": [
                        {
                            "name": "Victoria and Albert Museum",
                            "id": "GB-PPON-PQLN-4536-WVGN",
                            "identifier": {
                                "scheme": "GB-PPON",
                                "id": "PQLN-4536-WVGN"
                            },
                            "address": {
                                "streetAddress": "Cromwell Road",
                                "locality": "London",
                                "postalCode": "SW7 2RL",
                                "country": "GB",
                                "countryName": "United Kingdom",
                                "region": "UKI33"
                            },
                            "contactPoint": {
                                "email": "procurement@vam.ac.uk"
                            },
                            "roles": [
                                "buyer"
                            ],
                            "details": {
                                "classifications": [
                                    {
                                        "scheme": "UK_CA_TYPE",
                                        "id": "publicAuthorityCentralGovernment",
                                        "description": "Public authority - central government"
                                    }
                                ]
                            }
                        },
                        {
                            "name": "OMD GROUP LIMITED",
                            "id": "GB-COH-02078820",
                            "identifier": {
                                "scheme": "GB-COH",
                                "id": "02078820"
                            },
                            "additionalIdentifiers": [
                                {
                                    "scheme": "GB-PPON",
                                    "id": "PZNX-4753-GTZL"
                                }
                            ],
                            "address": {
                                "streetAddress": "Bankside 3, 90-100 Southwark Street",
                                "locality": "London",
                                "postalCode": "SE1 0SW",
                                "country": "GB",
                                "countryName": "United Kingdom",
                                "region": "UKI44"
                            },
                            "contactPoint": {
                                "email": "mgomdgovernment@manninggottliebomd.com"
                            },
                            "roles": [
                                "supplier"
                            ],
                            "details": {
                                "url": "https://www.mgomd.com/",
                                "scale": "large",
                                "vcse": false,
                                "publicServiceMissionOrganization": false,
                                "shelteredWorkshop": false
                            }
                        }
                    ],
                    "buyer": {
                        "id": "GB-PPON-PQLN-4536-WVGN",
                        "name": "Victoria and Albert Museum"
                    },
                    "tender": {
                        "id": "VA/CON/F25/60",
                        "legalBasis": {
                            "id": "2023/54",
                            "scheme": "UKPGA",
                            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                        },
                        "title": "V&A East Museum Media Buying",
                        "description": "As set out in the Contract Award Notice",
                        "status": "complete",
                        "procurementMethod": "direct",
                        "procurementMethodDetails": "Direct award",
                        "procurementMethodRationale": "As set out in the Transparency Notice",
                        "procurementMethodRationaleClassifications": [
                            {
                                "id": "singleSuppliersTechnicalReasons"
                            },
                            {
                                "id": "additionalRepeatExtensionPartialReplacement"
                            }
                        ],
                        "lots": [
                            {
                                "id": "1",
                                "status": "complete",
                                "description": null
                            }
                        ],
                        "documents": [
                            {
                                "id": "conflictOfInterest",
                                "documentType": "conflictOfInterest",
                                "description": "Not published"
                            }
                        ]
                    },
                    "awards": [
                        {
                            "id": "1",
                            "status": "active",
                            "mainProcurementCategory": "services",
                            "suppliers": [
                                {
                                    "id": "GB-COH-02078820",
                                    "name": "OMD GROUP LIMITED"
                                }
                            ],
                            "items": [
                                {
                                    "id": "1",
                                    "additionalClassifications": [
                                        {
                                            "scheme": "CPV",
                                            "id": "79341000",
                                            "description": "Advertising services"
                                        }
                                    ],
                                    "deliveryAddresses": [
                                        {
                                            "region": "UKI",
                                            "country": "GB",
                                            "countryName": "United Kingdom"
                                        }
                                    ],
                                    "relatedLot": "1"
                                }
                            ],
                            "relatedLots": [
                                "1"
                            ]
                        }
                    ],
                    "contracts": [
                        {
                            "id": "1",
                            "awardID": "1",
                            "status": "active",
                            "period": {
                                "startDate": "2026-02-24T00:00:00Z",
                                "endDate": "2026-08-06T23:59:59+01:00",
                                "maxExtentDate": "2027-08-06T23:59:59+01:00"
                            },
                            "hasRenewal": true,
                            "renewal": {
                                "description": "As set out in options"
                            },
                            "hasOptions": true,
                            "options": {
                                "description": "As set out in the Contract Award Notice"
                            },
                            "value": {
                                "amountGross": 359850,
                                "amount": 299875,
                                "currency": "GBP"
                            },
                            "aboveThreshold": true,
                            "dateSigned": "2026-02-24T00:00:00Z",
                            "noAgreedMetricsRationale": "Contract value is not more than £5 million including VAT",
                            "statusDetails": null,
                            "documents": [
                                {
                                    "id": "050211-2026",
                                    "documentType": "contractNotice",
                                    "noticeType": "UK7",
                                    "description": "Contract details notice on Find a Tender",
                                    "url": "https://www.find-tender.service.gov.uk/Notice/050211-2026",
                                    "datePublished": "2026-05-28T11:48:12+01:00",
                                    "format": "text/html"
                                }
                            ]
                        }
                    ],
                    "language": "en",
                    "extensions": [
                        "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_performance_failures_extension/master/extension.json",
                        "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
                        "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
                        "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
                    ]
                }
            ],
            "compiledRelease": {
                "tag": [
                    "compiled"
                ],
                "id": "ocds-h6vhtk-060f3e-2026-05-28T11:48:12+01:00",
                "date": "2026-05-28T11:48:12+01:00",
                "ocid": "ocds-h6vhtk-060f3e",
                "initiationType": "tender",
                "parties": [
                    {
                        "id": "GB-PPON-PQLN-4536-WVGN",
                        "name": "Victoria and Albert Museum",
                        "identifier": {
                            "scheme": "GB-PPON",
                            "id": "PQLN-4536-WVGN"
                        },
                        "address": {
                            "streetAddress": "Cromwell Road",
                            "locality": "London",
                            "postalCode": "SW7 2RL",
                            "country": "GB",
                            "countryName": "United Kingdom",
                            "region": "UKI33"
                        },
                        "contactPoint": {
                            "email": "procurement@vam.ac.uk"
                        },
                        "roles": [
                            "buyer"
                        ],
                        "details": {
                            "classifications": [
                                {
                                    "scheme": "UK_CA_TYPE",
                                    "id": "publicAuthorityCentralGovernment",
                                    "description": "Public authority - central government"
                                }
                            ]
                        }
                    },
                    {
                        "id": "GB-COH-02078820",
                        "name": "OMD GROUP LIMITED",
                        "identifier": {
                            "scheme": "GB-COH",
                            "id": "02078820"
                        },
                        "additionalIdentifiers": [
                            {
                                "scheme": "GB-PPON",
                                "id": "PZNX-4753-GTZL"
                            }
                        ],
                        "address": {
                            "streetAddress": "Bankside 3, 90-100 Southwark Street",
                            "locality": "London",
                            "postalCode": "SE1 0SW",
                            "country": "GB",
                            "countryName": "United Kingdom",
                            "region": "UKI44"
                        },
                        "contactPoint": {
                            "email": "mgomdgovernment@manninggottliebomd.com"
                        },
                        "roles": [
                            "supplier"
                        ],
                        "details": {
                            "url": "https://www.mgomd.com/",
                            "scale": "large",
                            "vcse": false,
                            "publicServiceMissionOrganization": false,
                            "shelteredWorkshop": false
                        }
                    }
                ],
                "buyer": {
                    "id": "GB-PPON-PQLN-4536-WVGN",
                    "name": "Victoria and Albert Museum"
                },
                "tender": {
                    "id": "VA/CON/F25/60",
                    "legalBasis": {
                        "id": "2023/54",
                        "scheme": "UKPGA",
                        "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                    },
                    "title": "V&A East Museum Media Buying",
                    "description": "As set out in the Contract Award Notice",
                    "status": "complete",
                    "procurementMethod": "direct",
                    "procurementMethodDetails": "Direct award",
                    "procurementMethodRationale": "As set out in the Transparency Notice",
                    "procurementMethodRationaleClassifications": [
                        {
                            "id": "singleSuppliersTechnicalReasons"
                        },
                        {
                            "id": "additionalRepeatExtensionPartialReplacement"
                        }
                    ],
                    "lots": [
                        {
                            "id": "1",
                            "status": "complete"
                        }
                    ],
                    "documents": [
                        {
                            "id": "conflictOfInterest",
                            "documentType": "conflictOfInterest",
                            "description": "Not published"
                        }
                    ]
                },
                "awards": [
                    {
                        "id": "1",
                        "status": "active",
                        "value": {
                            "amountGross": 359850,
                            "amount": 299875,
                            "currency": "GBP"
                        },
                        "mainProcurementCategory": "services",
                        "aboveThreshold": true,
                        "suppliers": [
                            {
                                "id": "GB-COH-02078820",
                                "name": "OMD GROUP LIMITED"
                            }
                        ],
                        "items": [
                            {
                                "id": "1",
                                "additionalClassifications": [
                                    {
                                        "scheme": "CPV",
                                        "id": "79341000",
                                        "description": "Advertising services"
                                    }
                                ],
                                "deliveryAddresses": [
                                    {
                                        "region": "UKI",
                                        "country": "GB",
                                        "countryName": "United Kingdom"
                                    },
                                    {
                                        "region": "UKI",
                                        "country": "GB",
                                        "countryName": "United Kingdom"
                                    },
                                    {
                                        "region": "UKI",
                                        "country": "GB",
                                        "countryName": "United Kingdom"
                                    }
                                ],
                                "relatedLot": "1"
                            }
                        ],
                        "contractPeriod": {
                            "startDate": "2026-02-07T00:00:00Z",
                            "endDate": "2026-08-06T23:59:59+01:00"
                        },
                        "hasOptions": true,
                        "options": {
                            "description": "Option to vary the media required for the campaign to allow for flexibility"
                        },
                        "relatedLots": [
                            "1"
                        ],
                        "documents": [
                            {
                                "id": "006929-2026",
                                "documentType": "awardNotice",
                                "noticeType": "UK5",
                                "description": "Transparency notice on Find a Tender",
                                "url": "https://www.find-tender.service.gov.uk/Notice/006929-2026",
                                "datePublished": "2026-01-27T09:59:46Z",
                                "format": "text/html"
                            },
                            {
                                "id": "006935-2026",
                                "documentType": "awardNotice",
                                "noticeType": "UK6",
                                "description": "Contract award notice on Find a Tender",
                                "url": "https://www.find-tender.service.gov.uk/Notice/006935-2026",
                                "datePublished": "2026-01-27T10:05:07Z",
                                "format": "text/html"
                            }
                        ],
                        "milestones": [
                            {
                                "id": "1",
                                "type": "futureSignatureDate",
                                "dueDate": "2026-02-06T23:59:59Z",
                                "status": "scheduled"
                            }
                        ],
                        "date": "2026-01-27T00:00:00Z",
                        "standstillPeriod": {
                            "endDate": "2026-02-05T23:59:59+00:00"
                        }
                    }
                ],
                "language": "en",
                "extensions": [
                    "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_performance_failures_extension/master/extension.json",
                    "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
                    "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
                    "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
                ],
                "contracts": [
                    {
                        "id": "1",
                        "awardID": "1",
                        "status": "active",
                        "period": {
                            "startDate": "2026-02-24T00:00:00Z",
                            "endDate": "2026-08-06T23:59:59+01:00",
                            "maxExtentDate": "2027-08-06T23:59:59+01:00"
                        },
                        "hasRenewal": true,
                        "renewal": {
                            "description": "As set out in options"
                        },
                        "hasOptions": true,
                        "options": {
                            "description": "As set out in the Contract Award Notice"
                        },
                        "value": {
                            "amountGross": 359850,
                            "amount": 299875,
                            "currency": "GBP"
                        },
                        "aboveThreshold": true,
                        "dateSigned": "2026-02-24T00:00:00Z",
                        "noAgreedMetricsRationale": "Contract value is not more than £5 million including VAT",
                        "documents": [
                            {
                                "id": "050211-2026",
                                "documentType": "contractNotice",
                                "noticeType": "UK7",
                                "description": "Contract details notice on Find a Tender",
                                "url": "https://www.find-tender.service.gov.uk/Notice/050211-2026",
                                "datePublished": "2026-05-28T11:48:12+01:00",
                                "format": "text/html"
                            }
                        ]
                    }
                ]
            },
            "versionedRelease": {
                "ocid": "ocds-h6vhtk-060f3e",
                "initiationType": [
                    {
                        "releaseID": "006929-2026",
                        "releaseDate": "2026-01-27T09:59:46Z",
                        "releaseTag": [
                            "award",
                            "contract"
                        ],
                        "value": "tender"
                    }
                ],
                "parties": [
                    {
                        "id": "GB-PPON-PQLN-4536-WVGN",
                        "name": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "Victoria and Albert Museum"
                            }
                        ],
                        "identifier": {
                            "scheme": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "GB-PPON"
                                }
                            ],
                            "id": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "PQLN-4536-WVGN"
                                }
                            ]
                        },
                        "address": {
                            "streetAddress": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "Cromwell Road"
                                }
                            ],
                            "locality": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "London"
                                }
                            ],
                            "postalCode": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "SW7 2RL"
                                }
                            ],
                            "country": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "GB"
                                }
                            ],
                            "countryName": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "United Kingdom"
                                }
                            ],
                            "region": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "UKI33"
                                }
                            ]
                        },
                        "contactPoint": {
                            "email": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "procurement@vam.ac.uk"
                                }
                            ]
                        },
                        "roles": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": [
                                    "buyer"
                                ]
                            }
                        ],
                        "details": {
                            "classifications": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": [
                                        {
                                            "scheme": "UK_CA_TYPE",
                                            "id": "publicAuthorityCentralGovernment",
                                            "description": "Public authority - central government"
                                        }
                                    ]
                                }
                            ]
                        }
                    },
                    {
                        "id": "GB-COH-02078820",
                        "name": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "OMD GROUP LIMITED"
                            }
                        ],
                        "identifier": {
                            "scheme": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "GB-COH"
                                }
                            ],
                            "id": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "02078820"
                                }
                            ]
                        },
                        "additionalIdentifiers": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": [
                                    {
                                        "scheme": "GB-PPON",
                                        "id": "PZNX-4753-GTZL"
                                    }
                                ]
                            }
                        ],
                        "address": {
                            "streetAddress": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "Bankside 3, 90-100 Southwark Street"
                                }
                            ],
                            "locality": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "London"
                                }
                            ],
                            "postalCode": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "SE1 0SW"
                                }
                            ],
                            "country": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "GB"
                                }
                            ],
                            "countryName": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "United Kingdom"
                                }
                            ],
                            "region": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "UKI44"
                                }
                            ]
                        },
                        "contactPoint": {
                            "email": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "mgomdgovernment@manninggottliebomd.com"
                                }
                            ]
                        },
                        "roles": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": [
                                    "supplier"
                                ]
                            }
                        ],
                        "details": {
                            "url": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "https://www.mgomd.com/"
                                }
                            ],
                            "scale": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "large"
                                }
                            ],
                            "vcse": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": false
                                }
                            ],
                            "publicServiceMissionOrganization": [
                                {
                                    "releaseID": "006935-2026",
                                    "releaseDate": "2026-01-27T10:05:07Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": false
                                }
                            ],
                            "shelteredWorkshop": [
                                {
                                    "releaseID": "006935-2026",
                                    "releaseDate": "2026-01-27T10:05:07Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": false
                                }
                            ]
                        }
                    }
                ],
                "buyer": {
                    "id": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "GB-PPON-PQLN-4536-WVGN"
                        }
                    ],
                    "name": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "Victoria and Albert Museum"
                        }
                    ]
                },
                "tender": {
                    "id": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "VA/CON/F25/60"
                        }
                    ],
                    "legalBasis": {
                        "id": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "2023/54"
                            }
                        ],
                        "scheme": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "UKPGA"
                            }
                        ],
                        "uri": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
                            }
                        ]
                    },
                    "title": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "V&A East Museum Media Buying"
                        }
                    ],
                    "description": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "We are launching our new museum in east London on April 18, 2026. The launch of V&A East Museum is a pivotal moment for the V&A. It presents a unique opportunity to attract both existing and entirely new audiences. We needed a holistic media strategy that will not only attract entirely new audiences but also span the launch of the Museum and its inaugural temporary exhibition - The Music is Black: A British Story. In order to reach these new audiences who wouldn't normally consider going to a Museum, we needed a bespoke media campaign that would show up unlike any campaign the target audience will have experienced from a museum.\nFor this campaign, we opted to use Manning Gottlieb OMD (a division of OMD Group Limited) as the provider of Media Services under CCS framework agreement RM6123. We chose this framework as it offered a compliant and speedy route to market with a single supplier that had an excellent reputation, and our initial conversation with them showed that they could meet their brief.\nDespite our intention to use the CCS framework, it has since emerged that this is not feasible because:\n1.\tThis is a complicated and bespoke campaign. Once the strategy was handed to the OMD government buying team, it became apparent that there were extra layers of approval baked into the framework agreement that we (and the OMD planning team) were not aware of.\n2.\tThe approval process would apply to the V&A because of our classification as a central government authority. However, the framework agreement does not take into account our Cultural Freedom Bodies Freedoms Charter that exempt us from the spend control for advertising, marketing, and communications.\n3.\tThere are approvals required because of non-standard special build out-of-home elements of the campaign. These elements are key for reaching these new audiences.\n4.\tThe approvals required under the CCS framework would delay our campaign to the point where it would not meet the timescales of our launch, severely affecting our ability to market these historic events. We'll also lose our opportunity to interact with the audiences and seed the story of the museum before it opens."
                        },
                        {
                            "releaseID": "006935-2026",
                            "releaseDate": "2026-01-27T10:05:07Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "We are launching our new museum in east London on April 18, 2026. The launch of V&A East Museum is a pivotal moment for the V&A. It presents a unique opportunity to attract both existing and entirely new audiences. We needed a holistic media strategy that will not only attract entirely new audiences but also span the launch of the Museum and its inaugural temporary exhibition - The Music is Black: A British Story. In order to reach these new audiences who wouldn't normally consider going to a Museum, we needed a bespoke media campaign that would show up unlike any campaign the target audience will have experienced from a museum.\nFor this campaign, we opted to use Manning Gottlieb OMD (a division of OMD Group Limited) as the provider of Media Services under CCS framework agreement RM6123. We chose this framework as it offered a compliant and speedy route to market with a single supplier that had an excellent reputation, and our initial conversation with them showed that they could meet their brief.\nDespite our intention to use the CCS framework, it has since emerged that this is not feasible for the reasons set out in the associated transparency notice."
                        },
                        {
                            "releaseID": "050211-2026",
                            "releaseDate": "2026-05-28T11:48:12+01:00",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "As set out in the Contract Award Notice"
                        }
                    ],
                    "status": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "complete"
                        }
                    ],
                    "procurementMethod": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "direct"
                        }
                    ],
                    "procurementMethodDetails": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "Direct award"
                        }
                    ],
                    "procurementMethodRationale": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "Having produced the strategy, OMD are now required to deliver it. We have a trusted team who are embedded in the launch strategy. They've are working closely alongside our creative agencies to develop the launch campaign creative  and we need a team who understand the nuances of a highly complicated launch and multi-faceted campaign.  \nWe engaged with OMD in good faith that the framework route was viable. The time and cost of change prohibits us from considering an alternative."
                        },
                        {
                            "releaseID": "050211-2026",
                            "releaseDate": "2026-05-28T11:48:12+01:00",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": "As set out in the Transparency Notice"
                        }
                    ],
                    "procurementMethodRationaleClassifications": [
                        {
                            "releaseID": "006929-2026",
                            "releaseDate": "2026-01-27T09:59:46Z",
                            "releaseTag": [
                                "award",
                                "contract"
                            ],
                            "value": [
                                {
                                    "id": "singleSuppliersTechnicalReasons"
                                },
                                {
                                    "id": "additionalRepeatExtensionPartialReplacement"
                                }
                            ]
                        }
                    ],
                    "lots": [
                        {
                            "id": "1",
                            "status": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "complete"
                                }
                            ],
                            "description": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": null
                                }
                            ]
                        }
                    ],
                    "documents": [
                        {
                            "id": "conflictOfInterest",
                            "documentType": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "conflictOfInterest"
                                }
                            ],
                            "description": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "Not published"
                                }
                            ]
                        }
                    ]
                },
                "awards": [
                    {
                        "id": "1",
                        "status": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "pending"
                            },
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "active"
                            }
                        ],
                        "value": {
                            "amountGross": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": 359850
                                }
                            ],
                            "amount": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": 299875
                                }
                            ],
                            "currency": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "GBP"
                                }
                            ]
                        },
                        "mainProcurementCategory": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "services"
                            }
                        ],
                        "aboveThreshold": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": true
                            }
                        ],
                        "suppliers": [
                            {
                                "id": "GB-COH-02078820",
                                "name": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "OMD GROUP LIMITED"
                                    }
                                ]
                            }
                        ],
                        "items": [
                            {
                                "id": "1",
                                "additionalClassifications": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": [
                                            {
                                                "scheme": "CPV",
                                                "id": "79341000",
                                                "description": "Advertising services"
                                            }
                                        ]
                                    }
                                ],
                                "deliveryAddresses": [
                                    {
                                        "region": [
                                            {
                                                "releaseID": "006929-2026",
                                                "releaseDate": "2026-01-27T09:59:46Z",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "UKI"
                                            }
                                        ],
                                        "country": [
                                            {
                                                "releaseID": "006929-2026",
                                                "releaseDate": "2026-01-27T09:59:46Z",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "GB"
                                            }
                                        ],
                                        "countryName": [
                                            {
                                                "releaseID": "006929-2026",
                                                "releaseDate": "2026-01-27T09:59:46Z",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "United Kingdom"
                                            }
                                        ]
                                    },
                                    {
                                        "region": [
                                            {
                                                "releaseID": "006935-2026",
                                                "releaseDate": "2026-01-27T10:05:07Z",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "UKI"
                                            }
                                        ],
                                        "country": [
                                            {
                                                "releaseID": "006935-2026",
                                                "releaseDate": "2026-01-27T10:05:07Z",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "GB"
                                            }
                                        ],
                                        "countryName": [
                                            {
                                                "releaseID": "006935-2026",
                                                "releaseDate": "2026-01-27T10:05:07Z",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "United Kingdom"
                                            }
                                        ]
                                    },
                                    {
                                        "region": [
                                            {
                                                "releaseID": "050211-2026",
                                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "UKI"
                                            }
                                        ],
                                        "country": [
                                            {
                                                "releaseID": "050211-2026",
                                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "GB"
                                            }
                                        ],
                                        "countryName": [
                                            {
                                                "releaseID": "050211-2026",
                                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                                "releaseTag": [
                                                    "award",
                                                    "contract"
                                                ],
                                                "value": "United Kingdom"
                                            }
                                        ]
                                    }
                                ],
                                "relatedLot": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "1"
                                    }
                                ]
                            }
                        ],
                        "contractPeriod": {
                            "startDate": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "2026-02-07T00:00:00Z"
                                }
                            ],
                            "endDate": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "2026-08-06T23:59:59+01:00"
                                }
                            ]
                        },
                        "hasOptions": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": true
                            }
                        ],
                        "options": {
                            "description": [
                                {
                                    "releaseID": "006929-2026",
                                    "releaseDate": "2026-01-27T09:59:46Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "Option to vary the media required for the campaign to allow for flexibility"
                                }
                            ]
                        },
                        "relatedLots": [
                            {
                                "releaseID": "006929-2026",
                                "releaseDate": "2026-01-27T09:59:46Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": [
                                    "1"
                                ]
                            }
                        ],
                        "documents": [
                            {
                                "id": "006929-2026",
                                "documentType": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "awardNotice"
                                    }
                                ],
                                "noticeType": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "UK5"
                                    }
                                ],
                                "description": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "Transparency notice on Find a Tender"
                                    }
                                ],
                                "url": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "https://www.find-tender.service.gov.uk/Notice/006929-2026"
                                    }
                                ],
                                "datePublished": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "2026-01-27T09:59:46Z"
                                    }
                                ],
                                "format": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "text/html"
                                    }
                                ]
                            },
                            {
                                "id": "006935-2026",
                                "documentType": [
                                    {
                                        "releaseID": "006935-2026",
                                        "releaseDate": "2026-01-27T10:05:07Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "awardNotice"
                                    }
                                ],
                                "noticeType": [
                                    {
                                        "releaseID": "006935-2026",
                                        "releaseDate": "2026-01-27T10:05:07Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "UK6"
                                    }
                                ],
                                "description": [
                                    {
                                        "releaseID": "006935-2026",
                                        "releaseDate": "2026-01-27T10:05:07Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "Contract award notice on Find a Tender"
                                    }
                                ],
                                "url": [
                                    {
                                        "releaseID": "006935-2026",
                                        "releaseDate": "2026-01-27T10:05:07Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "https://www.find-tender.service.gov.uk/Notice/006935-2026"
                                    }
                                ],
                                "datePublished": [
                                    {
                                        "releaseID": "006935-2026",
                                        "releaseDate": "2026-01-27T10:05:07Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "2026-01-27T10:05:07Z"
                                    }
                                ],
                                "format": [
                                    {
                                        "releaseID": "006935-2026",
                                        "releaseDate": "2026-01-27T10:05:07Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "text/html"
                                    }
                                ]
                            }
                        ],
                        "milestones": [
                            {
                                "id": "1",
                                "type": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "futureSignatureDate"
                                    }
                                ],
                                "dueDate": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "2026-02-06T23:59:59Z"
                                    }
                                ],
                                "status": [
                                    {
                                        "releaseID": "006929-2026",
                                        "releaseDate": "2026-01-27T09:59:46Z",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "scheduled"
                                    }
                                ]
                            }
                        ],
                        "date": [
                            {
                                "releaseID": "006935-2026",
                                "releaseDate": "2026-01-27T10:05:07Z",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "2026-01-27T00:00:00Z"
                            }
                        ],
                        "standstillPeriod": {
                            "endDate": [
                                {
                                    "releaseID": "006935-2026",
                                    "releaseDate": "2026-01-27T10:05:07Z",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "2026-02-05T23:59:59+00:00"
                                }
                            ]
                        }
                    }
                ],
                "language": [
                    {
                        "releaseID": "006929-2026",
                        "releaseDate": "2026-01-27T09:59:46Z",
                        "releaseTag": [
                            "award",
                            "contract"
                        ],
                        "value": "en"
                    }
                ],
                "extensions": [
                    {
                        "releaseID": "006929-2026",
                        "releaseDate": "2026-01-27T09:59:46Z",
                        "releaseTag": [
                            "award",
                            "contract"
                        ],
                        "value": [
                            "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
                            "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
                            "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
                        ]
                    },
                    {
                        "releaseID": "050211-2026",
                        "releaseDate": "2026-05-28T11:48:12+01:00",
                        "releaseTag": [
                            "award",
                            "contract"
                        ],
                        "value": [
                            "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_performance_failures_extension/master/extension.json",
                            "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json",
                            "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json",
                            "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json"
                        ]
                    }
                ],
                "contracts": [
                    {
                        "id": "1",
                        "awardID": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "1"
                            }
                        ],
                        "status": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "active"
                            }
                        ],
                        "period": {
                            "startDate": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "2026-02-24T00:00:00Z"
                                }
                            ],
                            "endDate": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "2026-08-06T23:59:59+01:00"
                                }
                            ],
                            "maxExtentDate": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "2027-08-06T23:59:59+01:00"
                                }
                            ]
                        },
                        "hasRenewal": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": true
                            }
                        ],
                        "renewal": {
                            "description": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "As set out in options"
                                }
                            ]
                        },
                        "hasOptions": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": true
                            }
                        ],
                        "options": {
                            "description": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "As set out in the Contract Award Notice"
                                }
                            ]
                        },
                        "value": {
                            "amountGross": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": 359850
                                }
                            ],
                            "amount": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": 299875
                                }
                            ],
                            "currency": [
                                {
                                    "releaseID": "050211-2026",
                                    "releaseDate": "2026-05-28T11:48:12+01:00",
                                    "releaseTag": [
                                        "award",
                                        "contract"
                                    ],
                                    "value": "GBP"
                                }
                            ]
                        },
                        "aboveThreshold": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": true
                            }
                        ],
                        "dateSigned": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "2026-02-24T00:00:00Z"
                            }
                        ],
                        "noAgreedMetricsRationale": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": "Contract value is not more than £5 million including VAT"
                            }
                        ],
                        "statusDetails": [
                            {
                                "releaseID": "050211-2026",
                                "releaseDate": "2026-05-28T11:48:12+01:00",
                                "releaseTag": [
                                    "award",
                                    "contract"
                                ],
                                "value": null
                            }
                        ],
                        "documents": [
                            {
                                "id": "050211-2026",
                                "documentType": [
                                    {
                                        "releaseID": "050211-2026",
                                        "releaseDate": "2026-05-28T11:48:12+01:00",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "contractNotice"
                                    }
                                ],
                                "noticeType": [
                                    {
                                        "releaseID": "050211-2026",
                                        "releaseDate": "2026-05-28T11:48:12+01:00",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "UK7"
                                    }
                                ],
                                "description": [
                                    {
                                        "releaseID": "050211-2026",
                                        "releaseDate": "2026-05-28T11:48:12+01:00",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "Contract details notice on Find a Tender"
                                    }
                                ],
                                "url": [
                                    {
                                        "releaseID": "050211-2026",
                                        "releaseDate": "2026-05-28T11:48:12+01:00",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "https://www.find-tender.service.gov.uk/Notice/050211-2026"
                                    }
                                ],
                                "datePublished": [
                                    {
                                        "releaseID": "050211-2026",
                                        "releaseDate": "2026-05-28T11:48:12+01:00",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "2026-05-28T11:48:12+01:00"
                                    }
                                ],
                                "format": [
                                    {
                                        "releaseID": "050211-2026",
                                        "releaseDate": "2026-05-28T11:48:12+01:00",
                                        "releaseTag": [
                                            "award",
                                            "contract"
                                        ],
                                        "value": "text/html"
                                    }
                                ]
                            }
                        ]
                    }
                ]
            }
        }
    ]
}