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} ], "countryName": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ], "region": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "UKI63" } ] }, "contactPoint": { "email": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "example@lidl.com" }, { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "name@example.com" } ] }, "roles": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": [ "supplier" ] } ], "details": { "url": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "https://www.lidl.co.uk/" } ], "scale": [ { "releaseID": "004680-2026", "releaseDate": 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"value": "00214436" } ] }, "address": { "streetAddress": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "Waterside House, 35 North Wharf Road" } ], "locality": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "London" } ], "postalCode": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "W2 1NW" } ], "country": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "GB" } ], "countryName": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ], "region": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "UKI32" } ] }, "contactPoint": { "email": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "example@marksandspencer.com" }, { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "name@example.com" } ] }, "roles": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": [ "supplier" ] } ], "details": { "url": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "https://corporate.marksandspencer.com" } ], "scale": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "large" } ], "vcse": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": false } ], "publicServiceMissionOrganization": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ], "shelteredWorkshop": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ] } }, { "id": "GB-COH-09223090", "name": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "Morrisons Groceries" } ], "identifier": { "scheme": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH" } ], "id": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "09223090" } ] }, "address": { "streetAddress": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "Hilmore House, Gain Lane" } ], "locality": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "Bradford" } ], "postalCode": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "BD3 7DL" } ], "country": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "GB" } ], "countryName": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ], "region": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "UKE41" } ] }, "contactPoint": { "email": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "name@example.com" } ] }, "roles": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": [ "supplier" ] } ], "details": { "url": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "https://www.example.com" } ], "scale": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "large" } ], "vcse": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ], "publicServiceMissionOrganization": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ], "shelteredWorkshop": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ] } }, { "id": "GB-COH-04801081", "name": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "CO-OP WHOLESALE LIMITED" } ], "identifier": { "scheme": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH" } ], "id": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "04801081" } ] }, "address": { "streetAddress": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "2 Mountview Court, 310 Friern Barnet Lane Whetstone" } ], "locality": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "London" } ], "postalCode": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "N20 0YZ" } ], "country": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "GB" } ], "countryName": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ], "region": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "UKI71" } ] }, "contactPoint": { "email": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "name@example.com" } ] }, "roles": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": [ "supplier" ] } ], "details": { "scale": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "large" } ], "vcse": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ], "publicServiceMissionOrganization": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ], "shelteredWorkshop": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": false } ] } } ], "buyer": { "id": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "GB-PPON-PBHX-8363-MBBV" } ], "name": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "Agriculture and Horticulture Development Board" } ] }, "tender": { "id": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "STA10266" } ], "legalBasis": { "id": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "2023/54" } ], "scheme": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "UKPGA" } ], "uri": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "https://www.legislation.gov.uk/ukpga/2023/54/contents" } ] }, "title": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase." } ], "description": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key\ncampaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef\nWeek & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:\nRecipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics\n(banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers\nactivity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This\nactivity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to\npurchase" }, { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:\nRecipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing\nrecognition and likelihood to purchase" } ], "status": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "complete" } ], "procurementMethod": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "direct" } ], "procurementMethodDetails": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "Direct award" } ], "procurementMethodRationale": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house\nteams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts." } ], "lots": [ { "id": "1", "status": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "complete" } ] } ], "documents": [ { "id": "conflictOfInterest", "documentType": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "conflictOfInterest" } ], "description": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "Not published" } ] } ], "riskDetails": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house\nteams. We have chosen to support larger food retailers to increase visibility for our campaigns" } ], "procurementMethodRationaleClassifications": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": [ { "id": "urgency" } ] } ] }, "awards": [ { "id": "1", "title": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase" } ], "status": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "pending" }, { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "active" } ], "value": { "amountGross": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": 94444 } ], "amount": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": 78703 } ], "currency": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "GBP" } ] }, "mainProcurementCategory": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "services" } ], "aboveThreshold": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": true } ], "suppliers": [ { "id": "GB-COH-00464777", "name": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "ASDA STORES LIMITED" } ] } ], "items": [ { "id": "1", "additionalClassifications": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": [ { "scheme": "CPV", "id": "79342100", "description": "Direct marketing services" } ] } ], "deliveryAddresses": [ { "region": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "UK" } ], "country": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "GB" } ], "countryName": [ { "releaseID": "004680-2026", "releaseDate": "2026-01-20T10:46:10Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, { "region": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "UK" } ], "country": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "GB" } ], "countryName": [ { "releaseID": "005180-2026", "releaseDate": "2026-01-21T11:13:30Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] } ], "relatedLot": [ { "releaseID": "004680-2026", "releaseDate": 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