{ "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-05efd7", "publisher": { "name": "Cabinet Office", "scheme": "GB-GOR", "uid": "D2", "uri": "https://www.gov.uk/government/organisations/cabinet-office" }, "publishedDate": "2026-06-01T14:59:01+01:00", "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/", "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting", "version": "1.1", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ], "packages": [ "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-05efd7" ], "records": [ { "ocid": "ocds-h6vhtk-05efd7", "releases": [ { "ocid": "ocds-h6vhtk-05efd7", "id": "080211-2025", "tag": [ "planning" ], "date": "2025-12-05T14:11:14Z", "initiationType": "tender", "planning": { "documents": [ { "id": "080211-2025", "documentType": "plannedProcurementNotice", "noticeType": "UK1", "description": "Pipeline notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/080211-2025", "datePublished": "2025-12-05T14:11:14Z", "format": "text/html" } ] }, "parties": [ { "name": "Transport for Wales", "id": "GB-COH-09476013", "identifier": { "scheme": "GB-COH", "id": "09476013" }, "address": { "streetAddress": "3 Llys Cadwyn", "locality": "Pontypridd", "postalCode": "CF37 4TH", "country": "GB", "countryName": "United Kingdom", "region": "UKL15" }, "contactPoint": { "email": "supplychain@tfw.wales" }, "roles": [ "buyer" ], "details": { "url": "http://tfw.wales", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - 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Digital and Performance Marketing\nProvide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. \nLot 2. Marketing Effectiveness and Evaluation \nMeasure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations.\nLot 3. Creative and Advertising Campaigns\nProvide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns.\nLot 4. Events and Brand Activation\nPlan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. 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Digital and Performance Marketing\nProvide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. \nLot 2. Marketing Effectiveness and Evaluation \nMeasure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations.\nLot 3. Creative and Advertising Campaigns\nProvide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns.\nLot 4. Events and Brand Activation\nPlan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. 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sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } } ], "buyer": { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales" }, "tender": { "id": "C0187 / C001314", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Marketing Services", "description": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe procurement is structured into four distinct lots, each covering a specialist area of marketing delivery\n- Lot 1 Digital and Performance Marketing\n- Lot 2 Marketing Effectiveness and Evaluation\n- Lot 3 Creative and Advertising Campaigns\n- Lot 4 Events, Experimental and Brand Activation", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" }, { "id": "2", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "2" }, { "id": "3", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "3" }, { "id": "4", "additionalClassifications": [ { "scheme": "CPV", "id": "79952000", "description": "Event services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "4" } ], "value": { "amountGross": 31920720, "amount": 26600000, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "isAccelerated": true, "acceleratedRationale": "State of urgency", "features": "Transport for Wales is utilising a multi-stage approach to this tender. \nNo reduced tendering period - 25 day tendering period provided." }, "mainProcurementCategory": "services", "aboveThreshold": true, "techniques": { "hasFrameworkAgreement": true, "frameworkAgreement": { "maximumParticipants": 9, "method": "withAndWithoutReopeningCompetition", "type": "closed", "description": "Lot 1 and 3 - Under these lots, TfW reserve the right to \n- Request both Suppliers compete in a mini competition for any value \n- Direct Award a project up to the value of £207,000\nLot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work" } }, "submissionMethodDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nhttps://tfw.my.site.com", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en", "cy" ] }, "tenderPeriod": { "endDate": "2026-06-22T12:00:00+01:00" }, "enquiryPeriod": { "endDate": "2026-06-15T00:00:00+01:00" }, "awardPeriod": { "endDate": "2026-09-15T23:59:59+01:00" }, "lots": [ { "id": "1", "title": "Digital and Performance Marketing", "description": "TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel.  ", "status": "active", "value": { "amountGross": 14400000, "amount": 12000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "price", "name": "Commercial", "description": "20%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "2", "title": "Marketing Effectiveness and Evaluation", "description": "TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity. ", "status": "active", "value": { "amountGross": 720000, "amount": 600000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "60% technical, 10% social value, 30% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "60%" }, { "type": "price", "name": "Commercial", "description": "30%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "3", "title": "Creative and Advertising Campaigns", "description": "TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money. ", "status": "active", "value": { "amountGross": 14400000, "amount": 12000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "4", "title": "Events, Experimental and Brand Activation", "description": "TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. ", "status": "active", "value": { "amountGross": 2400000, "amount": 2000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } } ], "documents": [ { "id": "future", "documentType": "biddingDocuments", "accessDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nDolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome" }, { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "049160-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/049160-2026", "datePublished": "2026-05-26T16:49:58+01:00", "format": "text/html" } ] }, "language": "en", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_performance_failures_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ] }, { "id": "049355-2026", "tag": [ "tenderUpdate" ], "date": "2026-05-27T08:45:13+01:00", "initiationType": "tender", "ocid": "ocds-h6vhtk-05efd7", "parties": [ { "name": "Transport for Wales", "id": "GB-PPON-PPHD-4211-XYXJ", "identifier": { "scheme": "GB-PPON", "id": "PPHD-4211-XYXJ" }, "address": { "streetAddress": "3 Llys Cadwyn", "locality": "Pontypridd", "postalCode": "CF37 4TH", "country": "GB", "countryName": "United Kingdom", "region": "UKL15" }, "contactPoint": { "name": "Rebecca Whitehead", "email": "rebecca.whitehead@tfw.wales", "telephone": "0000" }, "roles": [ "buyer" ], "details": { "url": "http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } } ], "buyer": { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales" }, "tender": { "id": "C0187 / C001314", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Marketing Services", "description": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe procurement is structured into four distinct lots, each covering a specialist area of marketing delivery\n- Lot 1 Digital and Performance Marketing\n- Lot 2 Marketing Effectiveness and Evaluation\n- Lot 3 Creative and Advertising Campaigns\n- Lot 4 Events, Experiential and Brand Activation", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" }, { "id": "2", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "2" }, { "id": "3", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "3" }, { "id": "4", "additionalClassifications": [ { "scheme": "CPV", "id": "79952000", "description": "Event services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "4" } ], "value": { "amountGross": 31920720, "amount": 26600000, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "isAccelerated": true, "acceleratedRationale": "State of urgency", "features": "Transport for Wales is utilising a multi-stage approach to this tender. \nNo reduced tendering period - 25 day tendering period provided." }, "mainProcurementCategory": "services", "aboveThreshold": true, "techniques": { "hasFrameworkAgreement": true, "frameworkAgreement": { "maximumParticipants": 9, "method": "withAndWithoutReopeningCompetition", "type": "closed", "description": "Lot 1 and 3 - Under these lots, TfW reserve the right to \n- Request both Suppliers compete in a mini competition for any value \n- Direct Award a project up to the value of £207,000\nLot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work" } }, "submissionMethodDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nhttps://tfw.my.site.com", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en", "cy" ] }, "tenderPeriod": { "endDate": "2026-06-22T12:00:00+01:00" }, "enquiryPeriod": { "endDate": "2026-06-15T00:00:00+01:00" }, "awardPeriod": { "endDate": "2026-09-15T23:59:59+01:00" }, "lots": [ { "id": "1", "title": "Digital and Performance Marketing", "description": "TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel.  ", "status": "active", "value": { "amountGross": 14400000, "amount": 12000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "price", "name": "Commercial", "description": "20%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "2", "title": "Marketing Effectiveness and Evaluation", "description": "TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity. ", "status": "active", "value": { "amountGross": 720000, "amount": 600000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "60% technical, 10% social value, 30% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "60%" }, { "type": "price", "name": "Commercial", "description": "30%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "3", "title": "Creative and Advertising Campaigns", "description": "TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money. ", "status": "active", "value": { "amountGross": 14400000, "amount": 12000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "4", "title": "Events, Experimental and Brand Activation", "description": "TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. ", "status": "active", "value": { "amountGross": 2400000, "amount": 2000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } } ], "documents": [ { "id": "future", "documentType": "biddingDocuments", "accessDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nDolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome" }, { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "049355-2026", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/049355-2026", "datePublished": "2026-05-27T08:45:13+01:00", "format": "text/html" } ] }, "language": "en", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_performance_failures_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ] }, { "id": "051471-2026", "tag": [ "tenderUpdate" ], "date": "2026-06-01T14:59:01+01:00", "initiationType": "tender", "ocid": "ocds-h6vhtk-05efd7", "parties": [ { "name": "Transport for Wales", "id": "GB-PPON-PPHD-4211-XYXJ", "identifier": { "scheme": "GB-PPON", "id": "PPHD-4211-XYXJ" }, "address": { "streetAddress": "3 Llys Cadwyn", "locality": "Pontypridd", "postalCode": "CF37 4TH", "country": "GB", "countryName": "United Kingdom", "region": "UKL15" }, "contactPoint": { "name": "Rebecca Whitehead", "email": "rebecca.whitehead@tfw.wales", "telephone": "0000" }, "roles": [ "buyer" ], "details": { "url": "http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } } ], "buyer": { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales" }, "tender": { "id": "C0187 / C001314", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Marketing Services", "description": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe procurement is structured into four distinct lots, each covering a specialist area of marketing delivery\n- Lot 1 Digital and Performance Marketing\n- Lot 2 Marketing Effectiveness and Evaluation\n- Lot 3 Creative and Advertising Campaigns\n- Lot 4 Events, Experiential and Brand Activation", "status": "active", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" }, { "id": "2", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "2" }, { "id": "3", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "3" }, { "id": "4", "additionalClassifications": [ { "scheme": "CPV", "id": "79952000", "description": "Event services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "4" } ], "value": { "amountGross": 31920720, "amount": 26600000, "currency": "GBP" }, "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "isAccelerated": true, "acceleratedRationale": "State of urgency", "features": "Transport for Wales is utilising a multi-stage approach to this tender. \nNo reduced tendering period - 25 day tendering period provided." }, "mainProcurementCategory": "services", "aboveThreshold": true, "techniques": { "hasFrameworkAgreement": true, "frameworkAgreement": { "maximumParticipants": 9, "method": "withAndWithoutReopeningCompetition", "type": "closed", "description": "Lot 1 and 3 - Under these lots, TfW reserve the right to \n- Request both Suppliers compete in a mini competition for any value \n- Direct Award a project up to the value of £207,000\nLot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work" } }, "submissionMethodDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nhttps://tfw.my.site.com", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en", "cy" ] }, "tenderPeriod": { "endDate": "2026-06-22T12:00:00+01:00" }, "enquiryPeriod": { "endDate": "2026-06-05T00:00:00+01:00" }, "awardPeriod": { "endDate": "2026-09-15T23:59:59+01:00" }, "lots": [ { "id": "1", "title": "Digital and Performance Marketing", "description": "TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel.  ", "status": "active", "value": { "amountGross": 14400000, "amount": 12000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "price", "name": "Commercial", "description": "20%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "2", "title": "Marketing Effectiveness and Evaluation", "description": "TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity. ", "status": "active", "value": { "amountGross": 720000, "amount": 600000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "60% technical, 10% social value, 30% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "60%" }, { "type": "price", "name": "Commercial", "description": "30%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "3", "title": "Creative and Advertising Campaigns", "description": "TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money. ", "status": "active", "value": { "amountGross": 14400000, "amount": 12000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } }, { "id": "4", "title": "Events, Experimental and Brand Activation", "description": "TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. ", "status": "active", "value": { "amountGross": 2400000, "amount": 2000000, "currency": "GBP" }, "awardCriteria": { "weightingDescription": "70% technical, 10% social value, 20% commercial", "criteria": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] }, "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "2+1+1" } } ], "documents": [ { "id": "future", "documentType": "biddingDocuments", "accessDetails": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. 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sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } }, { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales", "identifier": { "scheme": "GB-PPON", "id": "PPHD-4211-XYXJ" }, "address": { "streetAddress": "3 Llys Cadwyn", "locality": "Pontypridd", "postalCode": "CF37 4TH", "country": "GB", "countryName": "United Kingdom", "region": "UKL15" }, "contactPoint": { "name": "Rebecca Whitehead", "email": "rebecca.whitehead@tfw.wales", "telephone": "0000" }, "roles": [ "buyer" ], "details": { "url": "http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599", "classifications": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } } ], "buyer": { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales" }, "tender": { "id": "C0187 / C001314", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Marketing Services", "description": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe procurement is structured into four distinct lots, each covering a specialist area of marketing delivery\n- Lot 1 Digital and Performance Marketing\n- Lot 2 Marketing Effectiveness and Evaluation\n- Lot 3 Creative and Advertising Campaigns\n- Lot 4 Events, Experiential and Brand Activation", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" }, { "id": "2", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "2" }, { "id": "3", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "3" }, { "id": "4", "additionalClassifications": [ { "scheme": "CPV", "id": "79952000", "description": "Event services" } ], "deliveryAddresses": [ { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "4" } ], "value": { "amountGross": 31920720, "amount": 26600000, "currency": "GBP" }, "mainProcurementCategory": "services", "lots": [ { "id": "1", "suitability": { "sme": true, "vcse": true }, "contractPeriod": { "startDate": "2026-09-30T00:00:00+01:00", "endDate": "2028-09-29T23:59:59+01:00", "maxExtentDate": "2030-09-29T23:59:59+01:00" }, "status": "active", "title": "Digital and Performance Marketing", "description": "TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. 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"https://www.find-tender.service.gov.uk/Notice/004795-2026" } ], "datePublished": [ { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "2026-01-20T12:39:56Z" } ], "format": [ { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "text/html" } ] } ], "milestones": [ { "id": "engagement", "type": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "engagement" } ], "description": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "Transport for Wales (TfW) will host a Supplier Engagement Event on:\nDate: Wednesday 11 February 2026\nTime: 2:00pm – 4:00pm\nLocation: Details will be provided after registration.\nAll suppliers wishing to attend must complete the registration form (link below) to secure a place.\nEvent Agenda\nWelcome and introductions\nHousekeeping\nBackground\nProcurement strategy\nLotting structure\nTender process\nTimeline\nQuestions and answers\nIf you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack.\nPlease use this link to register. https://forms.office.com/e/M4vV0HTVxX\nIf you have issues with the link, please copy and paste the following into your browser. \nhttps://forms.office.com/e/M4vV0HTVxX" }, { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "Transport for Wales (TfW) will host a Supplier Engagement Event on:\nDate: Wednesday 11 February 2026\nTime: 2:00pm – 4:00pm\nLocation: Details will be provided after registration.\n**All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.**\nEvent Agenda:\nWelcome and introductions\nHousekeeping\nBackground\nProcurement strategy\nLotting structure\nTender process\nTimeline\nQuestions and answers\nIf you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack.\nPlease use this link to register. https://forms.office.com/e/M4vV0HTVxX\nIf you have issues with the link, please copy and paste the following into your browser. \nhttps://forms.office.com/e/M4vV0HTVxX\nPlease register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026." } ], "dueDate": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "2026-02-12T23:59:59+00:00" }, { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "2026-02-11T23:59:59+00:00" } ], "status": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "scheduled" } ] } ] }, "parties": [ { "id": "GB-COH-09476013", "name": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "Transport for Wales" } ], "identifier": { "scheme": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "GB-COH" } ], "id": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "09476013" } ] }, "address": { "streetAddress": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "3 Llys Cadwyn" } ], "locality": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "Pontypridd" } ], "postalCode": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "CF37 4TH" } ], "country": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "GB" } ], "countryName": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "United Kingdom" } ], "region": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "UKL15" } ] }, "contactPoint": { "email": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "supplychain@tfw.wales" } ], "name": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "Rachel Probert" } ] }, "roles": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": [ "buyer" ] } ], "details": { "url": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "http://tfw.wales" }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "https://tfw.wales/" } ], "classifications": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } ] } }, { "id": "GB-PPON-PPHD-4211-XYXJ", "name": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Transport for Wales" } ], "identifier": { "scheme": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GB-PPON" } ], "id": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "PPHD-4211-XYXJ" } ] }, "address": { "streetAddress": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "3 Llys Cadwyn" } ], "locality": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Pontypridd" } ], "postalCode": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "CF37 4TH" } ], "country": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GB" } ], "countryName": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "United Kingdom" } ], "region": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "UKL15" } ] }, "contactPoint": { "name": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Rebecca Whitehead" } ], "email": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "rebecca.whitehead@tfw.wales" } ], "telephone": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "0000" } ] }, "roles": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ "buyer" ] } ], "details": { "url": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599" } ], "classifications": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "scheme": "UK_CA_TYPE", "id": "publicAuthoritySubCentralGovernment", "description": "Public authority - sub-central government" }, { "scheme": "UK_CA_DEVOLVED_REGULATIONS", "id": "GB-WLS", "description": "Welsh devolved regulations apply" } ] } ] } } ], "buyer": { "id": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "GB-COH-09476013" }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GB-PPON-PPHD-4211-XYXJ" } ], "name": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "Transport for Wales" } ] }, "tender": { "id": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "ocds-h6vhtk-05efd7" }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "C001301.00" }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "C0187 / C001314" } ], "legalBasis": { "id": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "2023/54" } ], "scheme": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "UKPGA" } ], "uri": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "https://www.legislation.gov.uk/ukpga/2023/54/contents" } ] }, "title": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "Marketing Services" } ], "description": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "For the provision to TfW of Marketing Services" }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "TfW is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe future procurement is expected to be structured into four distinct lots, each covering a specialist area of marketing delivery:\nLot 1. Digital and Performance Marketing\nProvide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. \nLot 2. Marketing Effectiveness and Evaluation \nMeasure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations.\nLot 3. Creative and Advertising Campaigns\nProvide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns.\nLot 4. Events and Brand Activation\nPlan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. Provide end-to-end services such as staffing, AV, talent booking, brand activations, and full logistics for all experiential activities." }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe procurement is structured into four distinct lots, each covering a specialist area of marketing delivery\n- Lot 1 Digital and Performance Marketing\n- Lot 2 Marketing Effectiveness and Evaluation\n- Lot 3 Creative and Advertising Campaigns\n- Lot 4 Events, Experimental and Brand Activation" }, { "releaseID": "049355-2026", "releaseDate": "2026-05-27T08:45:13+01:00", "releaseTag": [ "tenderUpdate" ], "value": "Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. \nThe procurement is structured into four distinct lots, each covering a specialist area of marketing delivery\n- Lot 1 Digital and Performance Marketing\n- Lot 2 Marketing Effectiveness and Evaluation\n- Lot 3 Creative and Advertising Campaigns\n- Lot 4 Events, Experiential and Brand Activation" } ], "items": [ { "id": "1", "additionalClassifications": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ] }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "79952000", "description": "Event services" }, { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ] }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ] } ], "deliveryAddresses": [ { "region": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "UK" } ], "country": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "GB" } ], "countryName": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "United Kingdom" } ] }, { "region": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "UKL" } ], "country": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "GB" } ], "countryName": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "United Kingdom" } ] }, { "region": [ { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "UKL" } ], "country": [ { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "GB" } ], "countryName": [ { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "United Kingdom" } ] }, { "region": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "UKL" } ], "country": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GB" } ], "countryName": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "United Kingdom" } ] }, { "region": [ { "releaseID": 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"051471-2026", "releaseDate": "2026-06-01T14:59:01+01:00", "releaseTag": [ "tenderUpdate" ], "value": "GB" } ], "countryName": [ { "releaseID": "051471-2026", "releaseDate": "2026-06-01T14:59:01+01:00", "releaseTag": [ "tenderUpdate" ], "value": "United Kingdom" } ] } ], "relatedLot": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "3" } ] }, { "id": "4", "additionalClassifications": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "scheme": "CPV", "id": "79952000", "description": "Event services" } ] } ], "deliveryAddresses": [ { "region": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "UKL" } ], "country": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GB" } ], "countryName": [ { "releaseID": "049160-2026", "releaseDate": 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"releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "4" } ] } ], "value": { "amountGross": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": 44400000 }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 31920720 } ], "amount": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": 37000000 }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": 36999999 }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 26600000 } ], "currency": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "GBP" } ] }, "mainProcurementCategory": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "services" } ], "lots": [ { "id": "1", "suitability": { "sme": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": true } ], "vcse": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ] }, "contractPeriod": { "startDate": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "2026-11-01T00:00:00+00:00" }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "2026-07-06T00:00:00+01:00" }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-09-30T00:00:00+01:00" } ], "endDate": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "2030-10-31T23:59:59+00:00" }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2028-09-29T23:59:59+01:00" } ], "maxExtentDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2030-09-29T23:59:59+01:00" } ] }, "status": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "planned" }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "title": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Digital and Performance Marketing" } ], "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel.  " } ], "value": { "amountGross": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 14400000 } ], "amount": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 12000000 } ], "currency": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GBP" } ] }, "awardCriteria": { "weightingDescription": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "70% technical, 10% social value, 20% commercial" } ], "criteria": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "price", "name": "Commercial", "description": "20%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] } ] }, "hasRenewal": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "renewal": { "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2+1+1" } ] } }, { "id": "2", "title": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Marketing Effectiveness and Evaluation" } ], "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity. " } ], "status": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "value": { "amountGross": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 720000 } ], "amount": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 600000 } ], "currency": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GBP" } ] }, "awardCriteria": { "weightingDescription": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "60% technical, 10% social value, 30% commercial" } ], "criteria": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "type": "quality", "name": "Technical", "description": "60%" }, { "type": "price", "name": "Commercial", "description": "30%" }, { "type": "quality", "name": "Social Value", "description": "10%" } ] } ] }, "suitability": { "sme": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "vcse": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ] }, "contractPeriod": { "startDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-09-30T00:00:00+01:00" } ], "endDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2028-09-29T23:59:59+01:00" } ], "maxExtentDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2030-09-29T23:59:59+01:00" } ] }, "hasRenewal": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "renewal": { "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2+1+1" } ] } }, { "id": "3", "title": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Creative and Advertising Campaigns" } ], "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money. " } ], "status": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "value": { "amountGross": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 14400000 } ], "amount": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 12000000 } ], "currency": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GBP" } ] }, "awardCriteria": { "weightingDescription": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "70% technical, 10% social value, 20% commercial" } ], "criteria": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] } ] }, "suitability": { "sme": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "vcse": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ] }, "contractPeriod": { "startDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-09-30T00:00:00+01:00" } ], "endDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2028-09-29T23:59:59+01:00" } ], "maxExtentDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2030-09-29T23:59:59+01:00" } ] }, "hasRenewal": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "renewal": { "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2+1+1" } ] } }, { "id": "4", "title": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Events, Experimental and Brand Activation" } ], "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. " } ], "status": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "value": { "amountGross": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 2400000 } ], "amount": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 2000000 } ], "currency": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "GBP" } ] }, "awardCriteria": { "weightingDescription": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "70% technical, 10% social value, 20% commercial" } ], "criteria": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ { "type": "quality", "name": "Technical", "description": "70%" }, { "type": "quality", "name": "Social Value", "description": "10%" }, { "type": "price", "name": "Commercial", "description": "20%" } ] } ] }, "suitability": { "sme": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "vcse": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ] }, "contractPeriod": { "startDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-09-30T00:00:00+01:00" } ], "endDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2028-09-29T23:59:59+01:00" } ], "maxExtentDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2030-09-29T23:59:59+01:00" } ] }, "hasRenewal": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "renewal": { "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2+1+1" } ] } } ], "communication": { "futureNoticeDate": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "2026-03-01T23:59:59+00:00" }, { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": "2026-03-02T23:59:59+00:00" } ] }, "status": [ { "releaseID": "080211-2025", "releaseDate": "2025-12-05T14:11:14Z", "releaseTag": [ "planning" ], "value": "planned" }, { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "active" } ], "aboveThreshold": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": true } ], "techniques": { "hasFrameworkAgreement": [ { "releaseID": "004727-2026", "releaseDate": "2026-01-20T11:41:00Z", "releaseTag": [ "planning" ], "value": true } ], "frameworkAgreement": { "maximumParticipants": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": 9 } ], "method": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "withAndWithoutReopeningCompetition" } ], "type": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "closed" } ], "description": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Lot 1 and 3 - Under these lots, TfW reserve the right to \n- Request both Suppliers compete in a mini competition for any value \n- Direct Award a project up to the value of £207,000\nLot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work" } ] } }, "amendments": [ { "id": "004795-2026", "description": [ { "releaseID": "004795-2026", "releaseDate": "2026-01-20T12:39:56Z", "releaseTag": [ "planningUpdate" ], "value": "Edit for clarity of registration response date." } ] }, { "id": "051471-2026", "description": [ { "releaseID": "051471-2026", "releaseDate": "2026-06-01T14:59:01+01:00", "releaseTag": [ "tenderUpdate" ], "value": "Inclusion of instructions for the portal." } ] } ], "procurementMethod": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "open" } ], "procurementMethodDetails": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Competitive flexible procedure" } ], "procedure": { "isAccelerated": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": true } ], "acceleratedRationale": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "State of urgency" } ], "features": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Transport for Wales is utilising a multi-stage approach to this tender. \nNo reduced tendering period - 25 day tendering period provided." } ] }, "submissionMethodDetails": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nhttps://tfw.my.site.com" } ], "submissionTerms": { "electronicSubmissionPolicy": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "allowed" } ], "languages": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": [ "en", "cy" ] } ] }, "tenderPeriod": { "endDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-06-22T12:00:00+01:00" } ] }, "enquiryPeriod": { "endDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-06-15T00:00:00+01:00" }, { "releaseID": "051471-2026", "releaseDate": "2026-06-01T14:59:01+01:00", "releaseTag": [ "tenderUpdate" ], "value": "2026-06-05T00:00:00+01:00" } ] }, "awardPeriod": { "endDate": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "2026-09-15T23:59:59+01:00" } ] }, "documents": [ { "id": "future", "documentType": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "biddingDocuments" } ], "accessDetails": [ { "releaseID": "049160-2026", "releaseDate": "2026-05-26T16:49:58+01:00", "releaseTag": [ "tender" ], "value": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nDolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome" }, { "releaseID": "051471-2026", "releaseDate": "2026-06-01T14:59:01+01:00", "releaseTag": [ "tenderUpdate" ], "value": "Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad.\nMae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw.\nTransport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation.\nCreating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live.\nDolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome\nInstructions - \nOnce registered onto the portal, you will be able to see all of Transport for Wales tendering opportunities in 'Find Opportunities'.\nAll the tenders you have registered an interest in will be visible in 'My proposals and Quotes', including all the relevant tender documentation and requirements. 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