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"value": "2026-01-08T16:52:53Z" } ], "format": [ { "releaseID": "001625-2026", "releaseDate": "2026-01-08T16:52:53Z", "releaseTag": [ "planningUpdate" ], "value": "text/html" } ] } ], "milestones": [ { "id": "engagement", "type": [ { "releaseID": "000231-2026", "releaseDate": "2026-01-05T11:38:28Z", "releaseTag": [ "planning" ], "value": "engagement" } ], "description": [ { "releaseID": "000231-2026", "releaseDate": "2026-01-05T11:38:28Z", "releaseTag": [ "planning" ], "value": "Transport for Wales are using this Preliminary Market Engagement Notice to identify supplier interest in the upcoming requirement for the Strategic Brand Guardianship. TfW may in future decide to hold an online market engagement session via Microsoft Teams. If this is the case, then suppliers that complete the feedback questionnaire attached, will be contacted and invited. \nPlease complete this Microsoft Form Feedback Questionnaire by 5pm, Thursday 8th January 2026. https://forms.office.com/Pages/ResponsePage.aspx?id=JNDchxkwJkiZVrp2sqBP9GQHxZZpmRBEpZb6y9KNSQVUMDZDODNEWDBERDJHV0w4U1A0UUFLS0NZSi4u (if the link doesn't allow you to click it, please copy and paste it into your internet browser). " }, { "releaseID": "001625-2026", "releaseDate": "2026-01-08T16:52:53Z", "releaseTag": [ "planningUpdate" ], "value": "Transport for Wales are using this Preliminary Market Engagement Notice to identify supplier interest in the upcoming requirement for the Strategic Brand Guardianship. TfW may in future decide to hold an online market engagement session via Microsoft Teams. If this is the case, then suppliers that complete the feedback questionnaire attached, will be contacted and invited. \nPlease complete this Microsoft Form Feedback Questionnaire by 5pm, Monday 12th January 2026. https://forms.office.com/Pages/ResponsePage.aspx?id=JNDchxkwJkiZVrp2sqBP9GQHxZZpmRBEpZb6y9KNSQVUMDZDODNEWDBERDJHV0w4U1A0UUFLS0NZSi4u\n(if the link doesn't allow you to click it, please copy and paste it into your internet browser). 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], "value": [ "supplier" ] } ], "details": { "scale": [ { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": "sme" } ], "vcse": [ { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": false } ], "publicServiceMissionOrganization": [ { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": false } ], "shelteredWorkshop": [ { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": false } ] } } ], "buyer": { "id": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "GB-COH-09476013" }, { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": "GB-PPON-PPHD-4211-XYXJ" } ], "name": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "Transport for Wales" } ] }, "tender": { "id": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "ocds-h6vhtk-05efd6" }, { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": "C01300.00" } ], "legalBasis": { "id": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "2023/54" } ], "scheme": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "UKPGA" } ], "uri": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "https://www.legislation.gov.uk/ukpga/2023/54/contents" } ] }, "title": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "Brand Guardianship" }, { "releaseID": "000231-2026", "releaseDate": "2026-01-05T11:38:28Z", "releaseTag": [ "planning" ], "value": "TfW Strategic Brand Guardianship" }, { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": "Strategic Brand Guardianship" } ], "description": [ { "releaseID": "080210-2025", "releaseDate": "2025-12-05T14:10:07Z", "releaseTag": [ "planning" ], "value": "For the provision to TfW of Brand Guardianship" }, { "releaseID": "000231-2026", "releaseDate": "2026-01-05T11:38:28Z", "releaseTag": [ "planning" ], "value": "TfW requires a strategic Brand Guardianship agency to provide insight and expertise that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development.\nCore services may include, but are not limited to: \n• Strategic brand direction, evolution and innovation \n• Branded customer experience \n• Brand guardianship and governance \n• Creative development and brand activation \n• Strategic expertise and insight \t" }, { "releaseID": "066031-2026", "releaseDate": "2026-07-14T10:55:58+01:00", "releaseTag": [ "award", "contract" ], "value": "Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.\nThe successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. 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