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It is a cornerstone of the region's growth, contributing over 12% to GVA and more than 10% of total employment. To sustain growth, enhance decision making and improve visitor dispersal across the six boroughs, LCR proposes that creation of a Visitor Economy Research and Data Insights Dashboard. This centralised platform will consolidate multiple data sources, provide real time insights, track changes and performance over time and support evidence-led destination management. \n2.\tWe are seeking to engage with commercial operators and businesses who provide a service of this nature and can support the following aims and objectives. \nAim \n3.\tThe aim is that the platform will support the following:\na.\tEvidence based decision making \nb.\tEnhanced data sharing across boroughs and stakeholders\nc.\tImproving visitors' experiences and dispersal\nd.\tSupporting sustainable tourism and recovery\ne.\tTracking ROI and campaign effectiveness\n4.\tThe platform will also enable cross-analysis of visitor behaviour, measure the impact of campaigns and events and provide borough level benchmarking, ensuring the region maximises return in its marketing and infrastructure investment\nObjectives\n5.\tThe dashboard will:\na.\tConsolidate diverse datasets (eg footfall, spend, surveys, hotel occupancy, attraction attendance, VisitBritain surveys)\nb.\tProvide borough specific and region wide performance insights\nc.\tTrack key metrics : visitor origin, duration of stay, dispersal, spend and event attendance\nd.\tSupport trend analysis \ne.\tEnable reporting tailored to local authorities, destination partners, businesses and event organisers" }, { "releaseID": "047111-2026", "releaseDate": "2026-05-21T13:57:00+01:00", "releaseTag": [ "award", "contract" ], "value": "The delivery of a comprehensive, integrated visitor economy data dashboard that consolidates diverse, varying and large datasets into a centralised platform to support evidence led planning. 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