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To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency). We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns. Anchor's direct estimated spend is likely to be circa £1M." }, { "releaseID": "047442-2025", "releaseDate": "2025-08-08T17:36:30+01:00", "releaseTag": [ "award", "contract" ], "value": "Anchor's New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55.\nTo support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.\nAppointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency).\nWe are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns.\nAnchor's direct estimated spend is likely to be circa £1M." }, { "releaseID": "070178-2025", "releaseDate": "2025-10-31T15:25:23Z", "releaseTag": [ "award", "contract" ], "value": "Closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.\nAppointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns.\nAnchor's direct estimated spend is likely to be circa £1m across the 4 years." } ], "status": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "active" }, { "releaseID": "047442-2025", "releaseDate": "2025-08-08T17:36:30+01:00", "releaseTag": [ "award", "contract" ], "value": "complete" } ], "items": [ { "id": "1", "additionalClassifications": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ] } ], "deliveryAddresses": [ { "region": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "UK" } ], "country": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "GB" } ], "countryName": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "United Kingdom" } ] }, { "region": [ { "releaseID": "024486-2025", "releaseDate": "2025-05-22T09:45:56+01:00", "releaseTag": [ "tenderUpdate" ], "value": "UK" } ], "country": [ { "releaseID": "024486-2025", "releaseDate": "2025-05-22T09:45:56+01:00", "releaseTag": [ "tenderUpdate" ], "value": "GB" } ], "countryName": [ { "releaseID": "024486-2025", "releaseDate": "2025-05-22T09:45:56+01:00", "releaseTag": [ "tenderUpdate" ], "value": "United Kingdom" } ] } ], "relatedLot": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "1" } ] } ], "value": { "amountGross": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": 12000000 } ], "amount": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": 10000000 } ], "currency": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "GBP" } ] }, "procurementMethod": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "selective" }, { "releaseID": "024486-2025", "releaseDate": "2025-05-22T09:45:56+01:00", "releaseTag": [ "tenderUpdate" ], "value": "open" }, { "releaseID": "047442-2025", "releaseDate": "2025-08-08T17:36:30+01:00", "releaseTag": [ "award", "contract" ], "value": "selective" } ], "procurementMethodDetails": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "Competitive flexible procedure" } ], "procedure": { "features": [ { "releaseID": "023622-2025", "releaseDate": "2025-05-21T10:17:56+01:00", "releaseTag": [ "tender" ], "value": "This tender process will consist of two stages: • Stage 1 - Procurement Specific Questionnaire (PSQ) - This current stage of the process will provide a means of shortlisting suppliers to be invited to submit a formal tender, and for establishing that all Participants invited to tender are able to meet the conditions of participation, including any minimum standards required by Anchor. The top 8 bids will advance to stage 2. • Stage 2 - Invitation to Tender (ITT): Shortlisted Participants will be invited to submit a tender. This process will be a single-stage tender process requiring a price and quality submission in a format specified by Anchor, along with a presentation brief. The draft ITT documents are included within this document pack. All bidders should complete both the PSQ and ITT packs, Anchor will evaluate the PSQ bids initially and only the lead 8 bids from PSQ will be scored at ITT. 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