{ "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-04a412", "publisher": { "name": "Cabinet Office", "scheme": "GB-GOR", "uid": "D2", "uri": "https://www.gov.uk/government/organisations/cabinet-office" }, "publishedDate": "2025-03-20T09:24:15Z", "license": "http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/", "publicationPolicy": "https://www.gov.uk/government/publications/open-contracting", "version": "1.1", "extensions": [ "https://standard.open-contracting.org/profiles/eu/latest/en/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_amendment_rationale_classifications_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_budget_breakdown_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_contract_completion_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_documentation_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_pagination_extension/master/extension.json", "https://raw.githubusercontent.com/open-contracting-extensions/ocds_suitability_extension/master/extension.json", "https://raw.githubusercontent.com/portaledcahn/ocds_Links_extension/main/extension.json", "https://raw.githubusercontent.com/cabinetoffice/ocds_uk_extension/main/extension.json" ], "packages": [ "https://www.find-tender.service.gov.uk/api/1.0/ocdsRecordPackages/ocds-h6vhtk-04a412" ], "records": [ { "ocid": "ocds-h6vhtk-04a412", "releases": [ { "ocid": "ocds-h6vhtk-04a412", "id": "031149-2024", "date": "2024-09-30T11:29:20+01:00", "tag": [ "tender" ], "initiationType": "tender", "tender": { "id": "TND-0001087", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Advertising and Media Buying Partner", "status": "active", "classification": { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, "mainProcurementCategory": "services", "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. \nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.", "lots": [ { "id": "1", "description": "We require promotion of the core brand, subject and courses and promotion of key recruitment events throughout the cycle encompassing all the key stages in the applicant journey including:\n•\tPre-application - brand awareness and reputation building, early engagement in the university.\n•\tOpen Days - driving bookings and attendance.\n•\tDrive to apply - promoting our course portfolio, showing what we can offer for people to make the decision to apply to us.\n•\tApplication/ Conversion - keeping the leads warm.\n•\tStill time to apply - post January deadline where we have space on courses.\n•\tClearing - promoting Chichester as a clearing destination\nOur marketing efforts target those looking for an undergraduate or postgraduate qualification, primarily from the UK but some International work will be required. As well as smaller B2B campaigns looking at CPD, professional qualifications and promoting the university's services such as conferencing. \nPlease note this is not an exhaustive list.\nThe agency also needs to ensure that:\n•\tCosts are transparent and that the mediums used offer the best results. \n•\tResults are quantifiable, providing benchmarking prior to campaign launch and the full analysis of results (including platform analytics, from own systems/suppliers and Google Analytics) to understand how successful our campaigns are with key demographics and geo-locations across the various media channels. \n•\tA smooth sign-off process to ensure deadlines are met.\n•\tExemplary customer service with regular updates on how campaigns are progressing, including advice on what to optimise if the advertising is not generating expected results. \n•\tHelp bring something that is distinctive and exclusive to the University, and which ensures the University's competitive advantage. \n•\tData driven insight and interactive campaign dashboards. \n•\tReporting with recommendations that can be implemented to future campaigns.\n•\tBringing new ideas to the table from your experience in sector or whilst monitoring future trends.\nThe contract is scheduled to commence on the 1st March 2025, with mobilisation from the 1st February 2025.\nThe contract will be for 3 years with a 12-month break clause for both parties\nThe Selection Questionnaire document can be obtained via the link on https://help.chi.ac.uk/tenders.", "contractPeriod": { "durationInDays": 1080 }, "hasRenewal": false, "secondStage": { "minimumCandidates": 5, "maximumCandidates": 5 }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": false, "status": "active" } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UKJ27" } ], "relatedLot": "1" } ], "submissionMethod": [ "electronicSubmission" ], "submissionMethodDetails": "https://help.chi.ac.uk/tenders", "procurementMethod": "selective", "procurementMethodDetails": "Restricted procedure", "coveredBy": [ "GPA" ], "tenderPeriod": { "endDate": "2024-10-30T17:00:00Z" }, "secondStage": { "invitationDate": "2024-11-08T00:00:00Z" }, "submissionTerms": { "languages": [ "en" ] }, "hasRecurrence": false }, "parties": [ { "name": "THE UNIVERSITY OF CHICHESTER", "id": "GB-COH-4740553", "identifier": { "legalName": "THE UNIVERSITY OF CHICHESTER", "id": "4740553", "scheme": "GB-COH" }, "address": { "streetAddress": "Bishop Otter Campus,College Lane", "locality": "CHICHESTER", "region": "UKJ27", "postalCode": "PO196PE", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 1243816000", "email": "tenders@chi.ac.uk", "url": "https://help.chi.ac.uk/tenders" }, "roles": [ "buyer" ], "details": { "url": "https://chi.ac.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "description": "University" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } }, { "name": "Public Procurement Review Service Cabinet Office", "id": "GB-FTS-92383", "identifier": { "legalName": "Public Procurement Review Service Cabinet Office" }, "address": { "locality": "London", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 3450103503", "email": "publicprocurementreview@cabinetoffice.gov.uk" }, "roles": [ "reviewBody" ], "details": { "url": "https://www.gov.uk/government/publications/public-procurement-review-service-scope-and-remit" } } ], "buyer": { "id": "GB-COH-4740553", "name": "THE UNIVERSITY OF CHICHESTER" }, "language": "en" }, { "ocid": "ocds-h6vhtk-04a412", "id": "010302-2025", "date": "2025-03-20T09:24:15Z", "tag": [ "award", "contract" ], "initiationType": "tender", "tender": { "id": "TND-0001087", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Advertising and Media Buying Partner", "status": "complete", "classification": { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, "mainProcurementCategory": "services", "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.", "lots": [ { "id": "1", "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.", "awardCriteria": { "criteria": [ { "name": "Industry Knowledge", "type": "quality", "description": "15" }, { "name": "Relationships with partners and third party suppliers", "type": "quality", "description": "20" }, { "name": "Adherence to DP legislation", "type": "quality", "description": "5" }, { "name": "Contract examples and demonstration of skills", "type": "quality", "description": "20" }, { "name": "AI Strategy", "type": "quality", "description": "5" }, { "name": "Business Continuity", "type": "quality", "description": "10" }, { "name": "Team profile structure", "type": "quality", "description": "5" }, { "type": "price", "description": "20" } ] }, "hasOptions": false, "status": "cancelled" } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UKJ27" } ], "relatedLot": "1" } ], "procurementMethod": "selective", "procurementMethodDetails": "Restricted procedure" }, "awards": [ { "id": "010302-2025-1", "relatedLots": [ "1" ], "status": "active", "suppliers": [ { "id": "GB-COH-07534447", "name": "Hunterlodge Group Ltd" } ] } ], "parties": [ { "name": "THE UNIVERSITY OF CHICHESTER", "id": "GB-COH-04740553", "identifier": { "legalName": "THE UNIVERSITY OF CHICHESTER", "id": "04740553", "scheme": "GB-COH" }, "address": { "streetAddress": "Bishop Otter Campus", "locality": "Chichester", "region": "UKJ27", "postalCode": "PO196PE", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 1243816000", "email": "tenders@chi.ac.uk" }, "roles": [ "buyer" ], "details": { "url": "https://chi.ac.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "description": "Univeristy" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } }, { "name": "Hunterlodge Group Ltd", "id": "GB-COH-07534447", "identifier": { "legalName": "Hunterlodge Group Ltd", "id": "07534447", "scheme": "GB-COH" }, "address": { "streetAddress": "171 High Street", "locality": "Rickmansworth", "region": "UKH23", "postalCode": "WD3 1AY", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "sme" } }, { "name": "High Court of England & Wales", "id": "GB-FTS-3680", "identifier": { "legalName": "High Court of England & Wales" }, "address": { "locality": "London", "countryName": "United Kingdom" }, "roles": [ "reviewBody" ] } ], "buyer": { "id": "GB-COH-04740553", "name": "THE UNIVERSITY OF CHICHESTER" }, "contracts": [ { "id": "010302-2025-1", "awardID": "010302-2025-1", "status": "active", "value": { "amount": 1000000, "currency": "GBP" }, "dateSigned": "2025-03-12T00:00:00Z" } ], "bids": { "statistics": [ { "id": "3", "measure": "bids", "relatedLot": "1", "value": 16 }, { "id": "4", "measure": "electronicBids", "relatedLot": "1", "value": 16 } ] }, "language": "en" } ], "compiledRelease": { "tag": [ "compiled" ], "id": "ocds-h6vhtk-04a412-2025-03-20T09:24:15Z", "date": "2025-03-20T09:24:15Z", "ocid": "ocds-h6vhtk-04a412", "initiationType": "tender", "tender": { "id": "TND-0001087", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Advertising and Media Buying Partner", "status": "complete", "classification": { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, "mainProcurementCategory": "services", "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.", "lots": [ { "id": "1", "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.", "contractPeriod": { "durationInDays": 1080 }, "hasRenewal": false, "secondStage": { "minimumCandidates": 5, "maximumCandidates": 5 }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": false, "status": "cancelled", "awardCriteria": { "criteria": [ { "name": "Industry Knowledge", "type": "quality", "description": "15" }, { "name": "Relationships with partners and third party suppliers", "type": "quality", "description": "20" }, { "name": "Adherence to DP legislation", "type": "quality", "description": "5" }, { "name": "Contract examples and demonstration of skills", "type": "quality", "description": "20" }, { "name": "AI Strategy", "type": "quality", "description": "5" }, { "name": "Business Continuity", "type": "quality", "description": "10" }, { "name": "Team profile structure", "type": "quality", "description": "5" }, { "type": "price", "description": "20" } ] } } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UKJ27" } ], "relatedLot": "1" } ], "submissionMethod": [ "electronicSubmission" ], "submissionMethodDetails": "https://help.chi.ac.uk/tenders", "procurementMethod": "selective", "procurementMethodDetails": "Restricted procedure", "coveredBy": [ "GPA" ], "tenderPeriod": { "endDate": "2024-10-30T17:00:00Z" }, "secondStage": { "invitationDate": "2024-11-08T00:00:00Z" }, "submissionTerms": { "languages": [ "en" ] }, "hasRecurrence": false }, "parties": [ { "id": "GB-COH-4740553", "name": "THE UNIVERSITY OF CHICHESTER", "identifier": { "legalName": "THE UNIVERSITY OF CHICHESTER", "id": "4740553", "scheme": "GB-COH" }, "address": { "streetAddress": "Bishop Otter Campus,College Lane", "locality": "CHICHESTER", "region": "UKJ27", "postalCode": "PO196PE", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 1243816000", "email": "tenders@chi.ac.uk", "url": "https://help.chi.ac.uk/tenders" }, "roles": [ "buyer" ], "details": { "url": "https://chi.ac.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "description": "University" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } }, { "id": "GB-FTS-92383", "name": "Public Procurement Review Service Cabinet Office", "identifier": { "legalName": "Public Procurement Review Service Cabinet Office" }, "address": { "locality": "London", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 3450103503", "email": "publicprocurementreview@cabinetoffice.gov.uk" }, "roles": [ "reviewBody" ], "details": { "url": "https://www.gov.uk/government/publications/public-procurement-review-service-scope-and-remit" } }, { "id": "GB-COH-04740553", "name": "THE UNIVERSITY OF CHICHESTER", "identifier": { "legalName": "THE UNIVERSITY OF CHICHESTER", "id": "04740553", "scheme": "GB-COH" }, "address": { "streetAddress": "Bishop Otter Campus", "locality": "Chichester", "region": "UKJ27", "postalCode": "PO196PE", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 1243816000", "email": "tenders@chi.ac.uk" }, "roles": [ "buyer" ], "details": { "url": "https://chi.ac.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "description": "Univeristy" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } }, { "id": "GB-COH-07534447", "name": "Hunterlodge Group Ltd", "identifier": { "legalName": "Hunterlodge Group Ltd", "id": "07534447", "scheme": "GB-COH" }, "address": { "streetAddress": "171 High Street", "locality": "Rickmansworth", "region": "UKH23", "postalCode": "WD3 1AY", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "sme" } }, { "id": "GB-FTS-3680", "name": "High Court of England & Wales", "identifier": { "legalName": "High Court of England & Wales" }, "address": { "locality": "London", "countryName": "United Kingdom" }, "roles": [ "reviewBody" ] } ], "buyer": { "id": "GB-COH-04740553", "name": "THE UNIVERSITY OF CHICHESTER" }, "language": "en", "awards": [ { "id": "010302-2025-1", "relatedLots": [ "1" ], "status": "active", "suppliers": [ { "id": "GB-COH-07534447", "name": "Hunterlodge Group Ltd" } ] } ], "contracts": [ { "id": "010302-2025-1", "awardID": "010302-2025-1", "status": "active", "value": { "amount": 1000000, "currency": "GBP" }, "dateSigned": "2025-03-12T00:00:00Z" } ], "bids": { "statistics": [ { "id": "3", "measure": "bids", "relatedLot": "1", "value": 16 }, { "id": "4", "measure": "electronicBids", "relatedLot": "1", "value": 16 } ] } }, "versionedRelease": { "ocid": "ocds-h6vhtk-04a412", "initiationType": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "tender" } ], "tender": { "id": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "TND-0001087" } ], "legalBasis": { "id": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "32014L0024" } ], "scheme": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "CELEX" } ] }, "title": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "Advertising and Media Buying Partner" } ], "status": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "active" }, { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "complete" } ], "classification": { "scheme": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "CPV" } ], "id": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "79340000" } ], "description": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "Advertising and marketing services" } ] }, "mainProcurementCategory": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "services" } ], "description": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. \nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness." }, { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness." } ], "lots": [ { "id": "1", "description": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "We require promotion of the core brand, subject and courses and promotion of key recruitment events throughout the cycle encompassing all the key stages in the applicant journey including:\n•\tPre-application - brand awareness and reputation building, early engagement in the university.\n•\tOpen Days - driving bookings and attendance.\n•\tDrive to apply - promoting our course portfolio, showing what we can offer for people to make the decision to apply to us.\n•\tApplication/ Conversion - keeping the leads warm.\n•\tStill time to apply - post January deadline where we have space on courses.\n•\tClearing - promoting Chichester as a clearing destination\nOur marketing efforts target those looking for an undergraduate or postgraduate qualification, primarily from the UK but some International work will be required. As well as smaller B2B campaigns looking at CPD, professional qualifications and promoting the university's services such as conferencing. \nPlease note this is not an exhaustive list.\nThe agency also needs to ensure that:\n•\tCosts are transparent and that the mediums used offer the best results. \n•\tResults are quantifiable, providing benchmarking prior to campaign launch and the full analysis of results (including platform analytics, from own systems/suppliers and Google Analytics) to understand how successful our campaigns are with key demographics and geo-locations across the various media channels. \n•\tA smooth sign-off process to ensure deadlines are met.\n•\tExemplary customer service with regular updates on how campaigns are progressing, including advice on what to optimise if the advertising is not generating expected results. \n•\tHelp bring something that is distinctive and exclusive to the University, and which ensures the University's competitive advantage. \n•\tData driven insight and interactive campaign dashboards. \n•\tReporting with recommendations that can be implemented to future campaigns.\n•\tBringing new ideas to the table from your experience in sector or whilst monitoring future trends.\nThe contract is scheduled to commence on the 1st March 2025, with mobilisation from the 1st February 2025.\nThe contract will be for 3 years with a 12-month break clause for both parties\nThe Selection Questionnaire document can be obtained via the link on https://help.chi.ac.uk/tenders." }, { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness." } ], "contractPeriod": { "durationInDays": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": 1080 } ] }, "hasRenewal": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": false } ], "secondStage": { "minimumCandidates": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": 5 } ], "maximumCandidates": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": 5 } ] }, "submissionTerms": { "variantPolicy": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "notAllowed" } ] }, "hasOptions": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": false } ], "status": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "active" }, { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "cancelled" } ], "awardCriteria": { "criteria": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": [ { "name": "Industry Knowledge", "type": "quality", "description": "15" }, { "name": "Relationships with partners and third party suppliers", "type": "quality", "description": "20" }, { "name": "Adherence to DP legislation", "type": "quality", "description": "5" }, { "name": "Contract examples and demonstration of skills", "type": "quality", "description": "20" }, { "name": "AI Strategy", "type": "quality", "description": "5" }, { "name": "Business Continuity", "type": "quality", "description": "10" }, { "name": "Team profile structure", "type": "quality", "description": "5" }, { "type": "price", "description": "20" } ] } ] } } ], "items": [ { "id": "1", "deliveryAddresses": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ { "region": "UKJ27" } ] } ], "relatedLot": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "1" } ] } ], "submissionMethod": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ "electronicSubmission" ] } ], "submissionMethodDetails": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "https://help.chi.ac.uk/tenders" } ], "procurementMethod": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "selective" } ], "procurementMethodDetails": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "Restricted procedure" } ], "coveredBy": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ "GPA" ] } ], "tenderPeriod": { "endDate": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "2024-10-30T17:00:00Z" } ] }, "secondStage": { "invitationDate": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "2024-11-08T00:00:00Z" } ] }, "submissionTerms": { "languages": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ "en" ] } ] }, "hasRecurrence": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": false } ] }, "parties": [ { "id": "GB-COH-4740553", "name": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "THE UNIVERSITY OF CHICHESTER" } ], "identifier": { "legalName": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "THE UNIVERSITY OF CHICHESTER" } ], "id": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "4740553" } ], "scheme": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "GB-COH" } ] }, "address": { "streetAddress": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "Bishop Otter Campus,College Lane" } ], "locality": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "CHICHESTER" } ], "region": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "UKJ27" } ], "postalCode": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "PO196PE" } ], "countryName": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "United Kingdom" } ] }, "contactPoint": { "telephone": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "+44 1243816000" } ], "email": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "tenders@chi.ac.uk" } ], "url": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "https://help.chi.ac.uk/tenders" } ] }, "roles": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ "buyer" ] } ], "details": { "url": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "https://chi.ac.uk/" } ], "classifications": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ { "scheme": "TED_CA_TYPE", "description": "University" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } ] } }, { "id": "GB-FTS-92383", "name": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "Public Procurement Review Service Cabinet Office" } ], "identifier": { "legalName": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "Public Procurement Review Service Cabinet Office" } ] }, "address": { "locality": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "London" } ], "countryName": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "United Kingdom" } ] }, "contactPoint": { "telephone": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "+44 3450103503" } ], "email": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "publicprocurementreview@cabinetoffice.gov.uk" } ] }, "roles": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": [ "reviewBody" ] } ], "details": { "url": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "https://www.gov.uk/government/publications/public-procurement-review-service-scope-and-remit" } ] } }, { "id": "GB-COH-04740553", "name": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "THE UNIVERSITY OF CHICHESTER" } ], "identifier": { "legalName": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "THE UNIVERSITY OF CHICHESTER" } ], "id": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "04740553" } ], "scheme": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH" } ] }, "address": { "streetAddress": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "Bishop Otter Campus" } ], "locality": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "Chichester" } ], "region": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "UKJ27" } ], "postalCode": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "PO196PE" } ], "countryName": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, "contactPoint": { "telephone": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "+44 1243816000" } ], "email": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "tenders@chi.ac.uk" } ] }, "roles": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": [ "buyer" ] } ], "details": { "url": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "https://chi.ac.uk/" } ], "classifications": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": [ { "scheme": "TED_CA_TYPE", "description": "Univeristy" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } ] } }, { "id": "GB-COH-07534447", "name": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "Hunterlodge Group Ltd" } ], "identifier": { "legalName": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "Hunterlodge Group Ltd" } ], "id": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "07534447" } ], "scheme": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH" } ] }, "address": { "streetAddress": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "171 High Street" } ], "locality": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "Rickmansworth" } ], "region": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "UKH23" } ], "postalCode": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "WD3 1AY" } ], "countryName": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, "roles": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": [ "supplier" ] } ], "details": { "scale": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "sme" } ] } }, { "id": "GB-FTS-3680", "name": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "High Court of England & Wales" } ], "identifier": { "legalName": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "High Court of England & Wales" } ] }, "address": { "locality": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "London" } ], "countryName": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "United Kingdom" } ] }, "roles": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": [ "reviewBody" ] } ] } ], "buyer": { "id": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "GB-COH-4740553" }, { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "GB-COH-04740553" } ], "name": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "THE UNIVERSITY OF CHICHESTER" } ] }, "language": [ { "releaseID": "031149-2024", "releaseDate": "2024-09-30T11:29:20+01:00", "releaseTag": [ "tender" ], "value": "en" } ], "awards": [ { "id": "010302-2025-1", "relatedLots": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": [ "1" ] } ], "status": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "active" } ], "suppliers": [ { "id": "GB-COH-07534447", "name": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "Hunterlodge Group Ltd" } ] } ] } ], "contracts": [ { "id": "010302-2025-1", "awardID": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "010302-2025-1" } ], "status": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "active" } ], "value": { "amount": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": 1000000 } ], "currency": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "GBP" } ] }, "dateSigned": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "2025-03-12T00:00:00Z" } ] } ], "bids": { "statistics": [ { "id": "3", "measure": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "bids" } ], "relatedLot": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": 16 } ] }, { "id": "4", "measure": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "electronicBids" } ], "relatedLot": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": "1" } ], "value": [ { "releaseID": "010302-2025", "releaseDate": "2025-03-20T09:24:15Z", "releaseTag": [ "award", "contract" ], "value": 16 } ] } ] } } } ] }