Scope
Description
Closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.
Appointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns.
Anchor's direct estimated spend is likely to be circa £1m across the 4 years.
Commercial tool
Establishes a framework
Framework
Maximum percentage fee charged to suppliers
0%
Framework operation description
Closed framework - 4 suppliers.
Each supplier has a hourly rate card for different roles/position across the scope of services.
Selection - Either through a direct award or a mini competition.
Call appointment will be completed for each project.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Anchor may permit use of the framework by any other contracting authority and this will be at Anchor's sole discretion and will be subject to payment of a fix fee of £5,000.
Contract 1. Creative Marketing Services (Sales) Framework
Suppliers (4)
Contract value
- £10,000,000 excluding VAT
- £12,000,000 including VAT
Above the relevant threshold
Date signed
20 October 2025
Contract dates
- 20 October 2025 to 19 October 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Submission
Submission type
Requests to participate
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Suppliers
FLUID IDEAS LIMITED
- Companies House: 06011174
- Public Procurement Organisation Number: PJLL-6189-TYHR
First Floor North Mill Darley Abbey Mills
Derby
DE22 1DZ
United Kingdom
Email: hello@fluid-ideas.co.uk
Website: http://www.fluid-ideas.co.uk
Region: UKF11 - Derby
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
MEDIAWORKS UK LIMITED
- Companies House: 06309397
- Public Procurement Organisation Number: PGMB-5426-PPJQ
Floor 2 The Honeycomb
Gateshead
NE11 9SZ
United Kingdom
Email: bidteam@mediaworks.co.uk
Website: http://www.mediaworks.co.uk
Region: UKC22 - Tyneside
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
STEFFCO LIMITED
- Companies House: 03234103
- Public Procurement Organisation Number: PHQZ-9455-HPHW
78 Armley Road
Leeds
LS12 2EJ
United Kingdom
Email: pgt@weareresource.co.uk
Website: https://www.weareresource.co.uk
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
WE ARE FRED CREATIVE LTD
- Companies House: 10373719
- Public Procurement Organisation Number: PZLZ-3535-VTMP
Suite 9, Hadleigh Business Centre
Hadleigh
SS7 2BT
United Kingdom
Email: clive@wearefred.co.uk
Website: http://www.wearefred.co.uk
Region: UKH37 - Essex Thames Gateway
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
Anchor Hanover Group
- Mutuals Public Register: 7843
- Public Procurement Organisation Number: PYBH-1339-MTCJ
2 Godwin Street
Bradford
BD1 2ST
United Kingdom
Email: allen.norman@anchor.org.uk
Region: UKE41 - Bradford
Organisation type: Public authority - sub-central government