Section one: Contracting authority
one.1) Name and addresses
West Midlands Combined Authority
16 Summer Lane
Birmingham
B193SD
Contact
Lydia Russell
Country
United Kingdom
Region code
UKG31 - Birmingham
Justification for not providing organisation identifier
Not on any register
Internet address(es)
Main address
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
"You're bussing it" phase 2 bus campaign
Reference number
PRT-COMMS-ESG-2025-0002
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £255,102.04
two.2) Description
two.2.2) Additional CPV code(s)
- 79341100 - Advertising consultancy services
two.2.3) Place of performance
NUTS codes
- UKG - West Midlands (England)
two.2.4) Description of the procurement
West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.
This is a direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited who will subcontract the work to Impero Limited.
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: Yes
Description of options
This contract will run from 18th August 2025- 17th August 2026 with an optional extension of 3 months at no additional value.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
This is a compliant direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited. This award via a framework does not require prior publication under PCR 2015.
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
14 October 2025
five.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Constellia Limited
London
W1W 5AB
Country
United Kingdom
NUTS code
- UKG - West Midlands (England)
Justification for not providing organisation identifier
Not on any register
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £255,102.04
Total value of the contract/lot: £255,102.04
five.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Value excluding VAT: £250,000
Short description of the part of the contract to be subcontracted
This contract will be subcontracted to Impero Limited
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
West Midlands Combined Authority
Birmingham
Country
United Kingdom